Cizzle Brands Corporation (Cboe Canada: CZZL) (OTCQB: CZZLF) (Frankfurt: 8YF) (the “Company” or “Cizzle Brands”) is proud to announce that CWENCH Hydration™ has officially joined the retail lineup of Pro Hockey Life. This partnership marks a significant expansion for the CWENCH Hydration™ brand, further solidifying its presence in the Canadian sports beverage market.
Pro Hockey Life, a premier Canadian retailer specializing in hockey equipment and accessories, operates 20 locations across five provinces. As part of the Canadian Tire group of retailers, Pro Hockey Life serves as a key destination for hockey players, teams, and enthusiasts looking for high-quality gear and hydration products.
The initial introduction of CWENCH Hydration™ at Pro Hockey Life stores was met with an overwhelming response from customers. Within just two weeks of receiving its first shipment, Pro Hockey Life placed a re-order, demonstrating the strong demand for CWENCH Hydration™ among athletes and hockey fans alike.
Strategic Growth and Expansion in the Sports Market
Since its official launch in May 2024, Cizzle Brands has executed a well-defined strategy to expand CWENCH Hydration™ throughout North America. With a focus on hockey players at all levels—from recreational and amateur leagues to the professional stage—the brand has rapidly gained recognition and credibility within the sports community.
As part of this growth initiative, CWENCH Hydration™ has established an arena sponsorship with Canlan Sports, one of Canada’s largest operators of recreational hockey facilities. The brand is also available in leading sporting goods retailers such as Sport Chek and Canadian Tire, ensuring its accessibility to a wide range of athletes and active individuals.
Furthermore, Cizzle Brands has strategically aligned itself with prominent hockey figures, including NHL MVP Nathan MacKinnon, Montreal Canadiens forward Cole Caufield, and well-known Canadian youth hockey influencer Coach Chippy. These partnerships have played a crucial role in elevating the CWENCH Hydration™ brand and engaging with hockey players of all ages. In collaboration with Coach Chippy, Cizzle Brands launched a limited-edition flavor, “Tropical Flow,” which has garnered excitement among fans and consumers.
CWENCH Hydration™ at Pro Hockey Life
With its introduction at Pro Hockey Life, CWENCH Hydration™ is now widely available across Canada. The retailer carries a variety of product formats, including:
- Ready-to-Drink (RTD) beverages in TetraPak packaging
- Hydration Mixes in both 10-count packets and 315-gram containers
- CWENCH Hydration™-branded team water bottles, spouted water bottles, and towels
This product lineup ensures that athletes have access to high-quality hydration solutions that support optimal performance on and off the ice. Customers can explore the full range of CWENCH Hydration™ offerings at Pro Hockey Life locations nationwide or visit the retailer’s
Celebrating the Launch
To commemorate the arrival of CWENCH Hydration™ at Pro Hockey Life, Coach Chippy hosted an exclusive meet-and-greet event at the Pro Hockey Life Vaughan Mills location. The event drew a massive crowd, with hundreds of hockey fans and players gathering to meet the popular influencer and learn more about CWENCH Hydration™. The enthusiastic turnout further highlights the growing influence of the brand in the hockey community.
Leadership Perspective
John Celenza, Founder, Chairman, and Chief Executive Officer of Cizzle Brands, expressed his excitement about the partnership with Pro Hockey Life:
“We are delighted that Pro Hockey Life has chosen to carry CWENCH Hydration™ in all of their stores across Canada. This partnership significantly enhances the brand’s visibility among Canadian hockey players and fans alike. Our approach to launching CWENCH Hydration™ has been strategic and selective, ensuring that we align with key retail partners who can position our products effectively in the sports market. Pro Hockey Life is an ideal fit, as they cater to a dedicated community of hockey players at every level. Additionally, this expansion strengthens our presence within the Canadian Tire retail ecosystem, one of the largest and most influential networks in the country. We look forward to continuing our growth and bringing CWENCH Hydration™ to even more athletes through valued partnerships like this.”
A Growing Brand with a Clear Vision
Cizzle Brands has demonstrated a strong commitment to developing CWENCH Hydration™ into a leading sports hydration brand. The company’s strategic retail placements, high-profile sponsorships, and influencer collaborations have contributed to a rapidly growing customer base.
Looking ahead, Cizzle Brands plans to further expand CWENCH Hydration™’s distribution, explore new product innovations, and strengthen its connection with athletes and fitness enthusiasts across North America. The brand’s continued momentum in the sports beverage sector suggests a promising future, with more exciting developments on the horizon.]
