Today, DoorDash, the prominent local commerce platform, has revealed its innovative plans to captivate fans on Sunday, February 11th, through an unprecedented sweepstakes, showcasing the vast range of items available on DoorDash. Aligned with the pinnacle of football events, DoorDash will DoorDash various products featured in commercials, granting one fortunate winner a collection of items advertised during the game.* Ranging from cars and snacks to desserts, self-care products, and even tax services, DoorDash is set to generously give it all away. Viewers can decipher the code during DoorDash’s Big Game commercial for a chance to acquire the entire assortment. Yes, you heard it right: DoorDash is making a grand delivery for the Big Game.
Visit doordash-all-the-ads.com to witness the expanding list of prizes as DoorDash systematically “ads them to the cart.” The grand prize winner can anticipate receiving cars, gifts, and goodies from renowned brands featured in Big Game ads, including Doritos Dinamita®, Dove, Kia, MTN DEW® Baja Blast®, M&M’S®, OREO Cookies, Popeyes, REESE’s Peanut Butter Cups, Starry™, and many more!
Kofi Amoo-Gottfried, CMO of DoorDash, stated, “DoorDash was founded 10 years ago with a simple mission: grow and empower local economies. What started as connecting consumers with their favorite local restaurants has evolved into a diverse marketplace offering almost anything from local neighborhoods – from food and flowers to alcohol, retail items, and more – delivered straight to your door. We believe there’s no better way to showcase what’s possible with DoorDash than by literally delivering all the Big Game ads to one lucky winner.”
With an extensive array of retail partners, consumers can access nearly 2 million products on the DoorDash app – from clothing and makeup to household essentials. Currently, over 99% of DoorDash’s monthly consumers in the U.S. have access to a non-restaurant retailer on the DoorDash marketplace app, providing them ‘Your Door to More.’
This announcement marks DoorDash’s third appearance in Big Game advertising and closely follows the introduction of its new brand platform, ‘Your Door to More.’ By spotlighting DoorDash’s convenient access to restaurants, grocery and retail stores, pet and beauty supplies, and more, the new platform underscores DoorDash’s commitment to fostering local economies and making every neighborhood accessible to consumers on-demand.
The :30 Big Game spot, crafted in collaboration with Wieden+Kennedy Portland and directed by Emmy-Nominated filmmaker Mike Diva, renowned for his SNL video shorts, features the iconic voice of Laurence Fishburne. The comprehensive 360 campaign also incorporates external partnerships with more than a dozen brands, 24/7 social engagement, teasers, and DoorDash’s inaugural Dashspondent, Lonnie IIV, a larger-than-life personality reporting on the entire experience every step of the way.
