Corona Teams Up with MLB All-Stars to Introduce the New Beach Connect Series
Corona, the official Cerveza of Major League Baseball™, is bringing the spirit of the beach to America’s favorite pastime with the launch of the Corona Beach Connect Series, a limited-edition lifestyle jersey collection designed to merge baseball culture with the relaxed mindset of a perfect beach day.
As the baseball season reaches its summer peak, Corona is inviting fans to slow down, enjoy the moment and embrace the feeling of being present through a unique collection of custom jerseys co-created with six Major League Baseball™ All-Stars. The collection transforms personal beach memories from some of baseball’s biggest names into wearable designs that celebrate individuality, relaxation and the places that inspire them.
The Corona Beach Connect Series features six exclusive jerseys developed alongside Ronald Acuña Jr., Mookie Betts, Jazz Chisholm Jr., Pete Crow-Armstrong, Jeremy Peña and Cristopher Sánchez. Each player worked with Corona to create a design inspired by their own connection to the beach, reflecting childhood memories, cultural roots, favorite activities and personal moments of escape.
Fans will have the opportunity to experience the collection firsthand through the Corona Beach Connect Sweepstakes, which begins July 16 and runs through August 26 at CoronaUSA.com. Participants can enter for a chance to win one of the limited-edition jerseys. In addition, two grand prize winners will receive a trip for two to a Sponsor-specified game of the 2026 World Series™ presented by Capital One, including travel accommodations and game tickets.*
Bringing the “This Is Our Playa” Campaign to Baseball
The Corona Beach Connect Series expands the brand’s ongoing “This Is Our Playa” campaign by bringing its signature beach mindset into the heart of baseball culture. Rather than simply creating traditional fan merchandise, Corona designed a collection that represents the moments and places that help athletes disconnect, recharge and find their focus.
“The Corona Beach Connect Series brings our ‘This Is Our Playa’ campaign to life in a real way for baseball fans, bringing our signature beach mindset into baseball culture,” said Rob Nelson, vice president of marketing, Corona. “We worked with some of the most exciting players in Major League Baseball™ to transform their beach memories into custom apparel fans can proudly wear from the boardwalk to the bleachers. Each jersey is a physical reminder to stay present and enjoy the game.”
The collection highlights how the beach represents more than a destination. For each player, it reflects a personal feeling of comfort, inspiration and connection.
Six Players, Six Personal Beach Stories
Each jersey in the Corona Beach Connect Series tells a different story, with designs inspired by the players’ unique backgrounds and experiences.
Ronald Acuña Jr.’s jersey features a bright yellow design representing his connection to his home country and the beaches that have been part of his life since childhood. The design captures the warmth, energy and memories that bring him back to a place where he feels connected and relaxed.
Mookie Betts’ jersey incorporates a sky-blue color palette inspired by the activities and environments that help him recharge. The design includes palm trees, an ocean backdrop and a golf course, along with a bowling-inspired pin and strike patch representing another one of Betts’ passions outside baseball.
Jazz Chisholm Jr.’s jersey celebrates his island heritage through vibrant colors, textures and sounds. Featuring turquoise waters, pink sand, ocean breezes and music-inspired details, the jersey reflects his deep connection to island life. A conch shell patch serves as a tribute to his roots and personal history.
Pete Crow-Armstrong’s jersey draws inspiration from his peaceful nighttime beach experiences. The design captures moments spent near the water under the stars, including bonfires and quiet walks along the shoreline. A bonfire patch represents his personal philosophy, “Be Where Your Feet Are,” emphasizing mindfulness and staying grounded.
Jeremy Peña’s jersey celebrates his birthplace and cultural influences with palm trees, turquoise ocean tones and boats on the water. The jersey also features a domino patch and the phrase “Con Sangre,” highlighting the competitive spirit, traditions and connections he shares with friends and teammates.
Cristopher Sánchez’s jersey honors childhood beach memories with a design featuring red umbrellas inspired by the ones rented at his local beach. The familiar image represents relaxation, nostalgia and the environment that helped shape his appreciation for the coast.
“When I think about the beach, I think about home,” said Jazz Chisholm Jr. “Working with Corona gave me the chance to bring that beach mindset into baseball in a way that feels real to me, and I’m excited for fans to experience that through this design.”
Betts also shared how the collection represents the mental side of baseball and the importance of enjoying each moment.
“Baseball is as much a mental game as it is physical, so being present and making the most of the moment plays a large part in my success,” Betts said. “With these jerseys, Corona is bringing that beach mindset into baseball in a personal way, giving me another way to connect with the fans by showing them how I get into that zone.”
Beach Meets Ballpark During MLB™ Showcase
Corona will bring the Beach Connect Series into the spotlight during a special coast-to-coast baseball showcase featuring Mookie Betts and Jazz Chisholm Jr. on July 19. The matchup will serve as a live showcase for the jerseys, allowing fans to see how the collection blends the energy of baseball with the relaxed style of beachwear.
Viewers tuning in to NBC’s Sunday Night Baseball will see exclusive content featuring Betts and Chisholm Jr. wearing their custom designs, along with fan appearances showcasing the jerseys during the broadcast.
Fans Get the Chance to Own a Piece of the Collection
Beginning July 16, baseball fans can enter the Corona Beach Connect Sweepstakes at CoronaUSA.com for an opportunity to win their preferred limited-edition jersey from the collection. Each jersey represents a different player’s personal beach connection, giving fans a unique way to celebrate their favorite athletes.
Along with jersey prizes, two grand prize winners will receive an unforgettable baseball experience: a trip for two to a Sponsor-specified 2026 World Series™ presented by Capital One game. The prize package includes airfare, hotel accommodations, game tickets and additional experiences.*
The Corona Beach Connect Series represents another milestone in the brand’s partnership with Major League Baseball™ and reinforces Corona’s mission to encourage fans to appreciate life’s best moments. By combining baseball’s excitement with the calm and enjoyment of the beach, Corona continues to create experiences that remind fans to relax, connect and savor every inning.
For updates on Corona’s MLB™ activations and the latest brand initiatives, fans can follow @CoronaUSA on Instagram, TikTok and Facebook.
*NO PURCHASE NECESSARY. Open only to legal residents of the 50 U.S. and D.C., 21 or older. Starts 10:00 AM ET on 7/16/26 and ends 11:59 PM ET on 8/26/26. Sponsored by Crown Imports LLC. No alcohol awarded with prizes. Void where prohibited. See Official Rules at CoronaUSA.com. The Sweepstakes is not sponsored, administered, executed or produced by any MLB Entity. Major League Baseball trademarks and copyrights are used with permission of Major League Baseball. Visit MLB.com.
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