Sprouts Farmers Market Expands NIL Partnerships with Seven New Deals in Women’s Sports
Sprouts Farmers Market has today announced the addition of seven new individual Name, Image, and Likeness (NIL) partnerships with standout female college athletes. These newest partnerships reinforce the brand’s ongoing commitment to its trailblazing PowHERed by Sprouts initiative, a program dedicated to empowering women on and off the field. Farmers Market Through this platform, Sprouts fuels athletic performance through nutrition while amplifying the voices of female athletes who are making significant contributions to sports and their communities.
“Sprouts is proud to be the first natural retailer to actively invest in women’s collegiate athletics,” said Alisa Gmelich, Chief Marketing Officer of Sprouts. “Our mission is to empower female athletes, fuel their performance, and celebrate their impact not only on the field but also in the communities we serve. Farmers Market We are thrilled to welcome this new Sprouts NIL class, which will help build a healthier, stronger future for all female athletes.”
Since launching its NIL program in 2022, Sprouts has partnered with over 165 female athletes from more than 30 universities nationwide. Farmers Market These partnerships have been central to Sprouts’ commitment to supporting women’s sports, highlighting the importance of nutrition in achieving peak athletic performance. The new NIL class brings together top athletes from a variety of sports, including basketball, soccer, softball, volleyball, and track and field. Each athlete will share personal stories about their connection to Sprouts, demonstrating how the brand supports their health, wellness, and engagement in the community.
Through social media content and other campaigns, the athletes will showcase Sprouts’ nutrition-focused products, from protein-packed meals like the brand’s newly launched Wellness Bowls to snacks designed to enhance on-field performance and aid recovery. By combining athletic excellence with a focus on health, Sprouts continues to elevate the role of female athletes as leaders both on and off the field.
The 2025 NIL class includes:
Lauren Betts – Basketball (University of Los Angeles)
Lauren Betts, named the 2024–2025 National Defensive Player of the Year and unanimous conference Defensive Player of the Year, has made history at her university. She became the first player in school history to record more than 600 points, 300 rebounds, and 100 blocks in a single season. This season, she will team up with her sister, Sienna, in a bid for the Women’s Final Four in Phoenix. Lauren is recognized not only for her remarkable on-court performance but also for her leadership and dedication to her teammates.
Sienna Betts – Basketball (University of Los Angeles)
Sienna Betts, one of the nation’s top recruits and an international gold medalist as a youth player, is looking to make a major impact alongside her sister Lauren. Known for her versatility and scoring ability, Sienna brings energy and precision to the court and has been a rising star in collegiate basketball circles. Together, the Betts sisters symbolize the growing influence of women in sports and represent Sprouts’ mission to empower female athletes.
Melania Fullerton – Soccer (University of Nashville, TN)
Melania Fullerton, a two-time Southeastern Conference (SEC) Academic Honor Roll student, contributed significantly to her team last season. Appearing in 14 matches, Fullerton scored a goal and recorded a critical assist over 250+ minutes of play. Her dedication on the field is matched by her academic achievements, highlighting the dual commitment of many student-athletes to excellence in both athletics and education.
Madi Hays – Softball (University of Kansas, Lawrence, KS)
Madi Hays served as her team’s pinch runner in 2025, finishing the season with a perfect 1.000 fielding percentage and an impressive 10 stolen bases—a career and team high. Hays’ speed and strategic approach on the field make her a formidable competitor, and her precision and athleticism reflect the high-performance standards that Sprouts seeks to fuel through nutrition and wellness support.
Teagan Kavan – Softball (University of Texas, Austin, TX)
Teagan Kavan has distinguished herself as one of the most accomplished collegiate softball players in recent years. She earned the Most Outstanding Player award at the 2025 Women’s College World Series (WCWS) and First Team All-SEC honors, alongside recognition on several All-American lists. A multi-time SEC Pitcher of the Week winner, Kavan played a pivotal role in leading her team to a championship-winning season. Her dedication, skill, and leadership make her an ideal ambassador for Sprouts’ PowHERed initiative.
Whitney Lauenstein – Volleyball (University of Texas, Austin, TX)
Whitney Lauenstein, named to the Academic All-Conference team before transferring in 2023, had a standout sophomore season with 28 service aces across 32 matches—the highest on her team. Lauenstein’s precision, strategic gameplay, and commitment to academics underscore the holistic approach Sprouts values in its NIL athletes, balancing athletic performance with personal development.
Tiffani Rae Pittman – Track & Field (University of Maryland, Washington, D.C.)
Tiffani Rae Pittman, a key member of the conference title-winning 4 x 100 relay team, is a four-time member of her conference All-Academic team. A Maryland native, Pittman demonstrates Sprouts’ commitment to supporting athletes who excel both on the track and in the classroom. Her dedication to speed, endurance, and teamwork exemplifies the qualities Sprouts seeks to nurture through its nutrition and wellness offerings.
Beyond individual NIL partnerships, Sprouts actively promotes women’s sports through broader sponsorship initiatives. The brand is a prominent supporter of the Sprouts Farmers Market Collegiate Quad, the Sprouts Farmers Market Broadway Block Party, and major collegiate conferences such as the Big 12 and SEC. Sprouts also partners with professional women’s sports, including Angel City Football Club, furthering its mission to advance women’s athletics at every level.
Sprouts’ commitment to female athletes goes beyond visibility—it provides tangible support that allows athletes to focus on health, performance, and community engagement. Through PowHERed by Sprouts, the brand creates opportunities for athletes to share their stories, inspire others, and leverage their platforms for positive impact.
As women’s sports continue to gain prominence and recognition, Sprouts’ investments in NIL partnerships signal an important shift in the sports and retail landscape. By aligning with athletes who are not only excelling in competition but also giving back to their communities, Sprouts reinforces its role as a leader in both nutrition and women’s empowerment.
The addition of these seven athletes strengthens the PowHERed by Sprouts program, setting the stage for an exciting season ahead. From basketball courts to soccer fields, softball diamonds to volleyball courts, and the track to relay events, Sprouts’ NIL athletes embody excellence, resilience, and inspiration. Through strategic nutrition and active engagement, Sprouts continues to fuel the growth of women’s sports while celebrating the extraordinary talent, dedication, and impact of female athletes nationwide.
By supporting these athletes, Sprouts not only enhances their athletic performance but also highlights the importance of nutrition, wellness, and community involvement in shaping the next generation of women leaders. As the PowHERed by Sprouts initiative expands, it demonstrates the brand’s unwavering commitment to driving meaningful change in collegiate athletics and women’s sports more broadly.
