Cizzle Brands Corporation Launches SnakStars™ Sport Bites™ to Redefine Kids’ Snacking
Cizzle Brands Corporation (Cboe Canada: CZZL) (OTCQB: CZZLF) (Frankfurt: 8YF), the sports nutrition company focused on elevating health and wellness for active consumers, has announced the official launch of SnakStars™ Sport Bites™—a new high-protein, high-fibre snack designed specifically for active kids and busy families.
The new product enters the market with a clear purpose: to fill a longstanding gap in the children’s snacking aisle. While many products marketed to kids claim to be “healthy,” they often contain high levels of sugar and minimal protein or fibre. SnakStars™ Sport Bites™ are formulated to change that narrative by delivering meaningful nutrition in a convenient, kid-approved format.
Addressing a Clear Gap in the Kids’ Snack Category
Parents today are increasingly focused on nutritional quality, ingredient transparency, and functional benefits when selecting foods for their children. However, despite this growing demand, many snack options still prioritize sweetness and shelf appeal over balanced macronutrients. Traditional granola bars, for example, often contain limited protein and fibre while leaning heavily on added sugars.
SnakStars™ Sport Bites™ were developed to directly address these concerns. The product is designed for families seeking better alternatives—options that provide real nutritional value without sacrificing taste or convenience. By combining high-quality protein, fibre, and real ingredients in a nut-free format, the brand offers a solution tailored to modern family needs.
This strategic launch reflects Cizzle Brands’ commitment to innovation within the sports nutrition and functional food space, particularly for underserved segments like active children.
High-Protein, High-Fibre Nutrition in Every Bag
Each bag of SnakStars™ Sport Bites™ contains two servings and delivers:
- 16 grams of protein per bag
- 10 grams of fibre per bag
- Nut-free formulation
- Made with real ingredients
These macronutrient levels are intentionally designed to support growing bodies and active lifestyles. Protein plays a crucial role in muscle repair and development, particularly important for children participating in sports and physical activities. Fibre supports digestive health and sustained energy, helping to avoid the energy crashes commonly associated with sugary snacks.
By delivering substantial protein and fibre in a kid-friendly format, SnakStars™ Sport Bites™ stand apart from many conventional snack options currently on store shelves.
Kid-Friendly Flavours with Performance in Mind
SnakStars™ Sport Bites™ are available in two approachable, family-friendly flavours:
- Apple Cinnamon
- Frosted Vanilla
These flavours were carefully selected to appeal to young taste preferences while maintaining the brand’s commitment to better-for-you ingredients. The goal is to make nutritious snacking enjoyable rather than a compromise.
Unlike some health-focused products that struggle with taste acceptance among children, SnakStars™ Sport Bites™ aim to combine performance-driven nutrition with familiar, comforting flavour profiles. This balance supports the brand’s mission to make healthy eating both accessible and enjoyable.
Built for Active Lifestyles
SnakStars™ Sport Bites™ are positioned as a practical solution for families constantly on the move. From early morning practices and weekend tournaments to school lunches and road trips, the product is designed to fit seamlessly into busy schedules.
Active children require sustained energy throughout the day. However, many snack options provide short bursts of energy followed by crashes due to high sugar content and limited nutritional balance. SnakStars™ Sport Bites™ seek to offer a smarter alternative by delivering protein and fibre that support steady energy levels.
“Parents are frustrated with what passes for ‘healthy’ in the kids’ snack aisle,” said John Celenza, Chairman and CEO of Cizzle Brands Corporation. “SnakStars Sport Bites are built differently. They deliver real protein, real fibre, and real ingredients—without nuts—so families don’t have to compromise between nutrition and taste.”
The nut-free formulation is particularly significant for families navigating food allergies or school restrictions, where nut-free policies are common. This makes SnakStars™ Sport Bites™ suitable for lunchboxes and shared environments without added concern.
Nationwide Retail Rollout Across Canada
SnakStars™ Sport Bites™ will begin appearing on shelves in the third week of February, starting with a nationwide rollout at Sport Chek and select Source for Sports locations.
Additional retail partners scheduled to carry the product in the coming months include:
- Well.ca
- Healthy Planet
- CanCo Gas
- FGL Quebec
- Canadian Tire
- Pro Hockey Life
The launch strategy deliberately focuses on high-traffic sporting goods and performance-oriented retail environments. By positioning the product in stores where families already shop for athletic gear and sporting equipment, Cizzle Brands is aligning SnakStars™ Sport Bites™ with performance, activity, and wellness.
This channel strategy reinforces the brand’s identity as a sports nutrition company rather than a traditional snack manufacturer.
Strengthening Cizzle’s Sports Nutrition Food Portfolio
The introduction of SnakStars™ Sport Bites™ represents another milestone in Cizzle Brands’ broader strategy to build a comprehensive sports-focused food portfolio. The launch follows the successful introduction of HappiEats™ Sport Pasta™, which is now available in stores across North America.
HappiEats™ Sport Pasta™ helped establish Cizzle Brands as an innovator in functional family foods that bridge the gap between everyday meals and sports performance nutrition. With SnakStars™ Sport Bites™, the company is extending that approach into the snack category—an area with significant growth potential.
By targeting multiple consumption occasions—mealtime and snack time—the company is building a cohesive ecosystem of products that support active families throughout the day.
Designed for National Distribution and Scalable Growth
SnakStars™ Sport Bites™ will be sold in 12-bag caddies and distributed nationally across Canada. This packaging format supports both retail display efficiency and inventory management while offering consumers convenient grab-and-go options.
The national distribution plan signals Cizzle Brands’ confidence in the product’s scalability and market demand. With growing consumer interest in high-protein and functional snacks, particularly within family and youth segments, SnakStars™ Sport Bites™ are positioned to capitalize on shifting preferences toward performance-oriented nutrition.
A Mission to Make Healthy Snacking Fun and Accessible
At its core, SnakStars™ is driven by a mission to make healthy snacking fun, easy, and delicious for kids and families. The brand recognizes that lasting dietary habits are formed early and that enjoyable, nutritious options can help shape healthier lifestyles long term.
By combining real ingredients, substantial protein and fibre content, and kid-friendly flavours in a nut-free format, SnakStars™ Sport Bites™ aim to redefine expectations within the children’s snack aisle.
As Cizzle Brands continues expanding its product portfolio and retail footprint, the launch of SnakStars™ Sport Bites™ underscores its commitment to practical, better-for-you foods designed for real family routines—where performance, nutrition, and convenience intersect.
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