Cizzle Brands Corporation (Cboe Canada: CZZL) (OTCQB: CZZLF) (Frankfurt: 8YF) (the “Company” or “Cizzle Brands”) is pleased to announce a landmark five-year title sponsorship agreement between its flagship brand, CWENCH Hydration™, and the CWENCH All Canadian Basketball Games. This prestigious, three-day NBA-sanctioned event showcases the top senior high school basketball players in Canada and will take place on Friday, April 4, 2025, and Saturday, April 5, 2025. Basketball enthusiasts across Canada will have the opportunity to watch the event on TSN, with extensive pre-promotion airing during the network’s coverage of the NCAA® March Madness® tournaments.
This sponsorship agreement significantly enhances CWENCH Hydration™’s visibility within Canadian athletics. As the title sponsor, Cizzle Brands secures exclusive promotional rights, including event naming rights, the CWENCH Player of the Game recognition, prominent CWENCH branding on all players’ jerseys, commercial spots during the TSN national broadcast, and hydration category exclusivity. Additionally, CWENCH secures bench rights, further embedding its presence in the heart of the game.
A unique aspect of this sponsorship is the integration of scientific performance evaluation. Participating athletes will take part in clinical sweat-testing trials aimed at assessing CWENCH Hydration™’s impact on athletic performance. This data-driven approach not only underscores Cizzle Brands’ commitment to athlete wellness but also provides invaluable insights into hydration science for elite sports.
Cizzle Brands has consistently championed grassroots sports initiatives, making significant strides in fostering young athletic talent across Canada. The CWENCH All Canadian Basketball Games sponsorship is the latest in a series of strategic partnerships aimed at bolstering the CWENCH Hydration™ brand in the North American market. This agreement follows Cizzle Brands’ recent sponsorship of the CWENCH All Canadian Volleyball Games and its extensive involvement in youth hockey. Currently, CWENCH sponsors over 500 youth hockey teams across Canada, benefiting more than 12,000 young athletes. Additionally, the company secured a major naming rights agreement with Canlan Sports for a four-rink hockey complex in the Toronto area, now known as CWENCH Centre – A Canlan Sports Community.
Cizzle Brands Secures Title Sponsorship for CWENCH All Canadian Basketball Games
These efforts have contributed to a significant increase in demand for CWENCH Hydration™, with leading retail and distribution partners rapidly reordering products. As detailed in Cizzle Brands’ March 6, 2025 press release, the brand’s growing presence in youth and professional sports is solidifying its reputation as a premier hydration solution.
The CWENCH All Canadian Games brings together the top 24 senior male and female high school basketball players from across Canada. Selection is conducted by a committee comprising provincial and national representatives, coaches, scouts, clubs, and media professionals. The event, held at the renowned Athlete Institute in Orangeville, Ontario, includes an array of activities over three days. These activities range from intensive on-court training, scrimmages in front of NBA personnel, and skills showcases, such as the 3-Point Shootout and Slam Dunk Competition, culminating in the highly anticipated Boys and Girls All-Star Games.
As an NBA-sanctioned event, the CWENCH All Canadian Basketball Games attract a significant presence from NBA teams, scouts, and basketball executives. This provides an unparalleled opportunity for Canada’s emerging basketball talent to gain exposure on a national and international level, paving the way for future professional careers.
More details on the CWENCH All Canadian Basketball Games, including event schedules and ticketing information, can be found on the official website
John Celenza, Founder, Chairman, and Chief Executive Officer of Cizzle Brands, expressed his enthusiasm for this partnership: “We are thrilled to serve as the title sponsor for the CWENCH All Canadian Basketball Games. This event has a profound impact on Canadian athletes from coast to coast, and its national exposure aligns perfectly with our goal of expanding CWENCH Hydration™’s footprint. Beyond brand recognition, we take immense pride in supporting grassroots sports and fostering young talent. The CWENCH All Canadian Games will undoubtedly serve as a key driver in our ongoing growth strategy.”
Jesse Tipping, CEO of the Athlete Institute Ltd., the organization behind the games, emphasized the synergy between Cizzle Brands and the event: “Cizzle Brands is an exceptional Canadian company dedicated to enhancing the health and performance of young athletes. We are proud to have CWENCH Hydration™ as our title sponsor and look forward to a strong and impactful collaboration in the years ahead.”
Shawn Redmond, Vice President of Bell Media Sports, also highlighted TSN’s commitment to showcasing Canadian basketball talent: “As the official broadcaster of the CWENCH All Canadian Games, TSN is honored to spotlight Canada’s rising basketball stars. Canadian players continue to make a significant impact on the global basketball stage, and the CWENCH All Canadian Games serve as an essential platform for the next generation of elite athletes to shine.”
This sponsorship deal underscores Cizzle Brands’ dedication to supporting young athletes while simultaneously strengthening CWENCH Hydration™’s brand presence in the sports industry. As the CWENCH All Canadian Basketball Games continue to grow in prominence, this collaboration is set to drive engagement, awareness, and performance at all levels of Canadian basketball.
