Cizzle Brands Corporation (Cboe Canada: CZZL) (OTCQB: CZZLF) (Frankfurt: 8YF) (the “Company” or “Cizzle Brands”) is delighted to announce that its flagship hydration product, CWENCH Hydration™, is now available at Healthy Planet and Farm Boy stores across Ontario. This expansion marks a significant milestone in Cizzle Brands’ ongoing mission to increase its footprint within the North American market. Currently, CWENCH Hydration™ is distributed across more than 1,800 retail locations, solidifying its presence as a go-to hydration solution.
Healthy Planet, a well-established health and wellness retailer, boasts 38 locations throughout Ontario. The chain specializes in a broad selection of vitamins, supplements, grocery items, and hygiene products, catering to consumers focused on maintaining a healthy lifestyle. As part of its customer-centric approach, Healthy Planet also provides access to holistic nutritionists and naturopathic doctors to help guide purchasing decisions. The retailer now offers the complete lineup of CWENCH Hydration™ products, including all five flavors of its Ready-to-Drink (RTD) beverages, the 10-count and 315-gram formats of its Hydration Mix powder, and all four varieties of CWENCH protein blend. Furthermore, the entire CWENCH Hydration™ range is available for purchase on Healthy Planet’s online store, increasing accessibility for consumers across Canada.
In a strategic promotional move, CWENCH Hydration™ RTD, proudly manufactured in Canada, has been featured in Healthy Planet’s marketing efforts. It is prominently displayed in the company’s main promotional flyer from March 6 to April 2 under the Proudly Canadian Sale. Additionally, the product has earned a front-page spot in Healthy Planet’s Sports Nutrition flyer, running from March 13 through April 2. These marketing initiatives are expected to bolster brand recognition and attract new customers seeking high-quality hydration solutions.
Farm Boy, part of the Empire Company Limited family, which includes Sobey’s and FreshCo, is another highly regarded grocery chain in Ontario. Known for its focus on fresh, high-quality food offerings, Farm Boy operates 51 stores across the province. Initially, 21 Farm Boy locations have begun carrying CWENCH Hydration™ RTD, available in Blue Raspberry, Cherry Lime, and Rainbow Swirl flavors. This initial rollout lays the foundation for a broader expansion within the Farm Boy network as demand for the product grows.
Both Healthy Planet and Farm Boy are influential retailers with a strong presence in key Ontario markets, including the Greater Toronto Area, London, Kitchener/Waterloo/Cambridge, and Ottawa. Their support is expected to play a crucial role in increasing CWENCH Hydration™’s market penetration, ensuring the product reaches a broad audience of health-conscious consumers.
John Celenza, Founder, Chairman, and Chief Executive Officer of Cizzle Brands, expressed his enthusiasm about the new retail partnerships: “We strategically selected Healthy Planet and Farm Boy to carry CWENCH Hydration™ because of their outstanding reputations in their respective categories. Healthy Planet has long been recognized as a leader in health-focused retail, while Farm Boy is synonymous with fresh, high-quality grocery products. We deeply appreciate the enthusiasm both chains have shown for CWENCH Hydration™, as their support is instrumental in maintaining our momentum and driving sales growth. Our team is committed to fostering strong relationships with both retailers as we continue our mission to establish CWENCH Hydration™ as a premier sports hydration brand.”
Imran Shaikh, Director of Purchasing at Healthy Planet, echoed these sentiments, highlighting the alignment between CWENCH Hydration™ and Healthy Planet’s core values. “We are thrilled to introduce CWENCH Hydration™ to our customers. With its balanced blend of electrolytes, zero sugar, and all-natural ingredients, it perfectly complements what health-conscious consumers seek in hydration products. The Cizzle Brands team has been incredibly supportive throughout this process, and we look forward to working together to make CWENCH Hydration™ a staple among our customers.”
The expansion of CWENCH Hydration™ into these reputable retail chains underscores Cizzle Brands’ commitment to delivering high-quality, health-focused hydration solutions to a growing consumer base. With an increasing presence across North America and strong backing from well-established retailers, CWENCH Hydration™ is poised to become a leading name in the sports hydration category. This partnership not only enhances the product’s accessibility but also strengthens Cizzle Brands’ position within the competitive beverage market, setting the stage for further growth and innovation in the industry.
