Dickey’s Celebrates National Brisket Day with Limited-Time $5 Brisket Deal
Barbecue lovers across the United States have a delicious reason to celebrate this week as Dickey’s Barbecue Pit rolls out a special limited-time promotion in honor of National Brisket Day. On Thursday, May 28, the iconic Texas barbecue chain is inviting guests to enjoy one of its most beloved menu items—the Brisket Burnt Ends Sandwich—for just $5, marking a flavorful celebration of the brand’s 85th anniversary.
The limited-time offer will be available from open to close at participating Dickey’s locations nationwide and will continue through Sunday, May 31, giving fans multiple days to take advantage of the smoky savings. Whether dining in, ordering online, or using the Dickey’s mobile app, customers can enjoy the discounted sandwich while supplies last.
The promotion spotlights one of the most celebrated cuts in Texas barbecue culture: brisket. For Dickey’s, brisket has long been more than just a menu item—it is a symbol of the company’s culinary heritage and commitment to authentic pit-smoked barbecue traditions.
Founded in 1941, Dickey’s has spent more than eight decades perfecting the art of slow-smoked meats, and the company is using National Brisket Day as an opportunity to thank loyal customers while honoring the signature protein that helped build its reputation.
At the center of the celebration is the Brisket Burnt Ends Sandwich, a fan-favorite menu item that showcases the rich flavors and craftsmanship behind traditional Texas-style barbecue. The sandwich features chopped burnt ends—tender, caramelized pieces cut from the point of the brisket—coated in Dickey’s signature barbecue sauce and served on a buttery toasted brioche bun.
The result is a savory, smoky, and indulgent sandwich designed to satisfy both longtime barbecue fans and newcomers looking to experience authentic Texas flavors.
Burnt ends are often considered one of the most prized parts of a brisket. Taken from the fattier point cut, they develop a deeply flavorful bark during the smoking process and become exceptionally tender after hours in the pit. At Dickey’s, each brisket is smoked on-site over hickory wood, allowing the meat to absorb a distinctive smoky flavor while slowly developing the bark and tenderness that define premium barbecue.
This dedication to traditional pit-smoking methods has remained a cornerstone of the brand’s identity for generations.
To make the National Brisket Day experience even more memorable, Dickey’s is also offering guests the option to upgrade their sandwich into a combo meal for $8.50. The combo includes a side and the brand’s collectible Big Yellow Cup, a recognizable staple for loyal Dickey’s customers.
The offer is designed to provide guests with both value and a full barbecue meal experience while celebrating one of America’s favorite smoked meats.
Laura Rea Dickey, Chief Executive Officer of Dickey’s Barbecue Restaurants, Inc., said the promotion reflects the company’s long-standing passion for brisket and its gratitude toward customers who have supported the family-owned brand for decades.
“For 85 years, our family has been smoking brisket low and slow the Texas way, and this sandwich brings that tradition to life in every bite,” said Dickey. “From the smoky bark to the tender, caramelized burnt ends, this is barbecue done right.”
She added that the special offer serves as a thank-you to generations of customers who have made Dickey’s part of their family dining traditions.
“This deal is our way of saying thank you to the guests who have made Dickey’s part of their family traditions for generations,” she said. “Great brisket, great value, and plenty of pit-smoked flavor is how we are celebrating National Brisket Day.”
The timing of the campaign also aligns with a growing consumer appreciation for authentic barbecue and comfort food experiences. As diners increasingly seek handcrafted meals made with traditional cooking techniques, Dickey’s is leaning into its heritage by spotlighting the methods and flavors that have defined the brand since its founding.
National Brisket Day has become a major occasion for barbecue restaurants across the country, but for Dickey’s, the celebration carries special significance. Brisket remains one of the company’s top-selling proteins and one of the strongest symbols of its “Legit. Texas. Barbecue.™” identity.
The limited-time promotion is expected to attract significant attention from barbecue enthusiasts, bargain hunters, and longtime Dickey’s fans alike. With the sandwich available for just $5, the event offers one of the chain’s most aggressive promotional values of the year.
Customers interested in participating should note that the offer is limited to one redemption per transaction and cannot be combined with other discounts, coupons, or promotional offers.
Because the promotion is available only while supplies last, Dickey’s is encouraging guests to arrive early or order ahead through its digital platforms to secure the deal.
The company has increasingly expanded its digital ordering capabilities in recent years, making it easier for customers to access menu promotions through its website and app while supporting takeout and delivery convenience.
As Dickey’s marks 85 years in business, the National Brisket Day celebration serves as both a tribute to its roots and a reminder of the enduring popularity of Texas barbecue.
For barbecue fans, it is also a chance to enjoy one of the chain’s signature creations at a price that may be hard to beat.
From smoky burnt ends to buttery brioche and bold Texas flavor, Dickey’s is making sure this year’s National Brisket Day is packed with plenty of smoke, flavor, and savings.
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