Classic Flavors Take Center Stage as Jack in the Box Marks 75 Years of Iconic Innovation
Jack in the Box (NASDAQ: JACK) is officially marking a major milestone in its storied history as it kicks off a year-long celebration honoring 75 years of doing fast food the Jack way. Known for breaking rules, blending unexpected flavors, and building one of the most loyal fan bases in the industry, the brand is launching an anniversary celebration filled with nostalgic menu returns, exclusive collectibles, crave-worthy deals, and interactive digital experiences designed to thank the fans who have supported Jack in the Box since its earliest days.
Since opening its first location in 1951, Jack in the Box has consistently stood apart from the rest of the quick-service restaurant landscape. From pioneering the modern drive-thru concept to becoming a burger chain that proudly serves tacos, the brand has never been afraid to challenge convention. Over the decades, Jack in the Box has cultivated a cult following by embracing bold flavors, irreverent humor, and menu innovation that speaks directly to its guests. As the company celebrates its 75th anniversary, it is leaning into that legacy by bringing back fan-favorite items, launching new limited-edition collectibles, and rolling out exclusive rewards for its most dedicated fans, collectively known as the Jack Pack.
“This anniversary is all about celebrating the fans who’ve made Jack in the Box what it is today,” said Ryan Ostrom, Chief Customer and Digital Officer at Jack in the Box. “For 75 years, we’ve delivered craveable experiences that are anything but ordinary, and our fans have loved us for it. They’re the heart of everything we do, and this year we’re giving it back to them bigger than ever — with the return of cult-favorite items, exclusive Jack Pack rewards, and plenty of unexpected moments that are unapologetically Jack.”
The Return of a Legend: The Chicken Supreme
Leading the charge for the 75th anniversary celebration is the highly anticipated return of one of the most requested menu items in Jack in the Box history: the Chicken Supreme. First introduced in 1980, the sandwich quickly became a fan favorite thanks to its simple yet crave-inducing combination of crispy chicken, fresh toppings, and signature flavors. After being retired in 2004, the Chicken Supreme developed an almost mythical status among longtime fans who have been asking for its return for years.
Now, more than two decades later, the Chicken Supreme is officially back, reclaiming its place on the menu as the first of several nostalgic items set to return throughout the anniversary year. The relaunch is not just a one-off comeback but a signal of what fans can expect as Jack in the Box digs into its rich archive of iconic menu offerings.
The Chicken Supreme is available in three carefully curated options designed to appeal to a wide range of appetites:
- Chicken Supreme Combo, which includes the classic Chicken Supreme sandwich, small fries, and a small drink
- Double Chicken Supreme Combo, featuring a double-stacked version of the sandwich paired with small fries and a drink
- Double Chicken Supreme Munchie Meal, the ultimate option for fans seeking maximum indulgence, featuring a double-stacked Chicken Supreme, two tacos, medium curly fries, a drink, and a limited-edition Jack in the Box collectible
Each option reinforces Jack in the Box’s reputation for indulgent, satisfying meals that don’t take themselves too seriously — a philosophy that has guided the brand for 75 years.
Introducing Jibbis: Limited-Edition Collectible Bag Charms
Making their debut alongside the Chicken Supreme are Jibbis, Jack in the Box’s new lineup of limited-edition collectible bag charms. Designed to tap into the growing popularity of playful, wearable collectibles, Jibbis are small, clip-on charms that come packed inside every Chicken Supreme Munchie Meal.
These collectibles are meant to be clipped, collected, traded, and shown off, adding an element of fun and surprise to the dining experience. There are four unique Jibbis to collect: Spicy, Saucey, Icy, and the ultra-rare “The Boss.” Each charm reflects Jack in the Box’s irreverent personality and iconic menu elements, encouraging fans to keep coming back in hopes of completing the full set.
Available for a limited time only, Jibbis represent another way Jack in the Box is blending food, fandom, and pop-culture-inspired collectibles into its anniversary celebration. For longtime fans and newcomers alike, they offer a tangible reminder of the brand’s playful spirit and its ability to stay culturally relevant decades after its founding.
Celebrating 75 Years the Jack Way: 2 Tacos for $0.75
No Jack in the Box celebration would be complete without tacos — the unexpected menu item that has become one of the brand’s most iconic offerings. As a burger chain famously known for serving tacos, Jack in the Box is kicking off its anniversary festivities with a deal that pays homage to this defining part of its identity.
On January 6, both new and existing Jack Pack members can score 2 Tacos for just $0.75, available exclusively through the Jack in the Box app for one day only. The limited-time offer not only celebrates 75 years of the brand’s history but also reinforces the value-driven approach that has kept fans coming back for generations.
The deal is designed to drive engagement with the Jack app while rewarding loyal customers who are already part of the Jack Pack. For fans, it’s a nostalgic nod to one of the most beloved items on the menu and a reminder that Jack in the Box continues to deliver bold value alongside bold flavors.
Interactive Fun With 75 Days of Trivia
To keep the anniversary momentum going beyond a single promotion, Jack in the Box is rolling out 75 Days of Trivia throughout the year. This interactive in-app experience will feature trivia questions tied to key moments in the brand’s history, iconic menu items, and memorable milestones that have shaped Jack in the Box over the past 75 years.
Fans who answer trivia questions correctly will unlock same-day offers, creating an engaging reason to check the app regularly, test their Jack in the Box knowledge, and earn exclusive rewards. The initiative blends nostalgia, gamification, and digital engagement — all core elements of the brand’s modern customer strategy.
More Surprises Still to Come
The return of the Chicken Supreme, the debut of Jibbis, and the launch of anniversary-exclusive deals are only the opening acts of Jack in the Box’s 75th anniversary celebration. Throughout 2026, fans can expect a steady stream of additional throwback menu items, limited-edition merchandise, exclusive collectibles, and Jack Pack-only offers that celebrate the brand’s past while looking boldly toward the future.
Nostalgic nods to Jack in the Box’s iconic advertising, menu innovations, and cultural moments will be paired with new surprises that reflect the brand’s ongoing commitment to creativity and differentiation. After 75 years, Jack in the Box is proving that it has no intention of slowing down — and that doing things differently is still at the core of everything it does.
From its humble beginnings in 1951 to its status today as a fast-food icon, Jack in the Box’s 75th anniversary is more than a celebration of longevity. It’s a celebration of originality, fan loyalty, and a brand that has spent decades unapologetically being itself — and inviting everyone along for the ride.
Source Link:https://www.businesswire.com/
