Yogurtini Self-Serve Celebrates Grand Opening of Three New Las Vegas Locations
Yogurtini®, one of the Celebrates original pioneers in the self-serve frozen yogurt space, has officially entered the Las Vegas market with the grand opening of three new locations across the city. These store launches not only introduce the brand’s signature experience to a new customer base but also represent a significant step in Yogurtini’s strategic national expansion under new ownership.
The three new Las Vegas locations—now open at 305 N. Nellis Ave., 9795 W. Charleston Blvd., and 6592 N. Decatur Blvd.—mark the company’s first footprint in Nevada and are being unveiled as part of an ambitious rebranding and revitalization initiative. Celebrates The brand, now part of the U-Swirl family of franchises, was acquired in 2023 by entrepreneurial brothers Neal and Nimesh Dahya, who are leading its next chapter of nationwide growth.
With a history rooted in innovation, Yogurtini is widely recognized for revolutionizing the frozen dessert industry by offering a unique, upscale self-serve frozen yogurt experience. Since its inception in 2008 by Arizona sisters Chelsey Nelson Seabrook and Natasha Nelson, the brand has emphasized customer empowerment and personalization. Celebrates Yogurtini offers a rotating selection of 16 non-fat or low-fat frozen yogurt and sorbet flavors alongside a self-serve toppings bar featuring more than 80 fresh, fun, and indulgent choices—from fruit and nuts to candy, sauces, and cereal.
The newly opened Las Vegas stores aim to bring that same joy of discovery and customization to local residents, inviting them to craft their ideal frozen treats in vibrant and welcoming retail environments. Each location has been designed to reflect Yogurtini’s renewed focus on creating elevated customer experiences.
“For more than nine years, I’ve owned and operated four Yogurtini locations in Phoenix, Arizona, as well as three U-Swirl stores in Las Vegas,” said Mike Mackey, a long-time franchise partner and now a key player in Yogurtini’s Las Vegas expansion. “With the strength of the Yogurtini brand, its superior products, and the strong support from the Dahyas, I made the strategic decision to rebrand my existing U-Swirl locations under the Yogurtini name. I truly believe in the direction the new leadership is taking, and I’m thrilled to be part of it.”
Mackey’s rebranding of his Las Vegas stores represents a key move within the larger Yogurtini growth initiative, which also includes new locations in Arizona, Texas, Georgia, and North Carolina, slated to open in 2025. The company is actively seeking franchise partners and investors who share its commitment to quality, innovation, and customer-centric operations.
The Dahya brothers, both experienced business leaders and franchise developers, bring a fresh perspective and operational rigor to Yogurtini’s growth. Recognizing the importance of heritage and authenticity, they’ve enlisted the expertise of the brand’s original founders to help guide its rejuvenation.
Chelsey Nelson Seabrook, one of the co-founders who helped launch Yogurtini as Arizona’s first self-serve yogurt concept, has been appointed Chief Marketing Officer. Her sister and co-founder, Natasha Nelson, is providing strategic input through her marketing agency. Celebrates Together, they are helping restore the brand’s original creative vision while modernizing its presence for a new generation of frozen yogurt lovers.
“Our goal is to combine the best of Yogurtini’s past with the needs and expectations of today’s consumer,” said Neal Dahya, co-owner of Yogurtini. “Chelsey and Natasha were instrumental in building a brand that was ahead of its time. We’re thrilled to have them involved again as we reimagine the look, feel, and flavor of Yogurtini in both existing and future stores.”
According to Seabrook, Yogurtini’s lasting appeal lies in more than just its wide selection of flavors and toppings. It’s the total customer experience that sets it apart.
“When we started Yogurtini, we weren’t just offering dessert—we were creating an experience,” said Seabrook. “Our stores became places where people loved to gather, relax, and enjoy something delicious. That combination of fun, quality, and hospitality is what helped us grow to 30 locations nationwide before the brand was acquired in 2013. I’m excited to help bring that spirit back and elevate it even further.”
Under her leadership as CMO, Yogurtini is undertaking a broad modernization campaign. This includes updates to store designs, improvements in menu development, digital marketing enhancements, and increased operational support for franchisees. The aim is to empower franchise owners with the tools and brand consistency they need to thrive in a competitive marketplace.
Franchise development is another critical focus for the brand moving forward. With its turnkey business model, appealing product line, and strong brand identity, Yogurtini presents a compelling opportunity for entrepreneurs seeking to enter the frozen dessert space.
“Franchisees are the lifeblood of our brand,” said Nimesh Dahya. “Our role is to support their success through training, innovation, marketing, and technology. By bringing back the original vision and adding the strength of our leadership, we’re creating a brand that’s well-positioned to scale sustainably across the U.S.”
For Yogurtini, the Las Vegas debut is just the beginning. With a solid foundation of loyal fans, a commitment to quality, and an energized leadership team, the company is poised to make a major impact in the $1 billion frozen dessert industry.
For those interested in learning more about Yogurtini’s new Las Vegas locations or exploring franchise opportunities, additional information is available through the company’s website and official franchise development channels.
As frozen yogurt continues to enjoy popularity among health-conscious consumers and families alike, Yogurtini’s blend of tradition, innovation, and customer engagement positions it as a standout player in the self-serve space. Whether you’re a first-time visitor or a long-time fan, Yogurtini invites you to discover your perfect blend—now available in Las Vegas.
