Potandon Produce, one of North America’s largest providers of fresh potatoes and a global leader in the development of innovative products within the world’s top three food crops, has announced a significant leadership transition. Mel Davenport, who has served as the company’s Chief Executive Officer for over three decades, is retiring after a remarkable career that included the launch of iconic products like Klondike Gold™ potatoes and CarbSmart™. Succeeding him as CEO is David Lawrence, former CEO of Fresh Direct, who assumes the role effective immediately.
Davenport’s leadership over the past nearly 30 years has been instrumental in driving Potandon’s growth and innovation in the fresh produce industry. Under his guidance, the company not only solidified its position in the market but also expanded its Green Giant Fresh product line, introduced a wide range of new offerings, and fostered a company culture deeply rooted in excellence and sustainability. Davenport’s tenure is characterized by a steadfast commitment to meeting consumer needs while maintaining the highest standards of quality and environmental stewardship.
“Mel’s well-deserved retirement marks the culmination of an extraordinary career,” said Jeff Sholl, founder and Managing Member of Potandon. “As a key member of Potandon’s senior management team since its inception, Mel has been a cornerstone of our business. His leadership has been pivotal in shaping the company’s success and its reputation as a trusted leader in the fresh produce market. As we celebrate Mel’s contributions, we are equally excited about the future under David Lawrence’s leadership. His vision and expertise will undoubtedly guide Potandon toward continued growth and success.”
David Lawrence brings a wealth of experience and a proven track record of leadership in the fresh food and logistics industries to his new role. During his time at Fresh Direct, Lawrence led transformative initiatives that enhanced customer experience, optimized operations, and drove substantial business growth. His deep understanding of consumer needs and a strong commitment to innovation make him an ideal leader to guide Potandon into its next chapter. Lawrence’s career also includes leadership roles as President of Taylor Farms Northwest, LLC, CEO of National Pecan, LLC, and President of C.M. Holtzinger Fruit Company. His expertise in driving operational excellence and fostering innovation will be invaluable as he leads Potandon into a new era.
“I am honored to join Potandon Produce and to build upon the strong foundation established by Mel and the team,” said Lawrence. “In a time when consumers are increasingly focused on functional foods, health, and nutrition, I am proud to lead a company that understands these evolving needs. Potandon’s commitment to delivering nutritious, high-quality produce aligns perfectly with my vision for the future. I am excited to work with this talented team to drive growth and innovation while meeting the needs of today’s consumers.”
Potandon Produce stands out as a leader in the ag-tech and food-tech sectors, with a product line that includes Minute Mashers™, ONE STEP… DONE!™, and an extensive array of classic and specialty potato varieties such as russet, yellow, red, and white potatoes. The company is also a leading provider of fresh onions. Potandon’s unique vertical integration and state-of-the-art variety development program have enabled it to create innovative offerings like HeartHealthy™ and Tiger™ potatoes. This forward-looking approach is underpinned by extensive consumer research, allowing the company to anticipate and meet the needs of future shoppers with products tailored to their preferences.
Davenport’s retirement marks the end of an era, but his legacy will undoubtedly endure through the company’s continued commitment to innovation and excellence. Under his leadership, Potandon has not only achieved significant milestones but has also laid the groundwork for future success. With David Lawrence at the helm, the company is well-positioned to build on this legacy and to further its mission of delivering fresh, nutritious, and high-quality produce to consumers across North America and beyond.
As the fresh produce industry evolves, Potandon Produce remains at the forefront of meeting consumer demands through its dedication to sustainability, innovation, and quality. The leadership transition from Mel Davenport to David Lawrence represents a seamless shift that promises to bring new opportunities and continued success for one of the industry’s most respected companies. With Lawrence’s vision and expertise, Potandon is poised to strengthen its market position and to lead the way in shaping the future of fresh produce.
