Bojangles Launches New Breakfast Bo-Rito, A Bold Twist on Morning Classics in a Portable Wrap
Bojangles, the Southern fast-food chain renowned for its scratch-made biscuits and savory breakfast options, is introducing a fresh, bold new item to elevate mornings: the Breakfast Bo-Rito®. Starting today, customers can indulge in this new breakfast burrito, which brings together a mouthwatering blend of Bojangles’ most popular morning staples in one convenient, flavor-packed package. This limited-time offering is designed to appeal to fans who love the comforting flavors of a Southern breakfast and the portability of a classic burrito.
A New Chapter in Southern-Inspired Breakfast
The new Breakfast Bo-Rito is Bojangles’ answer to on-the-go breakfast cravings. This burrito features a satisfying combination of country-style sausage, fluffy scrambled eggs, Bojangles’ signature crispy Bo-Tato Rounds®, rich Monterey Jack cheese, and a generous helping of creamy Southern-style sausage gravy. These ingredients are wrapped snugly in a warm, soft flour tortilla, providing the perfect balance of textures and flavors with every bite. To enhance the experience, each Bo-Rito is served with a side of Texas Pete® Hot Sauce, allowing guests to customize the heat level to their liking.
Whether you’re commuting to work, heading out on a road trip, or simply looking for a new way to start your day, the Breakfast Bo-Rito delivers a complete and satisfying meal in a compact, portable form. It’s everything fans love about Bojangles breakfast—wrapped up and ready to roll.
Elevating the Morning Menu
With the launch of the Bo-Rito, Bojangles is expanding its breakfast repertoire in a bold new direction. The brand has long been celebrated for its handmade breakfast biscuits, which have earned a loyal following across the Southeast and beyond. The introduction of a burrito-style offering marks a significant innovation for the chain, giving customers a different way to enjoy the familiar flavors they know and love.
“Breakfast has always been a big part of who we are at Bojangles, and the new Bo-Rito is a fun new way for our fans to satisfy their breakfast cravings,” said Marshall Scarborough, Vice President of Menu and Culinary Innovation at Bojangles. “It’s a full-size breakfast, all wrapped up in a legit tortilla, making it the perfect vehicle for eating on the go, at an affordable price.”
Scarborough emphasized that the Bo-Rito is more than just a new menu item—it represents the company’s ongoing commitment to offering fresh takes on classic Southern fare. “We know our customers are busy, and we wanted to give them something hearty, flavorful, and convenient. The Bo-Rito checks all those boxes,” he added.
A Flavor-Packed Combination of Favorites
The ingredients in the Bo-Rito were selected with both tradition and innovation in mind. The sausage is seasoned in a classic country style, giving it a robust, savory flavor that pairs perfectly with the creamy gravy and melted cheese. The Bo-Tato Rounds bring a unique twist, adding a satisfying crunch and familiar comfort-food appeal. The fluffy scrambled eggs tie it all together, ensuring every bite is warm, filling, and delicious.
Fans of Bojangles’ signature biscuits need not worry—the brand isn’t moving away from what made it famous. Instead, the Bo-Rito complements its core breakfast offerings, adding variety for those looking to shake up their morning routine.
A Limited-Time Offering at Participating Locations
As with many of Bojangles’ most exciting innovations, the Breakfast Bo-Rito will only be available for a limited time and only at participating locations. Customers eager to try this new breakfast item are encouraged to visit their nearest Bojangles soon, while supplies last.
Guests can order the Bo-Rito in person at Bojangles restaurants, through the brand’s mobile app, or via major third-party delivery platforms. For those who want the full Bojangles breakfast experience, the Bo-Rito can also be purchased as part of a combo meal that includes additional Bo-Tato Rounds® and a beverage of choice.
This approach gives customers multiple ways to enjoy the new item—whether they’re dining in, taking out, or ordering from home.
Meeting the Needs of Today’s Breakfast Eaters
Bojangles’ decision to launch the Bo-Rito is also a reflection of evolving consumer habits. As more people seek fast, portable, and satisfying breakfast options, the traditional sit-down breakfast is giving way to meals that can be eaten in the car, at a desk, or on the move. The Bo-Rito is Bojangles’ answer to this growing demand.
By wrapping beloved breakfast ingredients in a tortilla, the brand has created a new way for fans to enjoy its signature flavors—without a fork and knife. This type of offering also positions Bojangles to compete with a broader range of fast-food breakfast providers, many of whom have had success with breakfast burritos and wraps.
More Than Just a Meal—It’s a Morning Solution
For Bojangles, the Bo-Rito isn’t just another item on the menu—it’s part of a broader strategy to innovate and meet customers where they are. The fast-food landscape is increasingly competitive, and standing out requires more than just sticking to tradition. With the Bo-Rito, Bojangles is striking a balance between the comfort of the familiar and the excitement of something new.
By offering hearty, affordable, and portable breakfast options, the company is continuing its mission to be a reliable and satisfying part of its customers’ daily routines. The Bo-Rito is designed for everyone—from students needing a quick breakfast before class to early risers looking for something to fuel their day.
Try It While It’s Hot
With its bold flavor profile and satisfying ingredients, the Breakfast Bo-Rito is poised to become a new favorite for Bojangles fans across the country. But like many of the brand’s specialty items, it won’t be around forever.
Customers are encouraged to act fast and experience the Bo-Rito while it’s still available. Whether enjoyed solo or as part of a combo, it promises a morning meal that’s convenient, comforting, and uniquely Bojangles.
To find a participating location, place an order, or learn more about the Breakfast Bo-Rito, visit the Bojangles website, download the Bojangles app, or stop by your nearest location.
