The bowl season is fast approaching, and the Cheez-It® Citrus Bowl promises to be wilder and more imaginative than ever. This year, Cheez-It is taking college football fandom to a whole new level, transforming game-day dreams into unforgettable realities. From outrageous halftime antics to once-in-a-lifetime fan experiences, the Cheez-It Citrus Bowl is embracing the absurd in the most satisfying way possible.
Turning Fantasies into “Fantaseez”
Cheez-It is no stranger to fun and innovation, and this year, they’re going big with Cheez-It 100% Real College Football Fantaseez. The concept? Turning college football fans’ most outlandish wishes into reality during the game. Fans can submit their creative “fantaseez” at cheezit.com/footballfantaseez for a chance to see their ideas come alive on game day. Some of the featured experiences include:
- Two-Minute Timeout Wedding: Love your snack, your team, and your partner? Why not combine all three? Two lucky fans will exchange vows right on the field during the game, with Cheez-It mascot Ched-Z officiating the ceremony and their wedding party celebrating in the endzone.
- Official Cheez-Caster: For armchair quarterbacks who dream of being in the spotlight, Cheez-It is offering one fan the opportunity to broadcast game updates live from inside a massive bowl of Cheez-It crackers—the world’s largest, to be exact.
- Fan-Created Fantaseez: Have your own quirky idea? Fans can pitch their unique “fantaseez,” ensuring the game will be packed with surprises for both attendees and those watching from home.
Bringing Fantaseez to Life
This year’s Cheez-It Citrus Bowl isn’t just about fan engagement—it’s also about giving players and even the beloved mascot, Ched-Z, their moment in the spotlight. Through Cheez-It’s continued support of name, image, and likeness (NIL) deals, college athletes will have a chance to live out their own whimsical football dreams, courtesy of the brand.
Even Ched-Z is getting in on the action. With the help of a fan, the Cheez-It mascot will attempt to fulfill its fantasy of scoring the ultimate field goal, ensuring the absurdity isn’t limited to the sidelines.
For fans eager to turn their dreams into reality, submissions are open from December 2 to December 15. Whether you want to propose, perform, or surprise everyone with something never seen before, the Cheez-It Citrus Bowl is ready to make it happen.
A Celebration of Cheezy Joy
“As the go-to snack for college football viewing, Cheez-It is all about keeping it 100% real and embracing absurdly satisfying moments, just like our crackers made with 100% real cheese,” said Cara Tragseiler, Senior Brand Director for Cheez-It. “This bowl season, we’re celebrating the joy of obsessed fans living out their dreams—no matter how absurd—and, of course, giving them a cheezy twist.”
Tragseiler emphasized Cheez-It’s commitment to creating unforgettable experiences. “We’re flipping the script this season and turning those fantaseez into reality because when it comes to creating extraordinary fan moments, Cheez-It is always up for the challenge.”
Meet the Chief Fantaseez Officer
Leading the charge is Cheez-It’s first-ever Chief Fantaseez Officer (CFO), Kordell Beckham. Known for his enthusiasm as a reality TV star and a self-proclaimed Cheez-It superfan, Beckham is uniquely equipped to help bring fans’ dreams to life.
Beckham’s role as CFO involves working closely with the brand to select the most exciting and creative fantaseez submissions. His goal? To find fans who are truly “Feelin’ the Cheeziest” and ensure their wildest game-day fantasies come true.
“Cheez-It helped me achieve one of my long-term fantaseez of partnering with the brand, so I’m all in on making these wild dreams a reality for others,” Beckham said. “As CFO, I can’t wait to see what fans come up with. If you’ve got a crazy idea, bring it on—I’m here for it!”
The Countdown to Absurdity
With the Cheez-It Citrus Bowl just around the corner, excitement is building for what promises to be an unforgettable event. From fans saying “I do” on the field to athletes and mascots living out their most outrageous fantasies, this year’s bowl game is all about celebrating football in the most entertaining and satisfying way possible.
To be a part of this cheezy extravaganza, submit your fantaseez by December 15. Whether you’re attending in person or watching from home, get ready to experience college football like never before—courtesy of Cheez-It.
