Dairy Delights Treat Yourself This Holiday Season with Promised Land Dairy’s Old-Fashioned Eggnog
The holiday season arrives each year wrapped in nostalgia, warmth, and plenty of joyful expectations. It is a time built around generosity—giving gifts, sharing meals, hosting loved ones, and decorating every corner of the home with festive sparkle. While these traditions bring people together, they also bring an endless list of responsibilities: planning, wrapping, cooking, cleaning, hosting, organizing, traveling, and more. With so many moving parts, the holidays often turn into a marathon rather than a moment to savor. That’s why, this year, Promised Land® Dairy is encouraging something a little different—something delightfully self-indulgent. The maker of rich, creamy premium milks invites you to embrace a moment of well-deserved “me time” by treating yourself to its cherished seasonal classic: Old-Fashioned Eggnog.
For many families, eggnog is more than just a beverage—it’s a holiday ritual. The aroma of nutmeg, the velvety texture, and the nostalgic taste instantly transport people back to cozy winter nights spent with family and friends. Promised Land® Dairy’s Old-Fashioned Eggnog embodies all that cherished tradition while elevating it with the brand’s signature richness. Made in a limited batch just for the holiday season, this festive staple returns with the same smooth, decadent flavor fans eagerly await year after year.
Packaged in a convenient 32-ounce size, Promised Land® Old-Fashioned Eggnog makes it easy to indulge without having to share—unless you want to. In fact, the brand is leaning into the playful side of holiday indulgence, encouraging fans to put themselves on the “naughty” list this season and claim the treat entirely for themselves. After all, the hardworking holiday host deserves a little something extra too.
Flavia Panza, chief marketing officer for LALA U.S., which owns Promised Land® Dairy, emphasized the brand’s excitement in bringing this beloved seasonal offering back once more. “Promised Land® Dairy takes pride in offering rich, creamy and indulgent flavored milks year-round with our absolutely delicious Midnight Chocolate and Very Berry Strawberry milks, but there is no denying that Old-Fashioned Eggnog is a fan favorite,” she said. “We’re thrilled to bring it back for another holiday season. When the holiday hustle takes over, Old-Fashioned Eggnog invites you to take a break and savor the season.”
The return of Promised Land® Dairy’s Old-Fashioned Eggnog is not just about flavor—it’s also about fun, community, and a little holiday mischief. For shoppers in Texas, the brand is taking its festive spirit directly to the people with a special holiday activation. This December, visitors to Houston’s vibrant Rice Village shopping district will be able to step into the whimsical world of Promised Land® Dairy at the seasonal Ice Village event. From December 12–14, the dairy brand will host an interactive, playful experience designed to spotlight the joy of indulging in holiday traditions.
As guests wander through Ice Village, they’ll be greeted by bow-tie–clad servers carrying trays of Promised Land® Dairy’s signature Old-Fashioned Eggnog. These brand ambassadors will offer complimentary samples, giving attendees a first sip of the creamy, festive treat. But the fun doesn’t stop there. Visitors will also be invited to join the “naughty” list by accepting a free product coupon—perfect for snagging a carton of eggnog for themselves. Those who want to embrace the holiday spirit can choose to be “nice” instead by passing the coupon on to someone else. And the more people who end up on the “nice” list, the bigger the prizes the community unlocks together.
The playful experience culminates in an Instagram-worthy moment. Whether someone chooses to be naughty or nice, they’ll get to pull a golden lever that adds their name to the official list of holiday do-gooders—or mischievous indulgers. This whimsical, photo-ready interactive display brings a charming touch of spectacle to the celebration and gives everyone a fun keepsake to remember the experience.
Of course, Promised Land® Dairy knows that not everyone can make the trip to Houston. To ensure that fans across the country can join in the festivities, the brand is extending its naughty-and-nice celebration to social media with a season-long online giveaway. Holiday enthusiasts from coast to coast can declare their allegiance to the “naughty” or “nice” list through their own social posts, giving them a chance to win various holiday-themed prizes.
But there’s a twist—because what’s the holiday season without a little playful rivalry? Those who put themselves on the “naughty” list will be rewarded with one contest entry. However, fans who choose to embrace their inner “nice” side will have the chance to multiply the holiday cheer by giving three contest entries to the friends or family members they tag. It’s a digital holiday game that doubles as an opportunity to share the eggnog love with others.
As for prizes, Promised Land® Dairy is making sure that both naughty and nice holiday fans have something worth cheering for. The giveaway features an assortment of seasonal goodies, including free product coupons, Santa hats, and custom-designed glassware perfect for sipping eggnog in style. For bigger rewards, participants also have the chance to win high-end items like YETI coolers and mini-fridges—ideal for keeping dairy treats chilled and ready to enjoy. With such a variety of prizes, the campaign ensures that every level of fan engagement feels festive, fun, and rewarding.
Beyond the giveaways and special events, the heart of Promised Land® Dairy’s message this holiday season remains simple: the holidays are a time of love and celebration, but they’re also a time when people often forget to care for themselves. Between the constant to-do lists and endless holiday obligations, taking a quiet moment to enjoy something delicious can feel like a luxury. Promised Land® Dairy hopes its Old-Fashioned Eggnog becomes the treat that helps people slow down, take a breath, and reconnect with the joy of the season. Whether enjoyed on its own, mixed into a festive cocktail, added to a favorite dessert recipe, or sipped slowly beside a glowing tree, the creamy richness of Old-Fashioned Eggnog is meant to be savored.
As the holiday season unfolds, Promised Land® Dairy is giving fans more than just a beverage—it’s offering a moment of calm amid the chaos, wrapped in nostalgic flavor and a playful spirit. So as you work your way through decorating, cooking, wrapping, hosting, and all the other holiday “-ings,” remember to save a little time—and a little indulgence—for yourself. After all, the holidays only come once a year, and treating yourself to a bit of seasonal magic is part of what makes them truly special.
Source Link:https://www.businesswire.com/
