Chosen Foods, recognized as America’s leading avocado oil brand*, has applauded the Codex Alimentarius Commission for its recent decision to establish updated international standards for avocado oil. This landmark decision comes in response to growing evidence of widespread adulteration in the avocado oil industry. A groundbreaking 2020 study conducted by UC Davis tested 22 brands of avocado oil and found that only two, including Chosen Foods, were 100% pure.
The Codex Alimentarius Commission, established by the Food and Agriculture Organization of the United Nations (FAO) and the World Health Organization (WHO), is tasked with creating global food standards. Its primary goals are to protect consumer health and promote fair practices in international food trade. The Commission convened from November 25 to 30 in Geneva, Switzerland, for its 47th session, where this important decision was made.
Commitment to Purity and Advocacy for Transparency
Douglas MacFarlane, CEO of Chosen Foods, expressed excitement about this significant milestone for the avocado oil industry. “At Chosen Foods, we have always stood by purity and are thrilled by this milestone from the Codex Alimentarius Commission’s decision,” said MacFarlane. “We have made it our mission to advocate for consumers’ right to transparency when buying avocado oil, which is why we guarantee the purity and quality of all our products. It is exciting to see that our industry is finally getting the regulations and guidelines that have been needed for a long time.”
Chosen Foods has been a vocal advocate for stricter standards in the avocado oil industry. The brand actively collaborates with international governing bodies to shape and implement new regulations. These efforts have been instrumental in establishing a formal standard of identity for avocado oil and avocado oil-based products, including sprays. Such standards are critical for ensuring consumer confidence and promoting fair competition within the global market.
The Need for New Standards
The Codex Alimentarius Commission’s decision addresses the growing problem of avocado oil adulteration. Many products labeled as “avocado oil” have been found to contain lower-quality oils, additives, or contaminants. The lack of industry-wide standards has allowed these deceptive practices to proliferate, jeopardizing consumer trust and potentially compromising health.
The 2020 UC Davis study that exposed these practices served as a wake-up call for the industry. It revealed that many products marketed as avocado oil were mixed with cheaper oils or did not contain avocado oil at all. Chosen Foods’ inclusion as one of only two brands to meet the 100% purity standard highlighted its unwavering commitment to quality and transparency.
Chosen Foods’ Purity Promise
Since its founding, Chosen Foods has prioritized delivering 100% pure avocado oil to consumers. The brand rigorously tests every batch of oil to ensure it meets the highest standards of quality and safety. Additionally, it maintains a fully traceable supply chain, offering transparency from avocado grove to bottle. This dedication to purity and traceability has cemented Chosen Foods’ reputation as a leader in the avocado oil market.
Chosen Foods’ commitment to quality goes beyond compliance with existing standards. By proactively collaborating with global organizations like the Codex Alimentarius Commission, the brand has helped lay the groundwork for a more transparent and regulated industry. These new standards are expected to significantly reduce instances of fraud and adulteration in the avocado oil market.
Looking Ahead
As the avocado oil industry continues to grow, the establishment of clear international standards marks a pivotal moment. These guidelines will not only protect consumers but also promote fair trade practices and elevate the reputation of genuine avocado oil producers.
Chosen Foods is optimistic about the future of the industry under these new regulations. “This is a long-overdue step in the right direction,” said MacFarlane. “Consumers deserve to know that what they’re purchasing is exactly what it claims to be. We’re proud to have been at the forefront of this movement and look forward to seeing the positive impact these standards will have on the industry.”
By prioritizing purity and advocating for consumer transparency, Chosen Foods has set a high bar for the avocado oil industry. The Codex Alimentarius Commission’s decision not only validates these efforts but also paves the way for a more trustworthy and equitable global market for avocado oil.
Through collaboration, advocacy, and an unwavering commitment to quality, Chosen Foods continues to lead the charge in elevating standards for avocado oil, ensuring that consumers worldwide can enjoy the benefits of pure, high-quality products.
