Eccebio Consorzio Olivicolo Italiano and supported by the European Union, the Eccebio project has marked a significant success across key European markets, including Italy, France, Germany, and Belgium. This initiative, focused on promoting organic extra virgin olive oil (EVOO) and European organic table olives, has captured the attention and interest of consumers and industry professionals alike. Symbolizing quality, sustainability, and rich European tradition, Eccebio is making waves in the gastronomic landscape of Europe.
A Widespread Impact: Engagement Across Borders
The project’s advertising campaigns, Eccebio bolstered by a robust social media presence, have successfully penetrated diverse networks, ranging from retail points of sale and restaurants to hotels, culinary schools, and individual consumers with a passion for gastronomy. The initiative has not only heightened awareness but has also inspired shifts in consumer behavior towards more sustainable and health-conscious choices.
In Italy, the collaboration with renowned partners like Ricci il Salumiere in Rome and Cavalletti has been instrumental. Together, they orchestrated nearly 140 days of promotions and tastings in the bustling heart of Rome. The Conad supermarket chain also played a crucial role, leveraging its strategic locations in the capital to introduce organic EVOO and olives directly to consumers, encouraging healthier and more sustainable purchasing habits.
Moving to Germany, Eccebio organized 100 days of promotional activities across cities such as Munich, Dresden, and Ravensburg. Prominent retail chains like Conti Import, Italmarket, and Feinkost Spina became pivotal in these efforts. German consumers were not only Eccebio introduced to the myriad health benefits of organic EVOO and olives but also educated on selecting the perfect product for various culinary applications. A targeted direct mail campaign featuring the acclaimed recipes of Chef Iside De Cesare further enriched the consumer experience. Her culinary creations turned the Eccebio recipe book—authored by experts and highlighting 100% European organic oils—into a comprehensive guide for making informed, sustainable purchases.
In France, the initiative found a warm welcome in ten Parisian restaurants, which collectively organized over 100 days dedicated to organic EVOO. These establishments brought together customers, chefs, and content creators, creating a vibrant celebration of a product that epitomizes European culinary excellence.
Beyond Promotions: Educating the Next Generation
A cornerstone of the Eccebio project lies in its commitment to education and the cultivation of future gastronomic talents. Training seminars were meticulously designed to deepen the knowledge of young professionals about European organic EVOO and table olives, fostering a new generation of informed and passionate advocates for sustainable food practices.
In Italy, the IPSEOA Vincenzo Gioberti hospitality school hosted three intensive seminars in a single day, attracting 120 students eager to expand their culinary horizons. The event was inaugurated by journalist Chiara Giallonardo, who emphasized the critical role of awareness initiatives in shaping the future of the hospitality industry. This was followed by an enlightening lecture from Nicola Di Noia, CEO of UNAPROL and advisor to the EvooSchool Italia Foundation. His session delved into the production techniques, certifications, and health benefits associated with organic extra virgin olive oil, leaving students with a profound appreciation for this cornerstone of Mediterranean cuisine.
In France, the project garnered significant interest with a seminar held in the prestigious Prefecture of Nice. This event brought together 86 participants, including students, educators, renowned chefs, and restaurateurs from the Côte d’Azur. The seminar not only enriched the attendees’ understanding of organic EVOO but also underscored the product’s role in sustainable gastronomy.
Belgium is set to host a defining event at the University of Liège – Gembloux Agro-Bio Tech, a hub of innovation and research in agriculture and nutrition. This upcoming seminar promises to be a pivotal moment for young professionals in the agri-food sector, offering them an unparalleled opportunity to delve into the intricacies of an essential Mediterranean diet staple.
The Dual Benefit: For Consumers and the Environment
Building on the resounding success of its initial two years, Eccebio has firmly established itself as a project with profound educational and promotional impact. The initiatives carried out across Italy, France, Germany, and Belgium have not only highlighted the intrinsic value of quality and sustainability in the agri-food sector but have also sparked enthusiasm among students, chefs, and consumers alike.
The passion and dedication infused into every facet of this project will continue to drive its momentum in the coming year. With a steadfast focus on reinforcing the connection between European food traditions and the principles of sustainable, responsible gastronomy, Eccebio is poised to leave a lasting legacy.
