Calysta and Marsapet have partnered to launch the first complete dog food formulated with FeedKind Pet protein, a revolutionary cultured protein developed without the use of arable land or animal-derived ingredients. This breakthrough product is part of Marsapet’s Marsavet line, which is dedicated to advancing animal health and nutrition.
The newly introduced dog food, MicroBell dry kibble, is designed to be a sustainable and nutritious option for pet owners seeking plant-based alternatives. It is a vegan, grain-free, and gluten-free formulation that delivers all the essential amino acids necessary for a dog’s well-being. By incorporating FeedKind Pet protein, Marsapet aims to provide a high-quality, eco-friendly option that supports both pet health and environmental sustainability.
Nutritional Benefits and Target Market
MicroBell’s core ingredients include sweet potatoes, peas, potatoes, and FeedKind protein, making it particularly suitable for dogs with allergies or sensitive stomachs. The formulation provides a balanced amino acid profile, high nutrient density, and exceptional palatability, making it an excellent alternative to traditional meat-based dog food.
FeedKind Pet protein offers a nutrient-rich composition comparable to animal proteins but without contributing to biodiversity loss or land depletion. This innovative ingredient appeals to pet owners looking for a sustainable, high-protein alternative that aligns with their ethical and environmental values.
Industry Leaders Applaud the Innovation
Herman Sloot, Vice President of Global Sales at Calysta, praised Marsapet’s forward-thinking approach: “Marsapet has established itself as a true innovator in the pet food industry. With MicroBell, they are setting a new precedent by introducing the first pet food to incorporate FeedKind Pet protein. This provides pet owners with an entirely new choice—one that delivers the high-quality protein benefits typically found in animal products, but without the environmental drawbacks.”
Sloot emphasized that this launch marks the beginning of a larger movement toward sustainable pet food solutions. “This is just the first of many pet food products that will feature FeedKind Pet protein. At Calysta, we have the world’s largest production capacity for alternative proteins, and we are excited to see this game-changing ingredient utilized across a range of pet food categories, including both dry and wet formulations for dogs and cats.”
Sustainability and Certification
One of the key differentiators of FeedKind Pet protein is its sustainability credentials. It is produced using a natural fermentation process that requires no animal or plant-based ingredients. This fermentation process converts land-free carbon sources into a high-quality protein, significantly reducing water usage and eliminating the need for agricultural expansion.
Additionally, FeedKind Pet is non-GMO and has recently received official vegan accreditation from Swiss-based V-Label. This certification allows FeedKind Pet protein to be included in vegetarian and vegan pet food formulations, further expanding its appeal to environmentally conscious pet owners.
Marsapet’s Vision for the Future
Marcel Hoffmann, CEO of Marsapet, expressed his enthusiasm about this milestone: “At Marsapet, we have always been at the forefront of pet nutrition innovation. Launching the first-ever dog food featuring FeedKind Pet protein is a remarkable achievement for us and a testament to our commitment to sustainable pet food solutions.”
Hoffmann highlighted the dedication that went into developing MicroBell, stating, “This project is a labor of love, and we have invested significant effort into ensuring this product meets the highest standards. With MicroBell, we are redefining pet nutrition by offering a nutritious, sustainable, and delicious alternative that does not compromise on quality or taste.”
Availability and Future Expansion
MicroBell is now available for purchase in European pet food stores and online, making it accessible to pet owners looking for innovative and environmentally friendly options.
FeedKind, the core protein ingredient, is already approved for sale in the EU, UK, Canada, and several other countries. Calysta expects to achieve Generally Recognized As Safe (GRAS) status for FeedKind Pet protein in the United States later this year, paving the way for further market expansion.
A Game-Changer for the Pet Food Industry
FeedKind represents a significant step forward in the pet food industry by offering an alternative protein source that is not only nutritious but also highly sustainable. Unlike traditional livestock or crop farming, which require substantial land and water resources, FeedKind is produced in a controlled environment with minimal ecological impact. Through its joint venture with Adisseo, Calysseo, Calysta has the capacity to produce 20,000 tonnes of FeedKind protein per year, ensuring that pet food manufacturers can scale up production without depleting natural resources.
With the launch of MicroBell, Marsapet is setting a new standard in the pet food sector, providing pet parents with an innovative and responsible choice that aligns with both their pets’ nutritional needs and the planet’s well-being. As more pet food brands embrace alternative proteins, the industry is poised for a significant transformation toward sustainability and ethical sourcing.
