CookUnity, a trailblazing platform that delivers 100% chef-made meals, has announced its acquisition of Cookin, a leading operating system designed to help chefs organize, market, and scale their businesses. This move underscores CookUnity’s commitment to transforming the food industry and fixing a system that often undervalues culinary talent. By acquiring Cookin, CookUnity takes a significant step toward giving chefs better access to resources and higher earning potential.
This acquisition marks CookUnity’s second major expansion in 2024, further cementing its position as the premier platform for culinary talent. Since its inception, CookUnity has experienced remarkable growth, bringing renowned chefs like James Beard Award winner Esther Choi and Iron Chef José Garcés into its community. Now, with the addition of Cookin’s network of 1,500 chefs operating across 40 U.S. states and 10 Canadian provinces, CookUnity is poised to empower more chefs to succeed while expanding its reach to new markets.
Expanding Opportunities for Chefs and Consumers
Cookin’s unique focus on professional home chefs and hyperlocal dining experiences complements CookUnity’s existing subscription-based model. This integration will allow chefs to diversify their offerings by adopting Cookin’s à la carte and limited-time “drop” models, which focus on small-batch, exclusive meals. Meanwhile, chefs already using Cookin’s platform can benefit from CookUnity’s extensive infrastructure, including its subscription services and innovative Ingredients Club. The Ingredients Club offers chefs access to advanced technology and wholesale pricing for ingredients, streamlining their operations and helping them focus on their culinary creations.
Both companies share a vision of creating new, direct-to-consumer channels that empower chefs and provide an additional source of income. By combining their strengths, CookUnity and Cookin are creating a dynamic ecosystem for culinary entrepreneurs. This ecosystem not only provides chefs with tools for managing their businesses but also introduces consumers to a diverse range of authentic, high-quality meals prepared by talented chefs.
In addition to enhancing the chef experience, CookUnity plans to expand its operations into Canada, marking its first foray into international markets. This expansion aligns with the brand’s mission to connect culinary creators with food enthusiasts on a global scale.
A Platform Built for Culinary Talent
CookUnity’s platform is designed to manage the logistics of food preparation, packaging, and delivery, enabling chefs to focus on their craft. By taking care of the operational challenges, CookUnity provides chefs with the freedom to innovate and grow their businesses. The integration of Cookin’s business management tools further strengthens this mission, offering chefs additional resources for marketing and direct-to-consumer sales.
“CookUnity has always been about empowering chefs and creating memorable dining experiences for customers,” said Mateo Marietti, Founder and CEO of CookUnity. “Acquiring Cookin accelerates our vision of building the world’s most comprehensive creator platform in the food industry. Together, we’re not just giving chefs more opportunities to earn but also shaping a chef-driven marketplace that celebrates creativity and quality.”
Morley Ivers, Co-Founder and CEO of Cookin, echoed these sentiments: “Joining forces with CookUnity is a transformative moment for Cookin and the culinary creators we support. Together, we’re elevating the food industry by providing chefs with tools and opportunities to thrive while connecting with consumers who value authenticity and craftsmanship in their meals.”
A Win-Win for Chefs and Diners
For consumers, the acquisition translates to more variety and convenience. By expanding the network of chefs, CookUnity and Cookin can deliver a broader range of meals that prioritize quality and creativity. This commitment to supporting culinary entrepreneurs ensures that diners can enjoy meals crafted with care and passion, moving beyond the impersonal nature of many traditional food delivery services.
By investing in chef-driven innovation, the partnership between CookUnity and Cookin is redefining how people experience food. The combined platforms are paving the way for a new era in the culinary industry—one that values chefs as creators, supports their growth, and enriches the dining experience for consumers.
The Future of Chef-Driven Food Platforms
This acquisition highlights CookUnity’s dedication to innovation and collaboration with culinary creators. By leveraging Cookin’s resources and expertise, CookUnity is well-positioned to reshape the future of food. The partnership provides a compelling model for empowering chefs, fostering creativity, and delivering exceptional dining experiences.
With plans to expand internationally and integrate new tools for culinary creators, CookUnity and Cookin are not just building a platform—they’re building a community. Together, they are redefining the relationship between chefs and consumers, ensuring that the future of food is one driven by passion, authenticity, and innovation.
