Fresh Del Monte Produce Inc. (NYSE: FDP), a global leader in the production, distribution, and marketing of fresh and fresh-cut fruits and vegetables, has announced the strategic appointment of Miles Fraser-Jones as Vice President of Sales & Product Management, Deciduous & Citrus (International). This move marks a significant step in strengthening the company’s category performance and accelerating its global sourcing and sales strategy across critical produce lines.
In his new role, Fraser-Jones will be responsible for overseeing North American sales activities for the deciduous and citrus product categories. He will also lead the international sourcing and product management operations for these two key segments. Fraser-Jones will report directly to Danny Dumas, Senior Vice President of Sales, Product Management, and Marketing for North America, and will work closely with global teams to align category strategy with Fresh Del Monte’s broader commercial objectives.
Bringing Deep Expertise to a Global Operation
Fraser-Jones joins Fresh Del Monte with more than 25 years of industry experience, having held senior leadership positions in global sourcing, procurement, and commercial development at prominent produce organizations including AMFresh, Tom Lange International, and Sierra Produce. His deep knowledge of the deciduous and citrus markets, along with a well-established network of supplier relationships worldwide, positions him as a key asset in Fresh Del Monte’s long-term growth plan.
Throughout his career, Fraser-Jones has been recognized for his ability to build resilient supply chains, enhance product quality, and foster strong relationships with growers and retailers alike. His expertise extends across multiple markets and continents, giving him a global perspective that aligns well with Fresh Del Monte’s international footprint and its ambition to drive innovation and efficiency in sourcing and category management.
A Strategic Move to Drive Growth in Core Categories
“Miles brings a combined wealth of experience, category insight, and leadership that will be instrumental as we strengthen our commercial strategy and expand our global sourcing capabilities,” said Danny Dumas. “This appointment reflects our commitment to sourcing globally and building an expert team focused on innovation for Fresh Del Monte and our customers.”
The addition of Fraser-Jones is part of a broader strategic initiative by Fresh Del Monte to bolster its leadership bench and ensure that category-specific strategies are executed with precision and expertise. The deciduous and citrus categories—encompassing apples, pears, grapes, oranges, lemons, and other seasonal fruits—represent a critical part of the company’s product portfolio and a significant driver of revenue.
In recent years, Fresh Del Monte has prioritized innovation in fresh produce sourcing and supply chain integration. By investing in category specialists and expanding international sourcing programs, the company aims to improve consistency, product quality, and customer satisfaction. With Fraser-Jones at the helm of these efforts, the company is well-positioned to deepen its category knowledge, expand sourcing partnerships in diverse regions, and respond more effectively to seasonal demand shifts and market trends.
Aligning with Long-Term Strategic Goals
Fraser-Jones’ appointment aligns closely with Fresh Del Monte’s long-term business strategy, which includes enhancing supply chain resilience, supporting environmental and social governance (ESG) goals, and delivering high-quality produce year-round to retail and foodservice customers worldwide.
With growing consumer demand for fresh and responsibly sourced fruits, Fresh Del Monte is committed to building a robust, agile global network that can meet these expectations. Fraser-Jones’ leadership is expected to help the company strengthen its supply partnerships and accelerate innovation in sourcing practices, including sustainable growing methods and digital integration in supply chain tracking and logistics.
In addition, his experience working with international producers and developing strategic market entry plans is likely to support Fresh Del Monte’s efforts to expand into new sourcing regions and optimize the use of current production assets. This is especially relevant as the company continues to navigate supply chain challenges, climate variability, and shifting trade dynamics across continents.
Reinforcing a Commitment to Leadership and Innovation
This leadership expansion underscores Fresh Del Monte’s ongoing focus on talent development and strategic alignment within its senior ranks. The company has made several key executive appointments in recent years as it works to foster a culture of collaboration, innovation, and data-driven decision-making across its global operations.
Fraser-Jones is expected to play an integral role in mentoring internal teams, refining category management processes, and ensuring that customer-facing strategies are both aligned with market demands and grounded in supply-side realities. His appointment not only adds depth to Fresh Del Monte’s executive team but also sends a clear message that the company is committed to leading the market in both quality and innovation.
As the produce industry faces mounting pressures—from sustainability regulations to cost inflation and changing consumer preferences—Fresh Del Monte’s proactive steps in leadership development and category-focused strategy execution put it on solid footing to navigate the road ahead.
With Fraser-Jones now part of its leadership team, Fresh Del Monte is poised to take its deciduous and citrus categories to the next level, delivering consistent growth and enhanced value to stakeholders across the supply chain.
