Hair color serves as a canvas for self-expression, reflecting one’s unique personality and attitude. VELVEETA, renowned for celebrating unabashed enjoyment, introduces its inaugural hair dye: VELVEETA Gold. Drawing inspiration from the iconic golden hue of VELVEETA’s luxuriously creamy texture, this limited-edition, semi-permanent hair dye isn’t merely a change in appearance but a bold assertion of confidence and individuality.
“La Dolce Velveeta is more than a mindset—it’s a lifestyle defined by unwavering confidence and a commitment to living on your own terms,” remarked Stephanie Vance, Brand Manager for VELVEETA. “We’re continuously exploring innovative avenues to empower our fans to embrace La Dolce Velveeta, and hair seemed like the perfect canvas for pleasure-seekers to express themselves proudly, showcasing their unique style and spirit.”
To introduce VELVEETA Gold, the brand enlisted the unrivaled epitome of self-expression and fearless boldness: Julia Fox. Making her debut with the striking new hair color courtside at a recent basketball game in NYC, Fox embodies the essence of the brand and the La Dolce Velveeta mentality with her trendsetting approach and disregard for convention.
“The unmistakable Julia Fox essence defies explanation, radiating confidence and constantly challenging the norms,” shared actress Julia Fox. “When VELVEETA shared their brand ethos, it instantly resonated with me, as I’m always striving to live life to the fullest and fully embracing what I love. Given my affinity for pasta and cheese, VELVEETA was an immediate yes, and VELVEETA Gold hair is a look I wholeheartedly endorse.”
VELVEETA Gold semi-permanent hair dye is available in a convenient four-ounce jar, sufficient for short hair coverage. For optimal results, evenly apply the product to dry hair and let it process for twenty minutes before rinsing with a gentle shampoo until water runs clear. Starting today, the hair dye can be purchased on Amazon.com for $7.50, mirroring the price of a VELVEETA cheese loaf, while supplies last.
For additional details, follow @Velveeta on Instagram. Those embracing La Dolce Velveeta are encouraged to showcase their daring new hair color by tagging @Velveeta on Instagram and @Cheesy_Velveeta on TikTok, accompanied by the hashtag #LaDolceVelveeta.
