Dimassi’s Mediterranean Buffet Expands 24-Location Footprint with Square-Powered Technology
Square has announced an expanded partnership with Dimassi’s Mediterranean Buffet, one of the largest Mediterranean buffet restaurant concepts in the United States, as the family-owned chain accelerates its long-term expansion plans. The enhanced collaboration comes as Dimassi’s continues to grow its footprint across Texas and California while preparing to launch additional locations in 2026.
The restaurant chain, which has relied on Square’s technology platform since 2018, is broadening its use of the company’s integrated business solutions by adding advanced marketing and food-and-beverage management capabilities. The move is designed to support operational efficiency, improve customer engagement, and provide a scalable technology infrastructure as the company enters its next phase of growth.
Expanding a Successful Restaurant Brand
Founded in Houston, Texas, in 1992, Dimassi’s Mediterranean Buffet has built its reputation on offering authentic Mediterranean cuisine through an all-you-can-eat buffet concept that emphasizes freshness, quality, and hospitality. Over the past three decades, the privately owned company has steadily expanded while remaining committed to its founding principles of delivering flavorful meals in a welcoming environment.
Today, the restaurant chain operates 24 locations across Texas and California, serving thousands of guests each week. The company has confirmed plans to open three additional restaurants in 2026, with further expansion anticipated in the years ahead.
The continued growth reflects increasing consumer demand for Mediterranean cuisine, which has gained popularity in the United States due to its emphasis on fresh vegetables, lean proteins, healthy grains, and diverse flavor profiles.
Each Dimassi’s location offers an extensive buffet featuring more than 70 freshly prepared dishes every day. Customers can choose from a wide selection of traditional Mediterranean favorites, including grilled kabobs, falafel, hummus, tabbouleh, rice dishes, salads, roasted vegetables, and freshly baked breads.
The menu is also designed to accommodate a broad range of dietary preferences, offering numerous halal, vegetarian, vegan, and gluten-free options, making the restaurants accessible to diverse communities and customer groups.
A Technology Partnership That Began in 2018
Dimassi’s relationship with Square began unexpectedly in 2018 when company President and CEO Sam Khader noticed a Square Register being used at another Houston restaurant.
Impressed by its modern design and intuitive interface, Khader contacted Square to learn more about the platform. What initially started as an interest in point-of-sale hardware quickly evolved into a broader technology partnership that now supports virtually every aspect of the company’s restaurant operations.
Since implementing Square across its locations, Dimassi’s has standardized its payment processing and front-of-house operations, helping create a consistent customer experience regardless of which restaurant guests visit.
The technology platform has also simplified daily operations for restaurant employees while providing management with improved visibility into business performance across multiple locations.
According to Khader, the relationship has evolved well beyond technology implementation, becoming an important component of the company’s long-term growth strategy.
He explained that while the original attraction was Square’s hardware, the company ultimately gained significant value from the consistency, operational efficiency, and ongoing support provided through the partnership.
Khader noted that having a trusted technology partner has become increasingly important as the restaurant chain expands into new markets and manages a growing network of locations.
Supporting Growth with Additional Square Solutions
As part of the expanded agreement, Dimassi’s will add several new Square products to the technology stack it already uses across its restaurants.
The company currently operates Square Register and Square Handheld devices to manage front-of-house transactions, allowing employees to process payments quickly while improving customer service.
In addition, Dimassi’s uses Square Gift Cards and Square Loyalty, helping encourage repeat business while providing guests with convenient purchasing options.
The newest phase of the partnership introduces Square Marketing, enabling the restaurant chain to strengthen customer communication through targeted promotions, email campaigns, and personalized marketing initiatives.
The company is also expanding its adoption of Square’s food-and-beverage-specific operational tools, which are designed to improve restaurant management, streamline workflows, and enhance overall operational efficiency.
These additional capabilities are expected to play an important role as Dimassi’s opens new restaurants throughout 2026 and continues growing beyond its existing markets.
Integrated Restaurant Technology
Beyond payment processing and point-of-sale systems, Dimassi’s benefits from Square’s extensive network of third-party integrations that connect multiple aspects of restaurant operations into a unified platform.
The restaurant chain currently integrates Square with several leading delivery and online ordering providers, including DoorDash, Uber Eats, Grubhub, and Olo. These integrations allow customers to place orders through their preferred platforms while helping restaurant staff manage incoming orders more efficiently.
For financial management, the company also connects its operations with QuickBooks Online, allowing accounting processes to be streamlined and financial data to remain synchronized across locations.
By bringing together payment processing, ordering, customer engagement, accounting, and operational reporting within a connected ecosystem, Dimassi’s gains a centralized view of business performance across its expanding multi-state operation.
This integrated approach enables company leadership to monitor sales trends, customer activity, and operational metrics more effectively while supporting data-driven decision-making as the business continues to grow.
Improving Operational Consistency
One of the major advantages Dimassi’s has experienced through its partnership with Square is the ability to maintain consistency across every restaurant location.
As restaurant groups expand, maintaining standardized operations becomes increasingly complex. Differences in employee training, transaction processing, customer service, and reporting can create inefficiencies that affect both profitability and guest satisfaction.
By using a unified technology platform across all locations, Dimassi’s has been able to establish standardized operating procedures while simplifying training for new employees.
Restaurant staff benefit from intuitive systems that reduce complexity during busy service periods, while management gains consistent reporting and operational visibility regardless of location.
This level of standardization becomes especially valuable as the company continues opening new restaurants and enters additional markets.
Square Highlights Restaurant Industry Growth
Square views Dimassi’s as an example of how established restaurant brands continue investing in technology to support long-term expansion.
According to James Schonzeit, Head of Food & Beverage at Square, Dimassi’s has spent more than thirty years building a trusted restaurant brand centered on quality, consistency, and community relationships.
He noted that although the company has already grown into a successful multi-location operation, its leadership continues pursuing new opportunities for expansion while investing in technologies that support scalable growth.
Schonzeit emphasized that Square aims to provide the operational foundation restaurant operators need as they expand their businesses, helping them manage increasing complexity without sacrificing customer experience.
He added that Square is proud to continue supporting Dimassi’s as it deepens its use of the platform and prepares for future restaurant openings.
Positioned for Continued Expansion
The expanded partnership illustrates how restaurant operators are increasingly relying on integrated technology platforms to support growth beyond basic payment processing.
Modern restaurant management now requires seamless coordination between point-of-sale systems, digital ordering, customer engagement, accounting, loyalty programs, and operational analytics. As businesses scale across multiple locations, connected technology ecosystems become essential for maintaining efficiency and delivering consistent guest experiences.
For Dimassi’s Mediterranean Buffet, expanding its use of Square represents an investment in the infrastructure needed to support continued growth while preserving the quality and hospitality that have defined the brand since its founding in 1992.
With 24 restaurants already in operation, three additional openings planned for 2026, and further expansion on the horizon, the company is positioning itself to strengthen its presence in the growing U.S. Mediterranean dining market while leveraging technology to enhance both operational performance and customer engagement.
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