A new poultry brand is set to shake up the grocery aisle with a convenient, flavorful twist on chicken. Easy Street, a line of ready-to-cook, antibiotic-free chicken products, is making its retail debut across ten U.S. states beginning September 8. Designed to combine restaurant-style flavors with everyday convenience, the brand offers products that come pre-trimmed, pre-diced, and dry-seasoned, eliminating prep work entirely. From pack to plate, meals can be ready in less than seven minutes, addressing one of the biggest pain points for busy households—time.
The first wave of Easy Street products will include three bold flavor varieties: Street Taco, Korean BBQ, and Rotisserie. Each is crafted to deliver globally inspired tastes while remaining approachable for weeknight meals. Future plans include seasonal flavors and limited-time offerings to keep the lineup exciting and relevant to consumer preferences. Unlike many prepared poultry products currently available, Easy Street uses dry seasoning instead of wet marinades or added oils, making the products cleaner, fresher, and free of preservatives and artificial dyes.
A Vision Rooted in Family and Foodservice Experience
The launch of Easy Street is also notable because it represents the first consumer-facing retail product from Zach Fine, CEO of One Fine Family and Holly Poultry, one of the Mid-Atlantic’s largest poultry producers. Fine has deep roots in the poultry industry, having started in his family’s business and working his way through nearly every role before becoming CEO in 2018. Under his leadership, Holly Poultry has more than doubled in size, expanded its production capabilities, and grown to employ over 450 people.
Now, Fine is channeling that experience into a new space: direct-to-consumer retail. Easy Street is positioned as the flagship launch under the One Fine Family umbrella, bringing decades of foodservice knowledge to the grocery aisle.
“Quality ingredients and convenience shouldn’t come at a premium,” Fine said in a statement. “Our goal is to make fresh, never frozen, antibiotic-free chicken meals available to everyone, without overcomplicating dinner. We built Easy Street to be the easiest yes of your week—something that’s flavorful, affordable, and just makes sense.”
Targeting Busy, Health-Conscious Shoppers
Easy Street is clearly designed with a broad consumer base in mind. From busy parents trying to prepare healthy meals quickly to young professionals seeking protein-packed options without hassle, the brand’s focus is on simplicity and quality. By eliminating trimming, dicing, and seasoning, the chicken cooks evenly and quickly, whether it’s destined for tacos, rice bowls, salads, or a simple stovetop dinner.
Each package carries a suggested retail price of $6.99, making it competitively priced compared to traditional prepared proteins. One package is designed to serve up to a family of four. In addition, Easy Street will launch with introductory promotions, including pricing as low as $4.99 to $5.99, to encourage trial and establish brand loyalty early.
“There’s really nothing else like Easy Street in the market right now,” Fine explained. “We’re offering something that’s flavorful, high-quality, and truly affordable for families, and that combination just doesn’t exist in this category. What’s even more exciting is being able to launch with such strong retail support from day one, making it accessible for everyone right out of the gate.”
A Strong Retail Launch
Distribution is already robust for a first-time brand. Easy Street products are currently available at Aldi, Giant Eagle, Giant Food, Weis, and ShopRite, with additional retailers—including King’s, Balducci’s, Safeway, Hannaford, Shaw’s, and Harris Teeter—slated to carry the line soon. This strong retail presence signals confidence from grocery partners and ensures broad consumer reach from launch.
Giving Back Through Food
Beyond convenience and taste, Easy Street also reflects the company’s broader mission of social impact. One Fine Family has a long history of giving back to local communities through food donations. Each year, the company contributes an average of 350,000 pounds of chicken to grassroots organizations, food banks, and disaster relief programs across the country. These donations provide support during emergencies and ensure that families in need have access to healthy protein.
By tying community service into the DNA of its brands, Fine emphasizes that Easy Street is about more than just consumer sales. “We’re committed to creating products that do good not only for families around the dinner table but also for communities that need it most,” he said.
Marketing with a Food Truck Tour
To celebrate its launch and generate consumer buzz, Easy Street will hit the road with a food truck tour across several major metropolitan areas. Stops will include Baltimore/Washington, New York City, Philadelphia, Pittsburgh, Columbus, Cleveland, and various locations throughout New Jersey. At each stop, the brand will hand out free samples and coupons, allowing consumers to experience the flavors firsthand.
Adding a philanthropic twist, Easy Street has pledged to make a major food donation tied to the promotion. The state that redeems the highest number of coupons from the food truck tour will receive a donation of 20,000 pounds of chicken to local food banks—enough to serve an estimated 80,000 meals.
