When it comes to pairing iconic flavors, few combinations are as universally loved as coffee and doughnuts. And who better to remind us of this perfect match than global superstar Joe Jonas, a longtime fan of Krispy Kreme®? For Jonas, the pairing isn’t complicated—coffee and doughnuts simply belong together. And this year, he’s helping Krispy Kreme make National Coffee Day truly unforgettable.
“Don’t complicate it,” Jonas said when asked about the ultimate National Coffee Day treat. “It’s coffee AND doughnuts. One day isn’t enough!”
Krispy Kreme is taking that advice to heart. Starting this Saturday and continuing through National Coffee Day on Monday, Sept. 29, the brand is offering a sweet deal: an Original Glazed® dozen for just $1 with the purchase of any dozen at regular price. But that’s not all—on National Coffee Day itself, anyone visiting participating Krispy Kreme shops can enjoy a free medium hot or iced coffee along with a free doughnut of their choice, no purchase necessary. This is Krispy Kreme doing what it does best: celebrating the simple joy of coffee and doughnuts with fans across the country.
“I went and found the Krispy Kreme team and sat down with them, and I said, ‘I want to make National Coffee Day history,’” Jonas said. “And that’s exactly what this is.”
For Krispy Kreme, the collaboration with Jonas reflects a shared understanding of the magic of coffee and doughnuts. Alison Holder, Chief Brand and Product Officer at Krispy Kreme, said, “Joe loves Krispy Kreme, and we’re in harmony with him that coffee is so much better with a fresh Krispy Kreme doughnut—or even when sharing a dozen. This weekend, fans can enjoy a sweet $1 deal on an Original Glazed® dozen, and then celebrate Monday with a free coffee and doughnut on us and Joe.”
The celebrations begin this weekend with the Original Glazed® BOGO deal, running Saturday through Monday. The promotion is available both in-store and via drive-thru at participating locations, as well as for pickup or delivery through krispykreme.com or the Krispy Kreme mobile app using the promo code BOGO1, while supplies last. Then, on Monday, coffee and doughnut lovers can visit any participating Krispy Kreme shop to claim a free medium hot or iced coffee and a doughnut of their choice—no purchase required.
This isn’t just a typical promotion; it’s a chance for Krispy Kreme fans to celebrate the simple joys of life alongside one of the world’s biggest music stars. Social media enthusiasts are encouraged to share how they’re enjoying their free Cup of Joe and doughnut by using the hashtag #KrispyKreme and tagging @krispykreme. From Instagram photos of perfectly glazed doughnuts to TikTok videos capturing the first sip of coffee, fans across the country will be showing off how they’re celebrating National Coffee Day the Krispy Kreme way.
Krispy Kreme’s offerings are designed to appeal to both die-hard doughnut fans and casual coffee drinkers. The Original Glazed® dozen, known for its iconic light, fluffy texture and melt-in-your-mouth sweetness, has been a fan favorite for decades. Pair it with a freshly brewed medium coffee—hot or iced—and you have a combination that feels like a moment of pure indulgence. It’s easy to see why Joe Jonas, who has long been an admirer of the brand, would want to spotlight this combination on National Coffee Day.
Holder emphasized that the weekend and Monday promotions reflect Krispy Kreme’s dedication to connecting with its fans in fun and meaningful ways. “National Coffee Day is the perfect occasion to bring people together over two things we all love: coffee and doughnuts. By partnering with Joe Jonas, we’re able to create an unforgettable experience that celebrates both our brand and our fans.”
The timing couldn’t be better. As the fall season kicks off and people return to busy routines, there’s no better excuse to slow down for a moment and enjoy a sweet treat with a comforting cup of coffee. Krispy Kreme’s limited-time offers provide fans with the perfect reason to stop by, indulge, and share the experience with friends and family.
Moreover, the Krispy Kreme-Joe Jonas collaboration highlights a broader trend in brand partnerships: connecting with audiences in ways that feel authentic and exciting. Jonas, who is known for his music career as well as his work as a songwriter and actor, brings a sense of fun and celebrity allure to the promotion, while Krispy Kreme delivers the dependable taste and quality that fans know and love. Together, they’ve created a promotion that’s more than just a marketing effort—it’s a celebration of culture, taste, and simple pleasures.
Fans across the U.S. should take note: the free coffee and doughnut offer on Monday is available at participating shops both in-store and via drive-thru. Meanwhile, the Original Glazed® BOGO offer runs through Monday for in-shop, drive-thru, pickup, and delivery orders. With deals like these, there’s no excuse to miss out on National Coffee Day, and plenty of reasons to make it a weekend-long celebration.
Whether you’re a long-time Krispy Kreme devotee or a casual coffee and doughnut fan, this year’s National Coffee Day offers something special. The combination of a beloved celebrity, a fan-favorite treat, and free coffee makes for an experience that’s as sweet as it is memorable.
So, mark your calendars and set your alarms: Saturday kicks off the Original Glazed® BOGO deal, and Monday is the ultimate celebration with free coffee and doughnuts. Don’t forget to capture your National Coffee Day moments on social media, and be part of the nationwide celebration. After all, as Joe Jonas says, why limit yourself to just one day when you can enjoy coffee and doughnuts all weekend long?
For more details on Krispy Kreme’s National Coffee Day deals, including store participation and terms, visit krispykreme.com. And remember, whether you’re grabbing a dozen for yourself, sharing with friends, or enjoying a free coffee and doughnut, the message is simple: coffee and doughnuts belong together—and with Krispy Kreme and Joe Jonas, they’re celebrating that perfect pairing in style.
