Chief Marketing Officer Katelyn Zborowski Joins Jack in the Box Inc.
Jack in the Box Inc. (NASDAQ: JACK) has announced the appointment of Katelyn Zborowski as its new Chief Marketing Officer, marking a significant step in the company’s ongoing efforts to strengthen its brand positioning and accelerate growth. Effective immediately, Zborowski will take charge of the company’s overall marketing strategy, focusing on driving customer demand through innovation, delivering compelling and profitable value, and bringing the brand’s distinctive “Jack’s Way” philosophy to life across all customer touchpoints.
This leadership transition comes at a time when Jack in the Box is actively evolving its brand identity and refining how it connects with consumers in an increasingly competitive quick-service restaurant (QSR) landscape. With shifting consumer expectations, digital transformation, and heightened competition, the role of a Chief Marketing Officer has become more critical than ever. Zborowski’s appointment reflects the company’s commitment to investing in experienced leadership capable of navigating these challenges while unlocking new growth opportunities.
Zborowski brings more than 15 years of experience in consumer-driven marketing, with a track record of delivering impactful, category-defining innovation. Her career has been largely shaped at Yum! Brands, one of the world’s largest restaurant companies, where she spent over a decade honing her expertise across multiple iconic brands. Most recently, she served as Head of Brand Strategy and Marketing at Pizza Hut, where she played a key role in shaping brand direction, driving customer engagement, and strengthening the company’s competitive position in the global pizza market.
Prior to her tenure at Pizza Hut, Zborowski held a leadership role at Taco Bell as Director of Brand Marketing. During her time there, she was instrumental in developing and executing global brand strategies and managing a diverse product portfolio. Notably, she spearheaded more than 40 innovative limited-time offers (LTOs), initiatives that are widely recognized as powerful drivers of traffic and sales in the QSR industry. These campaigns not only boosted short-term performance but also reinforced brand relevance and consumer excitement—an expertise that aligns closely with Jack in the Box’s growth ambitions.
Her deep understanding of consumer behavior and her ability to translate insights into compelling marketing strategies are expected to play a pivotal role in shaping Jack in the Box’s next phase of development. As consumer preferences continue to evolve—particularly with increasing demand for personalization, convenience, and value—Zborowski’s experience in crafting data-driven, insight-led campaigns will be critical in helping the brand stay ahead of the curve.
Commenting on the appointment, Chief Executive Officer Lance Tucker expressed strong confidence in Zborowski’s capabilities and the value she brings to the organization. He emphasized that her proven ability to connect with consumers and drive meaningful engagement will support the company’s long-term strategic goals.
“We are thrilled to welcome Katelyn to Jack in the Box as we continue to strengthen our brand and improve how we show up for guests,” Tucker said. “Katelyn’s proven ability to translate deep consumer insights into relevant marketing that drives traffic and builds lasting brand connection will be pivotal to driving sustainable, long-term growth.”
This endorsement underscores the company’s focus on not just increasing short-term sales, but also building enduring relationships with customers—an approach that is increasingly vital in today’s brand-driven marketplace. By prioritizing authenticity, relevance, and consistency, Jack in the Box aims to differentiate itself and deepen customer loyalty.
For her part, Zborowski expressed enthusiasm about joining the company and leading its marketing transformation. She highlighted her commitment to leveraging the brand’s strong foundation while introducing fresh, bold ideas to enhance its market presence.
“I’m excited to join Jack in the Box and lead the brand’s marketing strategy to drive sales and inspire brand loyalty,” she said. “I look forward to working with the Jack team to build on the brand’s strong foundation, deepen our connection with guests, and drive demand through bold, insight-led marketing.”
Her vision aligns closely with broader industry trends, where successful brands are those that can balance innovation with consistency, and creativity with data-driven decision-making. In a crowded QSR space, standing out requires more than just product quality—it demands a compelling brand story, memorable campaigns, and a deep understanding of what motivates consumers.
Zborowski’s appointment also signals Jack in the Box’s intention to lean further into innovation, particularly in areas such as menu development, digital engagement, and promotional strategies. Limited-time offers, for example, have become a cornerstone of QSR marketing, creating urgency and excitement while encouraging repeat visits. Given her proven success in this area, Zborowski is well-positioned to enhance the company’s approach and deliver impactful results.
Additionally, her experience working across global brands provides her with a broad perspective on market dynamics and consumer trends. This global outlook could prove valuable as Jack in the Box explores opportunities to expand its reach and adapt to diverse customer needs.
Overall, the appointment of Katelyn Zborowski as Chief Marketing Officer represents a strategic move for Jack in the Box as it seeks to strengthen its competitive edge and drive sustainable growth. By bringing in a seasoned marketing leader with a strong track record of innovation and consumer engagement, the company is positioning itself to better navigate the evolving QSR landscape and deliver meaningful value to both customers and stakeholders.
As the brand continues to evolve, all eyes will be on how Zborowski’s leadership shapes its marketing direction, influences customer perception, and ultimately contributes to its long-term success.
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