Dunkin’ and Alix Earle Launch Fall Pumpkin Menu Featuring Earle-Y Riser Meal and Tiramisu Sips
As summer winds down and daily routines become busier, Dunkin’ is kicking off the fall season with an expansive lineup of seasonal food and beverages, along with a new collaboration featuring social media personality Alix Earle. The brand has partnered with Earle to introduce the Alix’s Earle-Y Riser Meal, a breakfast combination inspired by her favorite Dunkin’ order and designed for mornings when there is little time to spare.
Available nationwide beginning today, the Earle-Y Riser Meal brings together several of Earle’s go-to Dunkin’ favorites in one convenient offering. The meal includes a frothy Shakin’ Espresso with sugar-free vanilla and almondmilk, a Sausage, Egg and Cheese Hash Brown Wake-Up Wrap®, and three assorted MUNCHKINS® Donut Hole Treats.
The collaboration is part of a broader campaign between Dunkin’, Netflix and Alix Earle that highlights the hectic schedules and everyday realities of balancing work, family, social commitments and life on the go. The partnership arrives ahead of the premiere of Earle’s new reality series, Earle Meets World, giving fans an opportunity to connect the new meal with the creator’s personality and lifestyle.
Dunkin’ and Alix Earle Launch “The Wake-Up Committee”
To celebrate the Earle-Y Riser Meal, Dunkin’ has launched “The Wake-Up Committee,” a social campaign built around the message that “morning starts when you do.” The campaign follows Earle as she prepares to tackle another busy day, with her new Dunkin’ meal serving as a convenient way to get her morning moving.
Earle said the meal reflects her fast-paced lifestyle and the need for a breakfast that can keep up with her demanding schedule.
“I’m always juggling a million things and life gets chaotic, so I needed a breakfast to match that,” Earle said. “My Earle-Y Riser Meal brings my favorite Dunkin’ order together in one easy meal that’s perfect for busy mornings, long days working and filming my new reality show.”
She also noted the personal connection to the MUNCHKINS treats, explaining that she calls her siblings her “munchkins,” making the name particularly fitting for the collaboration.
The partnership between Netflix and Dunkin’ will also introduce fans to the broader Earle family through additional content and activations. Following “The Wake-Up Committee,” the collaboration will continue with “Wake Up World” and a series of appearances and digital content featuring members of the Earle family. The content will explore the inspiration behind the Earle-Y Riser Meal while giving viewers a closer look at the family ahead of the launch of Earle Meets World.
The new reality series begins streaming September 4 exclusively on Netflix.
Pumpkin Season Returns to Dunkin’
Alongside the Earle collaboration, Dunkin’ is bringing back its popular pumpkin lineup for fall. This year’s menu features familiar seasonal favorites as well as several new beverages designed to give customers more ways to enjoy pumpkin flavors across coffee, espresso and frozen drinks.
The returning Pumpkin Spice Signature Latte is available hot or iced and combines pumpkin, vanilla and warm fall spices. The beverage is finished with whipped cream, caramel drizzle and cinnamon sugar.
Dunkin’ is also introducing the Pumpkin Cloud Dunkalatte, which combines espresso and coffee milk with pumpkin swirl before being topped with Sweet Cold Foam and cinnamon sugar.
Another new offering is the Pumpkin Pie Coffee Chiller, a frozen coffee beverage made with pumpkin swirl and a Marshmallow Cold Foam drizzle inside the cup. It is finished with whipped cream, caramel drizzle and cinnamon sugar for a dessert-inspired fall experience.
The Pumpkin Patch Cloud Latte joins the lineup with pumpkin swirl and vanilla flavor mixed with espresso and whole milk. The drink is topped with Sweet Cold Foam and cinnamon sugar.
For customers seeking a beverage with added protein, Dunkin’ is introducing the Nutty Pumpkin Protein Latte. The drink combines espresso and protein milk with pumpkin and hazelnut flavors and provides 17 grams of protein in a medium.
Customers can also customize their favorite hot or iced coffee, Cold Brew or espresso beverage by adding pumpkin swirl.
