Cann Expands Texas Footprint Through Major Retail Partnership
Cann, the pioneering company behind the nation’s leading THC-infused social tonics, has announced a significant new retail partnership with Spec’s Wine, Spirits & Finer Foods, the largest beverage retailer in Texas. Beginning this month, Cann’s full lineup of award-winning, microdosed beverages will be available at Spec’s locations across the state, marking a major milestone in the brand’s continued national expansion.
The collaboration significantly broadens Cann’s presence in one of the country’s largest and most dynamic beverage markets. With Spec’s extensive retail footprint and loyal customer base, the partnership positions Cann to reach a new wave of consumers seeking modern alternatives to traditional alcoholic beverages.
A Full Portfolio Now Available Statewide
Through this partnership, Spec’s will carry Cann’s complete assortment of THC-infused beverages, giving Texas shoppers access to a diverse and flexible range of options designed for different occasions and tolerance levels.
Customers will find Cann’s signature microdosed social tonics in 2mg, 5mg, and 10mg THC formats. These low-dose beverages are crafted to provide a controllable and sessionable experience, allowing consumers to tailor their enjoyment without overconsumption. The carefully measured THC levels are designed to deliver a smooth, balanced buzz that aligns with modern preferences for moderation and wellness-conscious choices.
In addition to its core tonics, Cann’s pocket-friendly liquid packets will also be available. These convenient, portable options offer flexibility for consumers who want an easy, discreet way to enjoy a THC-infused beverage experience on the go.
Spec’s will also stock Cann Spritz, a sparkling and refreshing extension of the brand’s lineup, along with variety packs in both 2mg and 10mg formats. The variety packs allow consumers to explore multiple flavors in one purchase, making them ideal for social gatherings, celebrations, and those new to the category who want to sample the brand’s offerings.
By offering the entire product portfolio, Spec’s ensures that customers can experience the full breadth of Cann’s innovation—from lower-dose introductions to more robust options—under one roof.
Meeting the Demand for a Modern Social Buzz
The retail rollout reflects a broader shift in consumer behavior. Across the beverage industry, there is growing demand for low-dose, high-quality alternatives to alcohol that provide a social lift without the downsides commonly associated with traditional drinking.
Cann has positioned itself at the forefront of this movement by creating beverages made with clean ingredients, natural flavors, and precise dosing. The brand’s approach centers on balance and accessibility, appealing to consumers who want to celebrate, unwind, or connect socially in a way that feels more intentional and manageable.
Jake Bullock, Co-Founder and CEO of Cann, emphasized the significance of the partnership in advancing the company’s mission.
Partnering with such a beloved and respected retailer like Spec’s Wine, Spirits & Finer Foods is a special moment for us,” said Bullock. “Our goal has always been to make our drinks accessible to everyone looking for a modern way to celebrate. Being on the shelves at Spec’s allows us to meet new consumers and introduce them to an entirely new way of socializing.
The expansion into Spec’s locations statewide brings Cann’s vision directly to Texas consumers who are increasingly curious about THC-infused beverages but may not have previously had convenient retail access.
Spec’s Embraces Innovation in Beverage Retail
For Spec’s, the addition of Cann aligns with its longstanding reputation for offering an expansive and forward-thinking beverage selection. As the largest beverage retailer in Texas, Spec’s is known for curating products that meet evolving consumer preferences while maintaining high standards of quality and value.
Lisa Rydman Lindsey of Spec’s Wine, Spirits & Finer Foods highlighted the retailer’s enthusiasm about welcoming Cann into its portfolio.
We are thrilled to welcome Cann to the Spec’s Wine, Spirits & Finer Foods family. Their innovative approach to beverage and commitment to quality align perfectly with our mission to offer the very best selection for our customers. We’re confident Cann will be a hit in our stores and give Texans a fresh new way to raise a glass (or can!) to any occasion.
By embracing THC-infused beverages, Spec’s demonstrates its responsiveness to market trends and its commitment to providing customers with diverse options across traditional and emerging categories.
Expanding Access in a Key Growth Market
Texas represents a critical growth market for alternative beverage brands due to its size, cultural influence, and expanding consumer interest in better-for-you options. With dozens of retail locations across major metropolitan areas and smaller communities, Spec’s provides Cann with a powerful platform for statewide distribution.
The partnership also signals increasing mainstream acceptance of THC-infused beverages within established retail environments. Rather than being limited to niche or specialty channels, Cann products will now sit alongside traditional beverage categories, giving consumers an easy and familiar way to explore this emerging segment.
This accessibility is central to Cann’s broader strategy. By placing its products in well-known retail chains, the brand reduces barriers to trial and introduces new customers to the concept of microdosing as part of social occasions.
A New Way to Celebrate
At its core, Cann’s expansion into Spec’s stores supports the company’s mission to redefine how people celebrate and connect. The brand’s beverages are designed to complement modern lifestyles—whether at a dinner party, backyard gathering, or casual evening at home.
With precise dosing, sessionable formats, and vibrant flavor profiles, Cann offers a controlled and approachable experience. The emphasis on moderation and transparency appeals to consumers who want to feel good about their beverage choices while still enjoying a festive atmosphere.
The statewide availability at Spec’s marks more than just a distribution milestone—it represents a step forward in the broader evolution of the beverage industry. As more consumers seek alternatives that align with health-conscious values and evolving social norms, partnerships like this one help bring innovative products into the mainstream.
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