Bubbies Ice Cream Introduces Certified Home-Compostable Packaging for Earth Month
Bubbies Ice Cream, the leading mochi ice cream brand in the natural food market, has taken a bold and inspiring leap forward in its ongoing sustainability journey. In celebration of Earth Month this April, the beloved brand is introducing a significant change to its packaging: replacing its internal plastic clamshell trays with newly developed certified home-compostable paper pulp trays. This innovative move marks a major milestone in Bubbies’ commitment to reducing plastic waste and protecting the planet for future generations.
Known for its handcrafted mochi ice cream—premium ice cream wrapped in a pillowy layer of sweet rice dough—Bubbies has always prioritized quality, ethics, and environmental stewardship. Now, with the rollout of these eco-conscious trays, the company is furthering its pledge to make delicious desserts that not only taste good but also do good.
The impact of this switch is far from small. By transitioning to paper pulp trays, Bubbies estimates it will prevent an impressive 310 tons of plastic from entering landfills annually. This change aligns with the brand’s broader environmental mission: to help “keep paradise clean,” one mochi at a time.
To bring this new packaging to life, Bubbies partnered with Earthcycle, a leader in sustainable packaging solutions. Together, they developed exclusive paper pulp trays that are certified for home composting, offering a convenient and eco-friendly disposal method for consumers. These trays naturally biodegrade in home compost environments within just six months, making them an excellent alternative to traditional plastic packaging, which can take hundreds of years to break down in landfills.
This shift to sustainable packaging comes at a time when consumers are increasingly prioritizing eco-friendly practices in the products they buy. In fact, a study by Diversitech Global reveals that a full 75% of shoppers consider sustainability a key factor in their purchasing decisions. Bubbies’ move reflects not only environmental responsibility but also a keen awareness of consumer values and market trends.
Behind the scenes, Bubbies conducted rigorous testing to ensure that the new packaging meets the high standards customers have come to expect. The results were impressive: the paper pulp trays perform nearly identically to the previous plastic ones while reducing plastic use by 94%.
Beyond plastic reduction, the environmental benefits of this packaging upgrade are significant. Each year, the change will eliminate:
- 621,703 pounds of plastic, equivalent to roughly 31.2 million single-use plastic water bottles
- 21.7 million kBtu of energy, enough to power approximately 136 average U.S. homes for a full year
- 1.6 million pounds of greenhouse gas emissions, comparable to the emissions from about 158 passenger vehicles annually
These numbers clearly demonstrate that small adjustments at the production level can lead to substantial environmental gains. For Bubbies, it’s about more than business—it’s about building a better, more sustainable world.
“Since day one, Bubbies has been committed to sharing its ice cream creations in an ethical and environmentally conscious way that benefits both our customers and the planet,” said Katie Cline, Vice President of Marketing at Bubbies Ice Cream. “Now that our transition from plastic to paper pulp trays is complete, we encourage consumers to join the movement this Earth Month by composting their trays at home and making mindful choices that contribute to a cleaner, greener future.”
Bubbies’ dedication to sustainability goes well beyond packaging. Over the years, the company has partnered with multiple environmentally-focused organizations to support ocean cleanup efforts. These partnerships have contributed to the removal of over 35,000 pounds of ocean-bound plastic, reinforcing Bubbies’ long-term mission to make a meaningful impact on the health of the planet.
From sourcing ingredients to delivering its products in responsible packaging, Bubbies continues to be a role model in the frozen dessert industry. The introduction of home-compostable trays is just one of many initiatives the company is pursuing to reduce its environmental footprint.
This transition also sets a powerful example for other food brands to follow. As more companies face the pressing need to adopt sustainable business practices, Bubbies stands out as a leader that is proving it’s possible to merge high-quality products with planet-positive action.
Bubbies’ new packaging is already available at many major grocery retailers across the United States. Shoppers can now find the new trays at Whole Foods Market, Publix Super Markets, Sprouts Farmers Market, Safeway, H-E-B, Gelson’s Markets, and more. Customers can also order directly online through Bubbies’ website.
As the company continues to expand its reach and deepen its sustainability efforts, it invites consumers to be part of the journey. Composting the new trays at home is a small yet powerful way for individuals to take part in reducing waste, supporting a circular economy, and promoting environmental health—all while enjoying a delightful frozen treat.
To learn more about Bubbies Ice Cream, its sustainability mission, and where to buy its products, visit For business inquiries or additional questions, you can contact the brand directly
As we look toward a future where environmental responsibility is more critical than ever, Bubbies Ice Cream offers a refreshing reminder: sometimes, creating a better world can start with something as simple—and delicious—as a scoop of mochi ice cream.
