A non-profit organization dedicated to providing clean and safe drinking water to communities worldwide has unveiled a new initiative to raise awareness for global water accessibility, coinciding with World Water Day on March 22nd. In a world often marked by discord, there is a universal truth that binds us together: every individual deserves access to clean water. Shockingly, 703 million people — nearly one in 10 individuals — are deprived of this fundamental necessity, enduring daily hardships for survival and well-being. The campaign launched by charity: water for World Water Day aims to spotlight this critical issue and mobilize people worldwide to take action.
Spanning from March 22nd to March 31st, the campaign will leverage social media, grassroots movements, and community involvement to disseminate awareness and solicit donations towards the organization’s mission. Crafted and executed by charity: water’s in-house creative team, the campaign endeavors to resonate with people from diverse backgrounds and ignite their support for the cause.
Scott Harrison, Founder and CEO of charity: water, emphasized the significance of World Water Day in highlighting the urgent need to confront the pervasive global water crisis. “While we may not always see eye to eye, we can unanimously agree on one thing: every individual deserves access to clean water. Yet, 703 million people — nearly one in 10 of us — are deprived of this basic necessity. With our World Water Day campaign, we implore individuals to stand with us in effecting change. Together, we have the power to provide clean and safe drinking water to those most in need.”
As part of the initiative, charity: water encourages supporters to contribute to The Spring, their monthly giving community, which streamlines the process of providing clean water to underserved populations. With a mere $3 per month, individuals can furnish one person with access to clean water for an entire year. By joining The Spring, supporters can witness the tangible impact of their contributions and become integral members of a global movement for transformation.
