Drink Brand AN SUPPS Applied Nutrition PLC Unveils Multi-Feature Innovation in Partnership with TANG Drink Brand
AN SUPPS™,Drink Brand the North American division of the publicly traded Applied Nutrition PLC, has entered into an exciting new strategic partnership with TANG®, a brand recognized for its nostalgic legacy in the beverage industry. This collaboration was facilitated through Kraft Heinz’s exclusive licensing agency, Brand Central. Through this partnership, AN SUPPS™ will introduce a range of co-branded sports nutrition products across North America, combining TANG®’s iconic flavors with cutting-edge wellness benefits.
AN SUPPS™, known for its wide portfolio of sports nutrition products under labels such as AN PERFORMANCE™, AN ESSENTIALS™, and ABE®, will leverage TANG®’s brand equity and iconic status to offer an innovative line of products. TANG®, which has been a household name since its debut in 1957, will now be making its first foray into the sports nutrition sector with the help of AN SUPPS™’s extensive manufacturing and distribution network. This partnership promises to bring TANG® into a new era, bridging the gap between nostalgia and modern fitness trends.
A Taste of Nostalgia with Modern Benefits
For generations, TANG® has been synonymous with refreshment, offering a burst of citrusy goodness to children and adults alike. Fans who remember the beloved orange-flavored drink mix are now in for a treat as AN SUPPS™ is rolling out co-branded TANG® sports nutrition products in multiple formats and flavors. The partnership aims to combine the rich history of the brand with the evolving demands of the sports nutrition market.
The initial launch includes carbonated, ready-to-drink (RTD) canned energy beverages in TANG® Orange and TANG® Orange Strawberry flavors. These beverages will be available for purchase on AN SUPPS™’s direct-to-consumer website at , on Amazon, and in gym coolers and specialty retail stores across the United States. The launch of these products will be followed by additional launches at other retailers in the coming months, as the partnership continues to grow and evolve.
Expanding into Sports Nutrition
This marks TANG®’s first venture into the sports nutrition category, leveraging the expertise of AN SUPPS™ in product innovation, manufacturing, and distribution. With a focus on performance-enhancing ingredients, TANG® energy drinks are designed to cater to consumers seeking both a nostalgic taste and effective athletic support. The energy drinks are gluten-free, sugar-free, and contain natural flavors, making them an ideal choice for health-conscious consumers looking for a functional beverage to fuel their workouts.
The drinks are enhanced with Citrulline, an amino acid known for its ability to enhance endurance, reduce muscle fatigue, and improve performance during high-intensity exercise. Additionally, the inclusion of Betaine Anhydrous in TANG® energy drinks helps support metabolism and promote muscle strength. This powerful combination of ingredients positions TANG® as more than just a beverage but as a vital tool in supporting athletic performance and recovery.
In addition to the energy drinks, AN SUPPS™ will expand the TANG® product line to include pre-workout powder, caffeine-free pre-workout powder, and hydration powder in the iconic Orange flavor. These products will be available exclusively at The Vitamin Shoppe, marking an exciting step in the brand’s expansion within the sports nutrition aisle.
A Partnership Rooted in Innovation and Legacy
Charter Foster, Senior Licensing Manager for Kraft Heinz, spoke about the unique opportunity this partnership presents. “Since 1957, TANG has created smiles with every sip,” Foster said. “In collaboration with AN SUPPS™, we’re thrilled to leverage their innovative approach to product development alongside TANG®’s rich history to introduce the brand into new beverage categories, bringing this same excitement and nostalgia to the sports nutrition aisle.”
The partnership not only reflects AN SUPPS™’s commitment to pushing boundaries in the sports nutrition space but also its ability to tap into powerful brands with deep consumer recognition. Aaron Heidebreicht, CEO of AN SUPPS™ and a division of Applied Nutrition PLC, expressed his excitement about the new alliance. “We are absolutely thrilled with the partnership we have formed with TANG®,” Heidebreicht said. “TANG® is just one of many brands we will continue to collaborate with as we bring innovative canned energy beverages and other sports nutrition formats to market.”
Heidebreicht emphasized that the partnership is a win-win, allowing both companies to leverage each other’s strengths in a mutually beneficial way. “This collaboration is more than just a product launch,” he added. “It’s a way to engage people who are focused on their health and wellness today while also giving a nod to those who have fond memories of the TANG® brand. It’s a seamless blend of past and present.”
Where to Find TANG® Sports Nutrition Products
For those eager to experience TANG® sports nutrition products, the brand’s new energy drinks are available for purchase onand Amazon. The beverages are also stocked in gym coolers across the country and can be found at select specialty retailers. Consumers can stay tuned for additional retail locations and online channels where the products will soon be available.
The TANG® energy drinks offer a refreshing, tangy twist on traditional sports beverages, and with the added benefits of key performance ingredients like Citrulline and Betaine, these products promise to deliver more than just flavor. Whether you’re looking to hydrate, energize, or boost endurance, TANG® now offers an exciting new way to fuel your fitness journey.
With the combined power of TANG®’s legacy and AN SUPPS™’s innovative sports nutrition formulas, this partnership is set to bring a fresh new dynamic to both the beverage and fitness industries. Fans of the iconic drink can now enjoy a taste of nostalgia while meeting their sports nutrition needs, creating a truly unique experience in the world of fitness.
