The global Italian marketplace and retail concept Eataly is excited to announce its partnership with Concorso Italiano for the 2024 Monterey Car Week. Held at the Bayonet & Black Horse Golf Course in Seaside, California, Concorso Italiano is the premier lifestyle event for Italian car enthusiasts.
Set against a stunning backdrop overlooking California’s Central Coast, Concorso Italiano will celebrate nearly forty years of Italian excellence, featuring a blend of automotive design, art, technology, and authentic Italian cuisine. The event will kick off on August 16, 2024, with the Concorso Italiano Gala Dinner—a charitable evening of Italian music, food, and fashion. The main event will take place on August 17, showcasing a remarkable array of Italian cars and motorcycles across 5,000 square meters of the golf club’s fairways.
As the exclusive food and beverage partner, Eataly will enhance the event with a variety of culinary experiences over the two days. Attendees can savor Italian classics such as Insalata Caprese, Lasagna alla Bolognese, Roman-style pizza alla pala, stuffed focaccia, gelato, tiramisù, and espresso-based drinks at the Concorso Italiano Food Pavilion and in VIP and Chairman’s hospitality areas.
Concorso Italiano Chairman Richard De Andrade expressed enthusiasm for the partnership, noting, “At Concorso Italiano, we celebrate the Italian way of life, with cuisine being a key element. We are delighted to collaborate with Eataly, whose dedication to Italian food and wine excellence aligns perfectly with our event.”
Tommaso Brusò, CEO of Eataly North America, shared similar excitement: “We are thrilled to be part of Monterey Car Week with Concorso Italiano. Since the opening of our Eataly Silicon Valley store in 2022, we have been committed to bringing top Italian cuisine to the community, and we look forward to extending this experience to the motor enthusiasts at Concorso Italiano.”
In anticipation of the event, Concorso Italiano will feature in-store displays at Eataly Silicon Valley and Eataly Los Angeles, including a vintage Fiat 500, or Cinquecento, for car aficionados to admire while enjoying their shopping experience.
Established in the mid-Eighties, Concorso Italiano is more than just a car show; it is a multi-sensory immersion into the very essence of Italian culture. As one of main events held during the Monterey Car Week, Concorso Italiano elevates the experience beyond automotive excellence to encompass the full spectrum of Italian mobility, design, art, fashion, technology, and cuisine providing an exquisite trip to La Dolce Vita, the ultimate destination for Italian culture enthusiasts. At Concorso Italiano, stunning Italian vehicles take centre stage, from classic cars to sleek motorcycles and bicycles. On display, participants can find the pinnacle of Italian design as well as get a glimpse into the future with concept vehicles that hint at Italy’s innovative spirit. The event also has a heart for the community, partnering with charitable organizations that support education, healthcare, and underprivileged families. The 2024 edition of Concorso Italiano will take place on Saturday, August 17th at the Bayonet & Blackhorse Golf Course in Seaside, California.
