Today, Soulsight Branding Agency announced its acquisition of Freshmade, an award-winning design agency known for its expertise in brand and package design for consumer packaged goods (CPG) food brands. This acquisition enhances Soulsight’s capabilities by integrating Freshmade’s in-house photography studio and video production resources. Soulsight is a holding under Bruin Capital.
Freshmade’s Deerfield Beach, Florida-based photo studio features a commercial kitchen and multi-bay setup, operated by award-winning photographers and food stylists. This setup allows Soulsight to offer clients advanced bespoke photography for early-stage creative concepts and consumer testing.
In addition to photography, Freshmade provides video production services, including storyboarding, animation, and stop-motion, which will bolster Soulsight’s ability to deliver compelling brand storytelling in the digital age.
Jim Pietruszynski, CEO of Soulsight, expressed enthusiasm about the acquisition: “We’re thrilled to integrate Freshmade into Soulsight. Their expertise with fresh food, emerging, and e-commerce brands complements our work with Fortune 100 food and beverage clients, enhancing our ability to create impactful and emotive brands.”
Freshmade will operate as a division of Soulsight, with CEO David Edmundson reporting to Pietruszynski. This acquisition merges the agencies’ combined strengths, providing clients with a more robust and comprehensive service offering.
Soulsight serves a diverse client base, from Fortune 100 companies to entrepreneurial start-ups, utilizing its premier strategy tools and creative processes to drive innovation, product extensions, and portfolio redesigns.
About Soulsight: Soulsight is a top branding agency specializing in brand renovation, innovation, and activation for both iconic and emerging brands. For four consecutive years, it has been recognized as one of the “Best and Brightest Companies to Work For®.” Soulsight employs its proprietary S.O.U.L. process to create emotive brands that resonate with people, drive sales, and influence culture.
About Freshmade: Freshmade is a boutique design agency dedicated to modernizing CPG food brands. From strategy and identity to package design and food photography, Freshmade’s creative team focuses on building and evolving brands that are both disruptive and impactful, designed for success in the present and future.
