Cognira, a leader in AI-driven enterprise promotion planning, has joined forces with Eversight by Instacart, a frontrunner in AI-powered pricing solutions. This collaboration aims to provide retailers with a comprehensive, integrated platform to manage and optimize promotions, markdowns, and pricing strategies.
In today’s fast-evolving retail landscape, where consumer expectations are constantly shifting, it’s crucial for retailers to make informed and consistent decisions across regular, promotional, and clearance pricing. Traditional approaches, often characterized by disjointed systems and sporadic communication, struggle to keep pace with the dynamic market. Retailers need to align their merchandising, marketing, and operational strategies to achieve cohesive results and foster sustainable growth.
To tackle these challenges, Cognira and Eversight are launching an integrated, AI-powered platform that empowers retailers to make data-driven decisions. This collaboration offers tools to effectively manage promotions, markdowns, and pricing, enabling retailers to optimize their strategies, enhance profit margins, and improve operational efficiency.
“We are thrilled to partner with Eversight,” said Dr. Hatem Sellami, Founder and CEO of Cognira. “This collaboration combines Cognira’s AI-driven end-to-end promotion management capabilities with Eversight’s innovative pricing solutions. Together, we are equipping retailers with a unified platform that enhances decision-making, ensures seamless system integration, and helps them maintain a competitive edge in the marketplace.”
The partnership aims to address critical industry challenges by assisting retailers in achieving:
- Aligned Strategies and Decisions: Implementing consistent methods across regular, promotional, and clearance pricing, ensuring that every decision aligns with the retailer’s broader business goals.
- Integrated Outcomes: Merging platforms to minimize friction across solutions and teams for both organizations’ joint partners.
- Data-Driven Insights: Utilizing advanced forecasting and data-driven recommendations to inform promotion and pricing management.
“We’re excited to collaborate with Cognira to empower retailers with a comprehensive solution that drives efficiency,” stated David Moran, Co-Founder of Eversight. “Retailers are seeking ways to modernize their promotional and pricing strategies, and together with Cognira, we’re providing a streamlined approach that reduces reliance on multiple systems.”
