Cream & Onion Flavor Utz Expands Mixed Minis Pretzel Line with New Twist
Utz®, a leading name in the U.S. salty snack industry, has expanded its popular Mixed Minis® Pretzel line with the introduction of a brand-new Sour Cream & Onion flavor. This latest addition builds on the success of the company’s top-selling flavored potato chip, delivering the same bold, tangy taste in a new, crunchy format. By incorporating the beloved flavors of sour cream and onion into bite-sized pretzels, Utz continues to innovate and delight snack lovers with exciting new options.
The new Sour Cream & Onion Mixed Minis are now available in convenient 12-ounce packages. They feature a savory blend of zesty onion and creamy sour Cream & Onion Flavor, perfectly complementing the crisp texture of Utz pretzels. This mouthwatering combination creates a balanced snack experience, delivering both tangy and savory notes in every bite. The Mixed Minis Pretzel line first launched in February 2024, introducing consumers to a fun and unique twist on traditional pretzels. The product line offers three distinct, bite-sized shapes: Twists, Rings, and Waffles, adding variety and playfulness to every bag.
Sour Cream & Onion is the latest flavor to join the growing Mixed Minis Pretzel family, which already includes two other popular flavors:
- Garlic Butter: A deliciously seasoned pretzel covered with a rich and savory blend of garlic and butter, offering a comforting, melt-in-your-mouth taste experience.
- Mike’s Hot Honey®: A tantalizing combination of sweet heat, featuring the signature flavor of Mike’s Hot Honey paired with the satisfying crunch of Utz pretzels.
The decision to introduce Sour Cream & Onion to the Mixed Minis line was driven by the popularity of Utz’s flavored potato chips and the growing demand for bold, innovative snack options. According to Stacey Schultz, senior vice president of marketing at Utz Quality Foods, LLC, a subsidiary of Utz Brands, Inc., the expansion aligns with the brand’s commitment to bringing exciting flavors to its customers.
“At Utz, we are always looking for ways to bring bold flavors to snack lovers,” said Schultz. “By incorporating one of our most beloved potato chip flavors into our Mixed Minis Pretzel line, we’re giving fans a whole new way to enjoy that irresistible taste and crunch they love.”
This new launch is part of Utz’s broader strategy to innovate within the salty snack category by combining familiar flavors with new formats. By leveraging its expertise in creating high-quality snacks, Utz continues to introduce unique products that cater to evolving consumer preferences. Cream & Onion Flavor The company has a long-standing reputation for crafting delicious, flavorful snacks using treasured family recipes and a meticulous baking process to ensure consistent quality and taste.
Expanding the Pretzel Lineup Beyond Flavors
In addition to introducing the Sour Cream & Onion Mixed Minis, Utz has also expanded its pretzel offerings with a new packaging size. The company recently launched Mini Twists Pretzels in a 16-ounce package, further enhancing its selection of bite-sized snacks. Cream & Onion Flavor These classic Mini Twists maintain the signature crunch and flavor that Utz pretzels are known for, making them a versatile option for snacking straight from the bag or pairing with dips for added variety.
The expansion of the Mixed Minis and Mini Twists lines reflects the company’s ongoing dedication to providing snack enthusiasts with high-quality, flavorful options. Cream & Onion Flavor Whether consumers are looking for a classic pretzel experience or a bold new twist on familiar flavors, Utz continues to deliver on its promise of great-tasting snacks.
The Growing Popularity of Flavored Pretzels
Flavored pretzels have been gaining popularity as consumers seek snack options that go beyond traditional salted varieties. Cream & Onion Flavor The rise of unique and bold flavors in the snack industry has prompted brands like Utz to experiment with new seasoning blends and combinations. The success of flavors like Garlic Butter and Mike’s Hot Honey in the Mixed Minis Pretzel line highlights the demand for creative, flavor-packed snacks.
Sour Cream & Onion is a natural fit for the line, given its longstanding popularity in the potato chip category. By bringing this familiar and beloved flavor to pretzels, Utz offers a fresh take on a classic favorite. The combination of creamy, tangy sour cream and sharp, zesty onion pairs seamlessly with the crunchy, baked texture of pretzels, creating a snack that is both satisfying and full of flavor.
Where to Find Utz Products
Utz snacks, including the new Sour Cream & Onion Mixed Minis Pretzels, are widely available both online and in stores. Consumers can purchase them directly from the company’s website, utzsnacks.com, as well as at major retailers nationwide. The availability of Utz products in grocery stores, convenience stores, and online platforms ensures that snack lovers can easily find and enjoy their favorite pretzels whenever they crave them.
Looking Ahead: Utz’s Commitment to Snack Innovation
As Utz continues to grow and expand its product offerings, the company remains committed to innovation and quality. The launch of the Sour Cream & Onion Mixed Minis Pretzels is just one example of how the brand is responding to consumer preferences and introducing exciting new flavors to its lineup. By continuously evolving and experimenting with different ingredients, Utz aims to keep its products fresh and appealing to a broad audience.
With a legacy of crafting delicious snacks for generations, Utz maintains a strong presence in the snack food industry. The company’s ability to blend tradition with modern flavor trends has solidified its reputation as a go-to brand for high-quality, flavorful snacks. As consumer tastes evolve, Utz is well-positioned to continue leading the way in snack innovation, bringing bold, crave-worthy flavors to pretzel lovers everywhere.
