Festive Food Celebrations Adonis Launches Holiday Campaign with an Enhanced Seasonal Lineup
As the festive season draws near, Adonis Markets is ushering in the holidays with the launch of its 2025 Christmas campaign, now rolling out across its stores in both Québec and Ontario. Long recognized for its Mediterranean heritage, rich assortment of imported specialties, and extensive range of fresh foods, Adonis continues to strengthen its position as a trusted destination for seasonal grocery shopping. This year, the chain is placing heightened emphasis on its increasingly popular catering service—an offering that has become a household favourite for families preparing to celebrate the holidays with ease, flavour, and affordability.
A Holiday Season Shaped by Changing Consumer Habits
The 2025 campaign comes at a time when food-related spending habits are shifting. Many younger consumers are facing heightened financial pressures, prompting them to reduce restaurant visits and prioritize home-cooked or ready-made meals that offer quality without breaking the bank. Observing these changes firsthand, Adonis has strategically positioned its catering program as a practical solution for holiday hosts who want to serve impressive meals without the stress, cost, or time normally required for large gatherings.
The chain’s catering service—celebrated for its freshness, generous portions, and vibrant Mediterranean flavours—takes centre stage in this year’s offering. Adonis has worked to curate a festive selection of complete meal packages and themed platters designed to suit a wide range of tastes and budgets. These options help customers enjoy time with family and friends while keeping preparation simple and affordable.
Festive Offerings Designed for Convenience
Adonis customers can choose from complete, ready-made meals crafted by the company’s culinary team. The menu includes timeless classics such as a traditional turkey dinner, as well as more elevated centrepieces like slow-roasted leg of lamb and delicate grilled salmon. Those planning appetizers or social-style gatherings can opt for themed platters and signature creations made fresh in-store. Whether a customer prefers a familiar holiday spread or a Mediterranean twist on seasonal dining, the menu is designed to satisfy.
One of the most noteworthy aspects of this year’s catering program is its affordability. With full meals available for under $20 per person, Adonis aims to ensure that high-quality festive dining remains accessible to families navigating a more cautious economic climate. According to the company, demand for catering has risen steadily in recent years, with the holiday season representing one of the busiest periods. Households organizing Christmas dinners, office celebrations, or New Year’s gatherings increasingly rely on Adonis to simplify their hosting responsibilities.
In launching this year’s expanded menu, the chain highlights the expertise and creativity of its in-house chefs. These culinary teams develop dishes that balance convenience with the flavours and traditions that have defined Adonis since its founding. From fragrant rice pilafs to chargrilled meats and vibrant seasonal salads, each item is created to evoke the warmth and authenticity of Mediterranean family cooking—an influence that continues to resonate strongly with customers across both provinces.
Commitment to Tradition and Quality
To accompany the catering experience, the Christmas campaign also spotlights the wide array of imported products that make Adonis a popular destination during the holidays. Families seeking specialty cheeses, olives, pastries, spices, or festive Mediterranean desserts often turn to the chain for items they cannot find elsewhere. Over the years, these unique offerings have become integral to countless holiday tables, helping customers blend Canadian and Mediterranean traditions in ways that highlight the diverse cultural landscape of the region.
“Every year, we see how important it is for families to celebrate Christmas with quality meals that are fresh and authentic,” says Éric Provost, Vice-President and General Manager of Adonis. “At Adonis, we are proud to be a popular go-to for the holidays, both for our unique imported products and for our competitively priced homemade dishes. Our goal is to make holiday celebrations as easy as possible while sharing the culinary traditions that have inspired us from the very beginning.”
Giving Back During a Time of Increased Need
Beyond food and festivities, the 2025 campaign reflects Adonis’s continued commitment to supporting communities during a period when need is particularly acute. Working alongside all METRO banners across Québec, Adonis participated in a major fundraising initiative from November 4 to 24, 2025, aimed at helping food banks meet rising demand. The program plays a vital role in supporting organizations struggling to respond to the 3.1 million requests for assistance received every month in the province.
Thanks to the generosity of its customers, Adonis raised $80,000 during the campaign—funds that will directly support local food banks. These resources are especially meaningful during the holiday season, when families experiencing food insecurity face even greater challenges.
The situation in Ontario mirrors what Québec is experiencing, with many food banks reporting unprecedented levels of demand. Adonis has committed to extending support to several Ontario food security organizations in the coming weeks. Among them is Food Banks Mississauga, one of the region’s most active community partners, overseeing more than 60 food programs and collaborating with local agencies to assist individuals and families facing difficult circumstances.
By integrating charitable giving into its holiday activities, Adonis underscores its belief that food retailers play a crucial role in the social fabric of the communities they serve. The company’s holiday campaign therefore reflects both its operational strengths—quality food, cultural authenticity, and accessible pricing—and its broader mission to foster community resilience.
A Holiday Experience for Every Table
Whether shoppers are planning a classic Canadian Christmas dinner, a Mediterranean-inspired feast, or a fusion of global traditions, Adonis offers an accessible and flavourful pathway to stress-free holiday hosting. With its variety of catered meals, specialty products, festive baked goods, and seasonal ingredients, the chain invites customers to explore its menus and build celebrations that feel warm, generous, and personal.
From comforting staples to ambitious centrepieces, Adonis’s 2025 Christmas campaign reaffirms the company’s dedication to making holiday gatherings more enjoyable and more inclusive. With affordability, freshness, and cultural flavour at the heart of its approach, Adonis stands ready once again to bring families together around memorable meals—both traditional and Mediterranean—throughout the festive season.
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