SharkNinja, Inc. (NYSE: SN), a leading global product design and technology company, has officially entered the viral beverage space with the release of four all-new Ninja Thirsti® Dirty Soda Packs. These exciting new flavors are the result of a dynamic collaboration with popular content creators from the influential MomTok community—specifically, Jen Affleck and Demi Engemann—who helped catapult the “dirty soda” trend into the national spotlight.
The Dirty Soda Packs are tailor-made for use with the Ninja Thirsti® Drink System, a countertop beverage innovation that empowers users to create personalized drinks with a wide variety of options. Consumers can choose between still or sparkling, adjust flavor intensity and carbonation levels, select functional benefits, and even control drink size—all from a single, sleek machine designed to bring beverage customization into the home.
What Is Dirty Soda—and Why It’s Gone Viral
For those unfamiliar, “dirty soda” is a drink phenomenon that originated in Utah and went viral thanks to TikTok. Spearheaded by the creative and lifestyle-savvy women of MomTok, dirty soda is a delightful mashup that typically includes soda mixed with flavored syrups, cream, and sometimes fruit purees or juices. The result? A sweet, creamy, and highly customizable drink that’s as Instagrammable as it is crave-worthy.
This unconventional beverage style has captured the imagination of millions, and now, thanks to SharkNinja and its Ninja Thirsti® innovation, fans can easily recreate their favorite dirty soda concoctions from the comfort of their own kitchens.
A Strategic Partnership with MomTok’s Finest
Recognizing the staying power of this cultural moment, SharkNinja has enlisted Jen Affleck and Demi Engemann—two standout figures from the MomTok community—to help conceptualize and design the Ninja Thirsti® Dirty Soda Packs. Their personal experiences, taste preferences, and creative flair all played a key role in curating each of the four new flavor collections.
“We’re excited to tap into the dirty soda craze that consumers rave about,” said Kaitlyn Hebert, Chief Marketing Officer of Global Marketing at Ninja. “At Ninja, we’re always tuned into what’s trending to bring forward innovations that stay on the pulse of culture. By teaming up with the stars of MomTok, we’re bringing this beverage sensation straight to our customers’ homes with the Ninja Thirsti® Dirty Soda Packs.”
Affleck echoed the sentiment with enthusiasm: “I’m a sucker for dirty soda, and I’m thrilled to team up with Ninja to make it easy to enjoy the refreshing beverage at home. The Ninja Thirsti® allows me to mix flavors like Cola, Dr. Thirsti™, and Lemonade for a bold but classic drink. It’s perfect for busy parents like me or anyone who is looking for a fun drink without leaving home!”
Four Custom Dirty Soda Packs – Something for Every Palate
Each Dirty Soda Pack has been carefully crafted to reflect the diverse flavor preferences of today’s soda drinkers. Whether you lean toward fruity, citrusy, tropical, or classic soda flavors, there’s a Dirty Soda Pack for you. Here’s a closer look at what’s available:
- Dr. Thirsti™, Hint of Mango, and Hint of Lime
A vibrant trio perfect for adventurous drinkers who enjoy combining sweet tropical fruit with refreshing citrus notes. - Cola, Dr. Thirsti™, and Lemonade
This blend is ideal for those who prefer familiar, nostalgic soda flavors with a twist—think traditional soda-shop taste with a modern flair. - Cola, Hint of Black Cherry, and Hint of Lime
Designed for those who like a timeless soda experience with fruity overtones and a tangy kick. - Tropical Pineapple, Hint of Raspberry, and Hint of Lime
A bright, bold combination that delivers a satisfying balance of tropical sweetness and citrus zest—Engemann’s personal favorite.
“Ninja Thirsti® has completely transformed my beverage experience at home,” said Demi Engemann. “Creating custom dirty sodas with my favorite Ninja Thirsti® flavors—Tropical Pineapple, Hint of Raspberry, and Hint of Lime—has become the best part of my daily routine. The refreshing combinations are simply irresistible!”
The Ninja Thirsti® Drink System: Drink Personalization Made Easy
Launched in 2023, the Ninja Thirsti® Drink System has already carved out a unique niche in the at-home beverage market. The system offers an intuitive interface that allows users to control every element of their drink—flavor, fizz, function, and volume.
With over 25 available flavors spanning four drink lines, including a wide selection of zero-calorie and zero-sugar options, the system is tailored to suit every taste profile and dietary preference. Whether you want a light sparkling lime refresher, a robust cola blend, or a tropical mix packed with flavor, the Ninja Thirsti® provides the tools to make it happen in seconds.
Limited-Time Promotion for Fans
To celebrate the launch, Ninja is offering an exclusive 20% discount on purchases of the Ninja Thirsti® Drink System and any Dirty Soda Pack when using promo codes JEN20 and DEMI20 at checkout. This offer is valid from June 12 through August 10 on NinjaKitchen.com, giving fans a generous window to jump on the trend and upgrade their home drink game.
The Dirty Soda Packs are priced at $19.99 each and are now available for purchase on NinjaKitchen.com and Amazon. The Ninja Thirsti® Drink System itself retails for $149.99 and can be found online and in-store at major retailers including Target, Walmart, Amazon, Best Buy, and Kohl’s.
Why It Matters
This strategic move by SharkNinja highlights the company’s ability to tap into grassroots trends and bring them to the mass market with innovative, high-quality product offerings. By combining cultural relevance with consumer-friendly technology, Ninja continues to push the boundaries of how we interact with food and beverages at home.
The partnership with MomTok creators not only reinforces the brand’s commitment to community-led innovation but also signals a deeper shift in how brands are leveraging content creators—not just for promotion, but for authentic product development that speaks directly to today’s consumers.
Whether you’re a longtime dirty soda devotee or new to the trend, Ninja’s latest offering makes it easier than ever to join the fun, one custom drink at a time.
