Ready, Set, Egg! Reese’s & Cadbury Team Up with Jasmine Roth for a New Easter Tradition
Forget everything you thought you knew about “egging.” This Easter, Egg! Reese’s and Cadbury are reinventing the tradition, transforming an old prank into a delightful and festive activity filled with fun, surprises, and—most importantly—chocolate. The goal? To spread joy and Easter cheer by “egging” neighbors, friends, and family with surprise treats and festive decorations, all centered around the beloved Reese’s and Cadbury Eggs.
What is “Egging”?
Traditionally, “egging” has been associated with mischievous pranks involving actual eggs. However, Reese’s and Cadbury are flipping the script, turning it into a heartwarming and playful tradition that encourages kindness and generosity. This modern take on egging invites people to secretly leave festive Easter treats and decorations for their loved ones, turning ordinary spaces into delightful Easter wonderlands. Whether it’s a front porch, a coworker’s desk, or a classroom, no space is off-limits for spreading the holiday spirit.
Jasmine Roth Joins the Fun
HGTV star and DIY expert Jasmine Roth is leading the charge in this Easter transformation. Known for her creativity and eye for design, Jasmine has taken on the challenge of giving her family’s home the ultimate Easter glow-up, filled with vibrant decor, playful designs, and, of course, plenty of Reese’s and Cadbury Eggs.
Jasmine is also sharing her expert tips and tricks to help others create their own egging masterpieces. From decorating ideas to creative ways to hide and present the treats, her insights are making it easier than ever for people to take part in the new Easter tradition.
“Reese’s and Cadbury Eggs have long been an iconic symbol of the Easter season, and we wanted to give fans a way to definitively kick off the holiday with a sweet twist,” said Melissa Blette, senior brand manager, Reese’s at The Hershey Company. “As the seasonal leaders in all things eggs, we’re bringing fans inspiration from our partner, Jasmine Roth, and want to continue the egging chain with friends, coworkers, and family for many Easters to come!”
Bringing Easter to Life
Inspired by the classic Reese’s and Cadbury Eggs, Jasmine has incorporated iconic Easter elements such as bright colors, festive textures, and signature packaging into her designs. Her approach includes using lush shrubbery, decorative wreaths, colorful baskets, and brightly colored eggs to create a magical Easter setting. The goal is to capture the whimsy and joy of the season, making it easy for anyone to bring a little extra cheer into their surroundings.
“There’s something so fun about surprising your loved ones, and this tradition does exactly that,” said Roth. “I loved decking out my family’s house with Easter colors, egg-themed décor, and, of course, my favorite Reese’s and Cadbury treats. It’s such an easy way to bring joy to your friends, family, or even your neighbors. Who wouldn’t want to come home to a sweet surprise?”
How to Start Your Own Egging Tradition
Ready to join the fun and start your own egging tradition? It’s simple, fun, and a great way to celebrate Easter with those around you. Here’s how you can get started:
- Gather Your Supplies – Stock up on Reese’s and Cadbury Eggs, colorful plastic eggs, festive decorations, and any other fun items you’d like to include in your egging surprise. Reese’s and Cadbury offer more than 14 seasonal egg-shaped treats, so there’s plenty to choose from!
- Pick Your Target – Choose a friend, neighbor, coworker, or even a family member who could use a little extra Easter joy.
- Egg Them! – Secretly set up a surprise with candy, decorations, and festive signs. Be sure to include a “You’ve Been Egged!” sign so that your recipient knows to keep the fun going and egg someone else.
- Share the Fun – Capture your egging adventures and share them on social media, tagging @reeses and @cadburyusa to help spread the excitement and inspire others to join in.
Tips for the Perfect Egging Experience
If you’re looking for extra inspiration, check out where you’ll find Jasmine-approved DIY ideas, printable signs, and additional tips to help you pull off the perfect egging surprise. Whether you want to go big with elaborate decorations or keep it simple with a small but thoughtful surprise, there are plenty of ways to make the tradition your own.
Additionally, Reese’s and Cadbury treats are now available at retailers nationwide, so you can easily stock up and get started right away.
Why You Should Try Egging This Easter
This reinvented Easter tradition is more than just a fun activity—it’s an opportunity to bring people together and share the spirit of the season. In a time when small acts of kindness can make a big difference, egging provides a simple yet meaningful way to connect with others. Whether you’re surprising a friend, a neighbor, or even a stranger, the joy that comes with discovering an unexpected treat is something that can make everyone’s Easter a little sweeter.
So why not be part of this growing movement? Whether you’re decking out your own home, surprising a coworker, or spreading the fun in your community, egging is the perfect way to celebrate Easter with a little creativity, generosity, and, of course, plenty of chocolate.
Let’s make Easter sweeter together—one surprise at a time!
