Dairy Queen Launches Football Season with $6.99 Chicken Strip Basket Deal and New MVP Dips
Football season is officially back, and American Dairy Queen Corporation (ADQ) is celebrating the return of game-day excitement with a limited-time food offer designed to give fans more flavor and value. The iconic quick-service restaurant and treats brand is introducing a $6.99 Chicken Strip Basket deal alongside its NEW! MVP Dip Lineup, giving customers several bold dipping options to pair with one of DQ’s popular savory menu items.
The promotion arrives as football fans across the country prepare for a new season filled with rivalries, traditions, watch parties and game-day gatherings. With its latest offering, DQ is positioning its Chicken Strip Basket as a convenient choice for fans looking for a satisfying meal while adding a new element of customization through its lineup of dipping sauces.
For a limited time, participating DQ restaurants are offering the four-piece Chicken Strip Basket for just $6.99. Customers can choose between Original Chicken Strips or FlameThrower Chicken Strips, both made with 100% white meat chicken. Each basket is accompanied by golden hot fries, a refreshing drink and a choice from the brand’s NEW! MVP Dip Lineup.
The combination is designed to provide a complete meal at a value-oriented price, making it particularly suited to football season occasions. Whether customers are grabbing food before a game, ordering for a casual gathering or simply enjoying a meal while watching football at home, the promotion gives fans another way to incorporate DQ into their game-day traditions.
New MVP Dip Lineup Adds More Flavor
One of the key additions to the promotion is the NEW! MVP Dip Lineup, which gives customers three sauce options to complement their Chicken Strip Basket.
The first option is the NEW! Strip Dip, a creamy and tangy sauce featuring a noticeable black pepper kick. Developed specifically to pair with chicken, the dip is intended to add a savory and peppery element to every bite.
For customers who prefer more intense heat, the NEW! Ghost Pepper Dip offers a bolder option. The sauce combines smoky pepper flavor with fiery heat, providing an alternative for fans looking to turn up the intensity of their meal.
The third option is DQ’s classic House-made Hidden Valley® Ranch. The ranch is made on-site at every participating DQ restaurant, every day, giving customers a familiar dipping choice alongside the two newer sauces.
Together, the three options create a small but diverse sauce lineup, allowing customers to choose a flavor profile that matches their preferences. The introduction of the Strip Dip and Ghost Pepper Dip also gives DQ an opportunity to build additional excitement around its Chicken Strip Basket during one of the biggest sports seasons of the year.
DQ Brings College Mascots Into the Campaign
To promote the new deal and MVP Dip Lineup, DQ is also turning to the personalities and traditions of college football. The brand has teamed up with mascots representing the University of Oregon, Illinois State University and the University of Kansas for a playful social media campaign.
The campaign puts The Duck, Reggie Redbird and Big Jay in the spotlight as they react to the enthusiasm surrounding DQ’s Chicken Strip Basket and new dipping sauces. The creative approach is intended to combine the energy of college football with the fun and recognizable personalities associated with university mascots.
The first video in the campaign is already live on DQ’s social channels, with additional playful content built around the mascots and the new food offerings. Through humor and friendly competition, the campaign plays on the idea that the new sauces and limited-time deal could become a game-day favorite strong enough to “ruffle a few feathers.”
The campaign reflects DQ’s broader effort to connect its food promotions with cultural moments that bring customers together. Football season provides a natural platform for the brand to engage with fans who enjoy gathering with friends and family around games.
Becky Felling, Vice President of Marketing at American Dairy Queen Corporation, said football is characterized by passionate fans, rivalries and traditions that help make each season memorable. She explained that DQ wanted to add to that energy by combining new flavors with returning favorites and a value-focused offer.
According to Felling, the $6.99 Chicken Strip Basket and MVP Dip Lineup are intended to give customers additional ways to enjoy DQ during the football season while also creating opportunities for fans to have fun with the brand’s social campaign.
College Football Energy Drives Social Content
The partnership with college mascots is an important part of the campaign because mascots often serve as recognizable symbols of school spirit and game-day entertainment. DQ is using those personalities to create a lighter and more humorous connection between football culture and its latest menu promotion.
Kelly Schukart, Vice President and General Manager at Oregon Sports Properties, highlighted The Duck’s recognizable role in college sports. She described the mascot as a personality associated with infectious energy, humor and a distinctive presence during game-day experiences.
The partnership with DQ provides an opportunity to bring those characteristics into a food-focused campaign while giving fans another reason to celebrate the start of football season. Rather than relying solely on traditional advertising, the campaign uses recognizable college sports personalities to create social content designed to entertain fans while showcasing the new sauces and Chicken Strip Basket deal.
The strategy also allows DQ to connect with audiences who follow college football beyond the games themselves. Social media has become an important part of modern sports fandom, with fans regularly engaging with team personalities, mascots, rivalries and game-day content online.
A Game-Day Meal at a Limited-Time Price
At the center of the promotion remains the $6.99 Chicken Strip Basket. The meal includes four chicken strips, fries, a drink and a choice of dipping sauce. Customers can select either the Original or FlameThrower Chicken Strips, depending on their preferred flavor profile.
The limited-time offer gives DQ customers a lower-priced opportunity to enjoy a full meal while the brand introduces its new sauces. For football fans, the combination is positioned as an easy option for game-day meals, whether enjoyed individually or as part of a larger gathering.
Availability is limited to participating DQ restaurants, so customers are encouraged to check with their local restaurant before ordering. The promotion can be accessed through DQ’s website or the DQ App, where fans can locate participating restaurants.
As football season gets underway, DQ is combining food, value and college sports culture to create a campaign that aims to capture the enthusiasm surrounding the return of the sport. With Original and FlameThrower Chicken Strips, three dipping choices and a $6.99 limited-time price, the Chicken Strip Basket promotion gives fans several ways to build their preferred game-day meal.
Customers interested in trying the offer can visit DQ.com or use the DQ App to find a participating restaurant near them. Fans can also follow DQ’s social channels to view the latest campaign content featuring The Duck, Reggie Redbird and Big Jay as the football season gets into full swing.
Source Link:https://www.businesswire.com/