The seasonal bakery lineup is returning as well, featuring the Pumpkin Donut, Pumpkin MUNCHKINS® Donut Hole Treats and Pumpkin Muffin.
New Tiramisu Collection Brings Dessert-Inspired Flavors
Dunkin’ is expanding its seasonal beverage lineup with a new Tiramisu Collection, inspired by the classic Italian dessert. The limited-time collection combines coffee flavors with creamy sweetness across four beverages, while tiramisu swirl can also be added to other hot or iced coffees, Cold Brew and espresso drinks.
The Tiramisu Cloud Latte combines espresso and whole milk with tiramisu swirl and is topped with Marshmallow Cold Foam and hot chocolate powder.
The Tiramisu Shakin’ Espresso features a double shot of espresso shaken with tiramisu swirl and oatmilk, creating a coffee-forward option with dessert-inspired flavor.
For matcha fans, the Tiramisu Marshmallow Matcha blends matcha, tiramisu swirl and whole milk before being topped with Marshmallow Cold Foam and hot chocolate powder.
The Tiramisu Protein Latte combines espresso and protein milk with tiramisu swirl and provides 17 grams of protein in a medium.
Dunkin’ Chief Marketing Officer Jill Nelson said the company is aiming to offer a broad range of choices for different fall routines and preferences.
“Fall is one of our most anticipated seasons at Dunkin’, and we’re giving guests more variety than ever,” Nelson said. “From the Earle-Y Riser Meal with Alix Earle to returning pumpkin favorites and indulgent tiramisu-inspired beverages, there’s something for every kind of fall routine and craving.”
Berry Refreshers and Savory Favorites Join the Menu
Dunkin’ is also adding new fruit-forward beverages to the fall lineup with the Berry Clementine Refresher and Berry Daydream Refresher.
The Berry Clementine Refresher combines berry and clementine flavors and can be customized with green tea, black tea, lemonade, oatmilk, protein milk or sparkling water.
The Berry Daydream Refresher builds on the new flavor combination by mixing the Berry Clementine Refresher with oatmilk and topping it with Sweet Cold Foam.
On the food side, several savory favorites are returning. The Chipotle Hash Brown Wake-Up Wrap® combines crispy hash browns, egg, melted American cheese, chipotle aioli and bacon in a convenient wrap.
The Chipotle Loaded Hash Browns feature crispy hash browns topped with chipotle aioli and crumbled bacon.
Dunkin’ is also bringing back Maple Sugar Bacon, a sweet-and-savory favorite available in the Maple Sugar Bacon Breakfast Sandwich, Snackin’ Bacon and Wake-Up Wrap®.
The $6 Meal Deal is returning as well, offering a Bacon, Egg and Cheese Sandwich, crispy hash browns and a medium hot or iced coffee for $6.
Dunkin’ Rewards Members Receive Seasonal Offers
Dunkin’ Rewards members will have opportunities to earn additional points through a series of limited-time promotions throughout the fall season.
From August 17 through August 21, members can earn 50 bonus points each day, up to 150 bonus points, when ordering ahead through the Dunkin’ app. From August 19 through August 26, members can earn three times the points on iced espresso beverages.
Additional promotions include three times the points on matcha beverages on August 31 and four times the points on beverages on September 1.
Beginning September 7 and continuing through September 28, members can earn 100 bonus points when ordering ahead through the app on Mobile Mondays. On September 12 and 13, members can earn 100 bonus points each day when purchasing a qualifying Tennis Beverage.
From September 14 through September 18, customers who purchase three Refreshers can earn 250 bonus points. Boosted Members can also earn three times the points on beverage purchases made after 1 p.m. from September 21 through September 25.
With the Earle-Y Riser Meal, pumpkin classics, new tiramisu-inspired beverages, fruit-forward Refreshers, savory breakfast items and Rewards promotions, Dunkin’ is positioning its fall menu as a broad seasonal lineup designed to appeal to a variety of tastes and routines.
Customers can learn more about Dunkin’s latest seasonal offerings through the brand’s website and newsroom, as well as its social media channels. The fall launch combines Dunkin’s established seasonal flavors with new product innovations and a high-profile entertainment partnership, giving customers multiple ways to experience the brand as the new season begins.
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