Caliber, a stakeholder intelligence firm specializing in building brand trust, released its 2024 Food & Beverage Global Reputation Report, highlighting a gap between consumer values and actions on environmental, social, and governance (ESG) issues. The report shows that while 50% of global respondents say they would stop purchasing from a company if it caused environmental harm, only 17% prioritize sustainability when choosing food or drink products.
Key findings include:
- Price, taste, and quality are the top three factors for consumers worldwide and in the U.S. when selecting food or beverage products.
- In the U.S., Del Monte, Kraft Heinz, Nestlé, Chobani, and General Mills rank highest on Caliber’s Trust and Like Score.
- Globally, 50% of consumers say they would likely stop buying from companies harming the environment (49% in the U.S.), while 39% are somewhat likely to do so.
- Only 12% globally (13% in the U.S.) view food and beverage companies as contributing to packaging waste; most see them as part of the solution or neutral.
Despite consumer goodwill toward major food brands, many believe these companies should strengthen their ESG efforts. CEO Shahar Silbershatz emphasizes that large brands must build long-term trust through environmental and social initiatives, as the sector’s overall reputation remains steady but fragile.
Caliber’s annual reports, drawing from data across 28 countries and over 38,000 participants, provide insights across sectors like finance, energy, and retail. Their Trust and Like Score helps brands gauge consumer perceptions, informing strategies to align brand image with evolving stakeholder expectations.
About Caliber
Caliber is a stakeholder intelligence company that provides businesses with actionable intelligence that helps them understand their audience, communicate more effectively, and build trust. Caliber created the world’s only real-time, customizable platform that tracks stakeholder perceptions. This empowers brands to harness the full potential of their reputation and fully embody and communicate their values
