Amid a rising trend toward health-conscious consumer habits both in the US and globally, the Seed Oil Free Alliance is excited to announce the appointment of Dr. Andrew Weil as advisor, medical researcher, and partner. Dr. Weil, a distinguished expert in integrative medicine and public health, will play a crucial role in developing the rigorous standards and laboratory testing protocols for the Alliance’s groundbreaking certification seal.
“Our mission is to tackle the pervasive yet often overlooked health issue of excessive refined seed oil consumption,” said Dr. Weil, Chair of Integrative Medicine at the University of Arizona. “The ‘Seed Oil Free Certified’ Seal will provide essential transparency, enabling consumers to make informed, healthier choices when selecting packaged foods or dining out.”
Dr. Weil’s involvement will enhance the Alliance’s dedication to transparency, accountability, and education within the global food supply chain. Corey Nelson, Chief Innovation Officer of the Seed Oil Free Alliance, expressed appreciation for Dr. Weil’s support, highlighting the partnership’s potential to transform food labeling and promote public health and consumer choice.
“We are honored to welcome Dr. Weil to our team. This partnership will address misleading labeling practices and increase access to seed oil-free food options through trust, transparency, and technological advancements,” said Corey Nelson.
Currently, Americans consume between 20% and 30% of their daily calories from refined seed oils like soybean, corn, and canola oil. These oils, which are cheap sources of empty calories, are prevalent in snacks, ready-to-eat foods, food service offerings, and cooking oils. The distinctive “Seed Oil Free Certified” Seal will be featured on product packaging and marketing materials, catering to the growing number of consumers who follow a seed oil-free diet and offering brands a chance to address this important issue.
“The overconsumption of inflammatory omega-6 fats contributes to chronic disease, and many Americans remain unaware of the health impacts of these oils,” added Dr. Weil. “These oils have no place in diets that support health and longevity.”
