Cizzle Brands Names CWENCH Hydration Official Partner of New York State Amateur Hockey Association
Cizzle Brands Corporation (Cboe Canada: CZZL) (OTCQB: CZZLF) (Frankfurt: 8YF), a sports nutrition company focused on advancing health, wellness, and athletic performance, has announced a significant new partnership involving its flagship hydration brand, CWENCH Hydration™. The Company revealed that CWENCH has been officially named the Official Hydration Partner and Official Sports Drink of the New York State Amateur Hockey Association (NYSAHA) under a multi-year sponsorship agreement.
The partnership marks another important milestone in Cizzle Brands’ expanding footprint within youth and amateur hockey across the United States and reinforces CWENCH Hydration’s positioning as a trusted performance beverage for athletes at all levels.
Expanding CWENCH’s Presence Across USA Hockey Affiliates
With this latest agreement, NYSAHA joins a growing list of USA Hockey affiliate organizations that have partnered with Cizzle Brands. These include Massachusetts Hockey, Minnesota Hockey, and the Michigan Amateur Hockey Association, all of which work with CWENCH to support youth hockey players, coaches, and families.
NYSAHA represents one of the largest and most influential amateur hockey organizations in the country, overseeing more than 34,000 youth players and approximately 6,000 coaches throughout New York State. The partnership allows CWENCH Hydration to directly engage with one of the most passionate and competitive hockey communities in the United States.
Details of the Multi-Year Sponsorship Agreement
Under the terms of the agreement, CWENCH Hydration™ will serve as the Official Sports Drink of NYSAHA, providing visibility across a wide range of league activities, programs, and digital platforms. In addition, CWENCH will become the presenting sponsor of the NYSAHA Girls’ and Boys’ Players of the Month program, an initiative that recognizes outstanding athletes not only for on-ice performance but also for leadership, sportsmanship, and character.
The partnership also includes year-round digital brand integration, featuring CWENCH prominently on the NYSAHA website. Collaborative social media initiatives and targeted email marketing campaigns will further strengthen engagement with players, families, and the broader New York hockey community, while reinforcing the importance of hydration, wellness, and performance.
Shared Commitment to Athlete Development
NYSAHA leadership emphasized the alignment between the organization’s mission and CWENCH’s focus on athlete performance and well-being.
Eric W. Guzdek, President of NYSAHA, expressed enthusiasm about the partnership, stating that the organization is proud to align with a brand that shares its commitment to supporting athletes both on and off the ice. He noted that CWENCH Hydration’s emphasis on performance and excellence closely matches NYSAHA’s mission to develop hockey players in a positive, healthy environment.
Strengthening CWENCH’s National Hockey Strategy
The NYSAHA agreement builds on Cizzle Brands’ previously announced partnership with USA Hockey, the national governing body for ice hockey in the United States. Announced on April 3, 2025, that agreement named CWENCH Hydration™ the Official Hydration Partner of USA Hockey, significantly elevating the brand’s national profile.
Together, these partnerships position CWENCH as a leading hydration solution for youth hockey programs nationwide. By working directly with state and national organizations, Cizzle Brands continues to embed CWENCH into the everyday routines of players, coaches, and families across the hockey ecosystem.
Leadership Perspective: “If You Can Make It in New York”
John Celenza, Founder, Chairman, and Chief Executive Officer of Cizzle Brands Corporation, highlighted the strategic importance of the New York hockey market. He emphasized that supporting grassroots hockey in key regions is central to the Company’s long-term brand strategy.
According to Celenza, New York’s hockey community reflects the passion, competitiveness, and intensity that define the sport at its highest levels. He noted that partnering with NYSAHA allows CWENCH to support athletes who live and breathe hockey while also serving as a powerful endorsement of the product’s performance benefits.
Operational Update Following Flow Water Acquisition
In addition to announcing the NYSAHA partnership, Cizzle Brands provided a detailed operational and financial update related to its previously disclosed acquisition of the co-manufacturing business of Flow Water Inc. The acquired business now operates as Cizzle Brands Manufacturing Inc. and represents a key pillar of the Company’s long-term growth strategy.
At the time of acquisition, the manufacturing business had approximately $184 million in remaining contracted customer production volume, including a substantial minimum take-or-pay revenue floor, subject to customer contract terms. These contracted volumes provide strong multi-year demand visibility and support a measured, phased ramp-up in manufacturing activity.
Manufacturing Business: Five-Year Growth Outlook
Based on existing contracts, anticipated customer production schedules, and planned improvements in plant utilization and operating efficiency, management expects the manufacturing segment to scale significantly over the next five fiscal years.
Growth is expected to be driven primarily by increased utilization of existing production lines and higher customer throughput rather than proportional increases in fixed operating costs. As a result, management anticipates manufacturing revenues will grow at a compound annual growth rate (CAGR) of approximately 25%, reaching an estimated $85 million to $95 million annually by fiscal year 2030.
Branded Consumer Products Outlook Led by CWENCH
Cizzle Brands’ branded consumer products portfolio, led by CWENCH Hydration™, is expected to deliver even faster growth over the same period. Management forecasts branded product revenues to grow at a CAGR of approximately 45%, reaching an estimated $75 million to $85 million annually by fiscal year 2030.
This growth is expected to be fueled by expanded distribution, increasing brand awareness, improved product velocity, and strategic partnerships, including national and regional USA Hockey affiliate agreements.
The Company also expects branded products to continue generating attractive gross margins, supported by improved supply chain control and deeper manufacturing integration following the Flow acquisition.
Consolidated Financial Outlook Through 2030
On a consolidated basis, management anticipates total net sales to reach the $160 million to $180 million annual range by fiscal year 2030. Manufacturing revenues are expected to represent a growing proportion of total sales, alongside continued strong performance from branded consumer products.
As scale increases and revenue mix improves, Cizzle Brands expects to benefit from operating leverage across both business segments. Management believes the Company can transition from a period of investment toward sustained profitability over the medium term.
Path Toward Profitability and EBITDA Growth
Looking ahead, management expects the Company to potentially generate consolidated adjusted EBITDA of approximately $15 million in fiscal year 2027, followed by a compound annual growth rate of roughly 55% over the subsequent three fiscal years. If execution remains on track, adjusted EBITDA could reach approximately $59 million by fiscal year 2030.
These projections assume continued operational execution, stable customer demand, successful brand expansion, and favorable market conditions.
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