Cholula and Taco Cabana Turn Up the Heat with Flavor-Packed Partnership for Cinco de Mayo
In an exciting union of two powerhouse flavor icons, Cholula and Taco Cabana, the cherished Texas-based fast-casual chain known for its bold, Mexican-inspired cuisine, has announced an exclusive collaboration with Cholula®, the globally beloved hot sauce brand. The two have come together to unveil a game-changing addition to the cocktail scene: the Cholula® Rita. This inventive new margarita isn’t just a drink—it’s an experience. One that promises to deliver bold heat, refreshing zest, and a fiery twist on a classic favorite.
Slated to debut across all Texas Taco Cabana locations on April 30, 2025, the Cholula® Rita will be hitting menus just in time for Cinco de Mayo, ensuring that celebrations across the Lone Star State are full of flavor, spice, and festive spirit.
A Fusion of Fire and Flavor
At the heart of the Cholula® Rita lies a masterful blend of Taco Cabana’s fan-favorite signature frozen margarita, infused with tropical fruit flavors and a kick of Cholula Chili Lime Hot Sauce. This unique combination of ingredients results in a cocktail that is both refreshingly cool and tantalizingly spicy. It’s a balanced fusion of tang and heat that elevates the margarita from a traditional happy hour staple to a bold new taste adventure.
But the flavor innovation doesn’t stop there. This vibrant cocktail is made with Casa Alta Tequila, a premium tequila crafted from 100% blue agave and free from additives. Currently available exclusively at Taco Cabana, Casa Alta adds a smooth, high-quality foundation to the drink, allowing the other ingredients—especially Cholula’s distinct chili lime heat—to truly shine.
The result is a cocktail that not only stands out from the crowd but perfectly complements Taco Cabana’s lineup of beloved menu items. Whether paired with sizzling fajitas, crispy tacos, or indulgent chips and queso, the Cholula® Rita delivers a refreshing contrast and a spicy punch that enhances every bite.
A Shared Passion for Mexican Flavor
For both Taco Cabana and Cholula, this collaboration represents more than just a new product—it’s a celebration of shared culinary heritage and a passion for authentic, bold flavors.
“Taco Cabana has always been about pushing the boundaries of flavor,” said Ulyses Camacho, President and Chief Operating Officer of Taco Cabana. “Partnering with Cholula allows us to bring their authentic Mexican flavor to an entirely new experience—one that perfectly complements our delicious food.”
The roots of Cholula’s hot sauce run deep. Known around the world for its rich flavor and well-balanced heat, Cholula’s signature recipe is a carefully guarded, generations-old blend that features arbol and piquin peppers, offering a complexity and depth that goes beyond mere spiciness. It’s this very legacy of flavor that makes Cholula the #1 Mexican Hot Sauce in the World, a title backed by data from Euromonitor International.
By blending this iconic sauce with the crisp citrusy notes of a frozen margarita, Taco Cabana and Cholula have created a cocktail that pays homage to their shared Mexican roots while offering a modern twist for today’s adventurous drinkers.
Cinco de Mayo Just Got a Lot Hotter
With its launch timed perfectly for the Cinco de Mayo season, the Cholula® Rita is poised to become a new fan favorite during one of the most festive times of the year. As Texans gear up for lively gatherings, outdoor festivities, and family get-togethers, Taco Cabana is positioning the Cholula® Rita as the drink of choice for those looking to turn up the heat on their celebrations.
“We know our guests love bold flavors, and this partnership is all about delivering an exciting new way to enjoy their favorite margarita,” added Camacho. “The Cholula® Rita is the perfect fusion of heat and refreshment, and we can’t wait for our customers to experience this one-of-a-kind creation.”
Available for a limited time, the Cholula® Rita is expected to generate plenty of buzz among both Taco Cabana regulars and margarita enthusiasts alike. It represents a fun, unexpected twist that aligns perfectly with the brand’s vibrant and energetic identity.
Social Media Sizzle
Fans eager to share their first sip of the Cholula® Rita or to see how others are enjoying it are encouraged to join the conversation online by following Taco Cabana and Cholula on social media using the hashtag #CholulaRita. From behind-the-scenes looks to customer reactions and celebratory moments, the hashtag is expected to trend as the drink rolls out statewide.
This digital presence also serves as a way for both brands to connect with their passionate fanbases and celebrate the creativity behind the collaboration. It’s not just about adding spice to a drink—it’s about bringing people together through a shared love of flavor, culture, and memorable experiences.
More Than a Cocktail—A Cultural Celebration
This collaboration is a shining example of how food and beverage brands can come together to deliver more than just a product—they can craft an experience that honors tradition while exciting the palate. With roots steeped in the culinary richness of Mexico and a bold approach to innovation, Taco Cabana and Cholula are proving that partnerships like this one can set new standards for flavor fusion.
Whether you’re a margarita connoisseur, a die-hard Cholula fan, or just someone looking to spice up your next meal, the Cholula® Rita is an invitation to explore something new—and delicious. With its colorful presentation, mouthwatering aroma, and perfectly calibrated kick, it’s a drink that’s destined to make waves well beyond Cinco de Mayo.
So come April 30, raise a glass to flavor, heat, and the magic that happens when two legendary brands come together in perfect harmony.
For more details about this exciting release, visit Taco Cabana’s official website or follow both brands on social media.
Let me know if you’d like a version formatted as a press release or blog post!
