Tractor Supply Company (NASDAQ: TSCO), the largest rural lifestyle retailer in the United States, is once again opening its doors—and its parking lots—to celebrate the heart and soul of rural America with its highly anticipated annual National Farmers Market event. Scheduled for September 13, 2025, the event will take place at every Tractor Supply store across the nation, inviting community members to showcase, sell, and celebrate homegrown and handmade products that reflect the richness of local life.
This one-day, in-store celebration offers an open invitation to farmers, gardeners, bakers, crafters, homesteaders, and local artisans to join together in transforming Tractor Supply stores into community marketplaces. Whether you’re an experienced vendor or someone bringing your goods to a market for the very first time, Tractor Supply encourages participation in this vibrant grassroots celebration of craftsmanship and community spirit.
A Platform for Local Passion and Talent
Tractor Supply’s National Farmers Market is more than just a day to sell products—it’s a powerful platform that empowers everyday Americans to share their passion and creativity with neighbors and visitors alike. From heirloom vegetables and fresh-cut flowers to small-batch jams, handmade soaps, rustic woodwork, and vintage quilts, each table tells a story of dedication, tradition, and ingenuity.
“The Farmers Market is one of the many ways we connect with the people who make our communities so special,” said Kimberley Gardiner, Chief Marketing Officer at Tractor Supply. “We’re always inspired by the creativity and hard work of folks in our communities. The market is an opportunity for people to come together, celebrate their shared values, and shine a light on the incredible talents their neighbors have to offer. Whether you’re a seasoned vendor or just thinking about giving it a try, we’d be glad to have you join us.”
This year’s event is expected to attract thousands of local participants and shoppers across more than 2,000 store locations nationwide. Each local market will reflect the unique agricultural and cultural traditions of the area, creating a deeply personalized experience in every region—from small farming towns in the Midwest to suburban communities in the South, and from the mountains of the West to the coastal plains of the East.
Free to Participate – A Chance to Grow Without Barriers
One of the most distinctive features of Tractor Supply’s National Farmers Market is its completely free participation model. There is no registration fee, and vendors are not charged to set up shop at any of the retail locations. This zero-cost opportunity is designed to remove financial barriers for aspiring entrepreneurs, hobbyists, and small-scale producers who may not yet have access to larger markets or e-commerce platforms.
All participants are required to register by August 28, and must adhere to state and local regulations, including any relevant permits or food safety requirements. Tractor Supply provides each store with the support needed to facilitate the event, including space setup, promotional signage, and staff coordination, allowing vendors to focus on what they do best: connecting with their customers and showcasing their goods.
A Family-Friendly Community Experience
Beyond being a marketplace, the National Farmers Market is a community event that welcomes families, friends, and neighbors of all ages. Tractor Supply has long been known for its commitment to supporting rural life and family-centered values, and this event is an extension of that mission.
Attendees can enjoy a variety of offerings that may include local music, food samples, interactive displays, children’s crafts, animal meet-and-greets, and farm demonstrations, depending on location. Each market has the potential to become a celebration of rural living and local enterprise, bringing together the flavors, sounds, and stories of the community in a festive and welcoming environment.
Supporting a Movement of Local Resilience
The resurgence of interest in local agriculture, food sustainability, and handmade goods has grown significantly over the past decade, accelerated by the global pandemic and a renewed appreciation for self-sufficiency and community resilience. Events like Tractor Supply’s National Farmers Market play an essential role in this movement, giving small producers and artisans the tools they need to thrive and sustain their crafts.
“Markets like this one remind us of the value of knowing where our food and goods come from,” said Laura Hernandez, a repeat vendor and home gardener from Georgia. “Tractor Supply makes it possible for people like me to reach new customers without having to travel far or invest in a huge setup. Last year, I made more sales in one day than I had all summer.”
For many participants, the event is also an important testing ground. It allows them to gather feedback, refine their products, and explore the possibilities of turning a weekend hobby into a growing business.
A Retailer Committed to Rural Communities
Founded in 1938, Tractor Supply Company has spent more than 85 years cultivating strong ties with America’s rural and suburban communities. The company offers products for home improvement, agriculture, lawn and garden maintenance, livestock, equine, and pet care. But beyond its retail offerings, Tractor Supply has consistently demonstrated a commitment to supporting small farmers, ranchers, and makers.
Its ongoing initiatives include 4-H sponsorships, FFA partnerships, community garden grants, and veteran support programs—all part of its broader vision to sustain and enrich the rural lifestyle. The National Farmers Market is a cornerstone of these efforts, symbolizing Tractor Supply’s belief that the future of rural America lies in the hands of its people.
How to Get Involved
Interested vendors can sign up online at or in-store at their local Tractor Supply location. The registration deadline is Wednesday, August 28, and early sign-ups are encouraged as space may be limited at certain locations.
Participants are responsible for bringing their own tables, chairs, and displays, and are encouraged to create welcoming booths that reflect their unique brand and story. Tractor Supply recommends that vendors also bring business cards, promotional materials, and packaging supplies for easy customer transactions.
Whether you’re a home canner sharing your grandmother’s pickle recipe, a woodworker selling handcrafted birdhouses, or a beekeeper offering jars of golden honey, this event is your moment to shine—and your chance to become part of a growing tradition that celebrates community, sustainability, and the pride of doing it yourself.
Mark Your Calendar:
- Event: 2025 National Farmers Market by Tractor Supply Company
- Date: Saturday, September 13, 2025
- Location: All Tractor Supply store locations nationwide
- Vendor Registration Deadline: August 28, 2025
- Cost: Free to participate
Let the spirit of rural America shine—join the market, support your neighbors, and discover something handmade with heart.
