Dole Food Company has announced an innovative new partnership with Minecraft, the world’s most popular video game, to promote healthier lifestyles among children and families through an immersive global campaign that blends gaming, education, and fruit-powered fun. This landmark collaboration marks the first time Dole will launch a coordinated marketing initiative across both North America and Europe, underscoring its mission to “make the world a healthier place.”
A Global Initiative to Inspire Healthier Living
Launching in October 2025, the campaign—aptly titled “Make the World a Healthier Place”—will run through March 2026 across six key markets: the United States, Canada, Germany, Italy, Greece, and the Netherlands. The program aims to demonstrate how nutritious foods can fuel both real-world and virtual adventures, helping families understand the vital connection between healthy eating, hydration, and performance.
Through a variety of educational tools and playful engagement strategies, Dole hopes to empower players of all ages to make better food choices, while showing how fresh fruits like bananas and pineapples can boost energy and creativity. All campaign materials and activities will be hosted on a dedicated landing page, ,Dole Food Company which will serve as the hub for interactive experiences, downloadable content, and special rewards.
Unlocking In-Game Fun with Dole Bananas and Pineapples
One of the most exciting elements of the campaign is an exclusive in-game reward for Minecraft players. By visiting Dole’s campaign website and uploading an image of a DOLE® Banana sticker or DOLE® Pineapple tag, players can unlock a limited-edition Dole Banana Hoodie for their Minecraft character. Dole Food Company This feature brings together the virtual and real worlds, making healthy food a key to digital creativity and adventure.
The online portal will also offer a variety of downloadable activities designed to engage families and young gamers beyond the screen. Dole Food Company The “Peel-and-Play” digital sticker collection sheet, interactive coloring pages, and printable pixel-art fruit masks will allow participants to explore healthy habits through Minecraft-inspired creativity. Fans can also access themed recipes and even a fruit-themed bingo game, further integrating nutrition education with fun and imagination.
Collectible Stickers and Pineapple Tags Bring Minecraft to Life
To extend the experience into grocery stores and households, Dole is introducing two waves of limited-edition banana stickers and pineapple tags featuring beloved Minecraft characters. Dole Food Company These collectibles will transform produce aisles into destinations for excitement and discovery.
- Wave One (October–March): features iconic Minecraft characters such as Steve, Alex, the Creeper, Enderman, and the Chicken Jockey.
- Wave Two (Launching Mid-December): introduces additional favorites including the Sheep, Ocelot, Bee, Wolf, and Zombie.
These collectible stickers not only celebrate the partnership but also encourage families to engage with fresh produce in a new way—bridging healthy eating with one of the most creative virtual worlds ever built.
Nutritious Recipes for Gamers and Families
Recognizing that many gamers spend hours immersed in gameplay, Dole has designed a lineup of easy, nutrient-packed recipes to keep energy levels high and support healthy snacking habits. Dole Food Company These dishes are designed for busy families and players alike, offering quick and tasty options made from real fruits.
Some highlights include:
- Golden Banana Ingots – bite-sized energy snacks made with bananas and oats.
- Creeper Crusher Smoothies – green smoothies packed with spinach, pineapple, and banana for a refreshing power-up.
- Banana Bread Cake Blocks – wholesome banana bread squares perfect for snacking between gaming sessions.
- Pineapple Power-Up Potions – tropical fruit smoothies inspired by Minecraft’s potion mechanics.
- Tropical Biome Bowls – colorful fruit bowls reflecting the game’s lush landscapes.
- Enchanted Fruit Parfaits – layered fruit and yogurt cups that add a touch of adventure to breakfast or dessert.
Through these recipes, Dole encourages consumers to “fuel play” both in-game and in real life (IRL). The brand’s in-store displays, social media activations, and themed produce packaging will further extend the campaign’s reach, turning ordinary shopping trips into opportunities for discovery and fun.
A Shared Mission for a Healthier Generation
Dole’s partnership with Minecraft is part of the company’s broader commitment to promoting health, sustainability, and wellness through education and engagement. The collaboration highlights how food and technology can work together to create meaningful connections between brands and young consumers.
“This partnership with Minecraft represents an exciting new step in Dole’s mission to inspire families worldwide to make the world a healthier place,” said William Goldfield, Director of Corporate Communications for Dole Food Company. “By blending fun, creativity, and education, we are connecting with a new generation of consumers in a way that feels natural and exciting. We want to show kids not only where their food comes from and how it is grown, but also how the right foods can fuel their adventures—whether in the game or in real life.”
Goldfield emphasized that by using a platform as universally loved as Minecraft, Dole can reach millions of players worldwide with messages about nutrition, sustainability, and mindful eating habits—values that align perfectly with the company’s long-standing mission to promote wellness and environmental responsibility.
Building Toward a Healthier Future, One Block at a Time
As the campaign evolves, Dole and Minecraft plan to explore additional phases and new opportunities for global engagement. Future activations may include expanded educational content, community challenges, and interactive events that encourage players to take real-world actions for their health and the planet.
The partnership builds on both brands’ reputations for innovation and positive impact. Minecraft, known for its open-world creativity and educational potential, has been used in classrooms and initiatives worldwide to teach problem-solving, teamwork, and sustainability. Dole, a trusted leader in fresh produce, continues to expand its efforts to make healthy living accessible and enjoyable for all.
Together, Dole and Minecraft are proving that health education doesn’t have to be boring—it can be interactive, colorful, and deeply engaging. By meeting kids and families where they already play, the campaign transforms the simple act of eating fruit into an adventure that empowers everyone to build better habits, one banana and one block at a time.
Through this groundbreaking collaboration, Dole Food Company and Minecraft are not just promoting nutrition—they’re reshaping how future generations think about food, health, and play, inspiring millions to “make the world a healthier place” both online and off.
Source Link:https://www.businesswire.com/
