Dolly Parton and Conagra Brands Forge Exclusive Licensing Deal for Retail Food Line

Continuing the remarkable success of her ongoing collaboration with Duncan Hines, music icon and Rock & Roll Hall of Famer Dolly Parton has recently entered into an exclusive and groundbreaking agreement with Conagra Brands (NYSE: CAG), the parent company of Duncan Hines. Conagra Brands, a leading North American branded food company, will partner with Dolly Parton to create a diverse range of retail food products. The upcoming line will encompass frozen, refrigerated, grocery, and snack items inspired by the comforting essence of down-home cuisine.

Expressing her excitement about the expanded collaboration, Dolly Parton shared, “I loved co-creating my Duncan Hines line with Conagra, and I’m thrilled we’re going well beyond the baking aisle with new items across the store. We’re looking to continue to inspire special moments in the kitchen, with some of my family’s favorite recipes, and I think people are really going to love them!”

The anticipated launch of the new Dolly Parton food products is scheduled for January, featuring an extended selection of Duncan Hines’ mixes, such as Chocolate Cake Mix, Yellow Cake Mix, Cinnamon Crumb Cake Mix, Blueberry Muffin Mix, and Banana Nut Muffin Mix. Notably, the release will include Dolly Parton’s inaugural venture into the breakfast category with the Buttermilk Pancake Mix. Further additions to the product line, including frozen items, are expected to debut throughout 2024.

Tom McGough, Chief Operating Officer at Conagra Brands, remarked, “This unprecedented partnership with Dolly Parton gives us an incredible opportunity to further cement Conagra Brands in our established categories while authentically positioning us for tremendous growth in new ones, including Southern cooking and comfort food.”

Lucy Brady, President of Grocery & Snacks at Conagra Brands, added, “We are beyond thrilled to build on the success of our partnership with one of the most beloved and respected women in the world. With our expertise in food, we’ll help bring Dolly’s vision and favorite recipes to so many tables across America, with delicious new offerings across a wide range of eating occasions.”

The multi-year, multi-category agreement was facilitated by licensing agency IMG.

For those eager to explore the current and upcoming Dolly Parton food products, a visit to is recommended.

Additionally, to celebrate the launch of Dolly Parton’s newest baking mixes and frostings, Duncan Hines is offering a limited-edition Dolly Parton Bake Like a Rockstar Baking Collection. Available online only while supplies last, the kit includes Blueberry Muffin Mix, Cinnamon Swirl Crumb Cake Mix, Favorite Chocolate Cake Mix, and Creamy Chocolate Buttercream Frosting. Exclusive items, such as a Dolly-inspired oven mitt, a collectible magnet featuring Dolly’s illustration from Duncan Hines’ packaging, and recipe cards featuring some of Dolly’s favorite recipes, are also part of the collection. Priced at $40.00 (plus shipping and handling), early access to the kit will be unlocked on Jan. 24 at 11:00 AM ET, with the full sale going live later that day at 3:00 PM ET. Don’t miss the chance to experience the new Dolly Baking Collection, a delightful fusion of music and culinary creativity.

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