Taco Cabana®, the beloved fast-casual Mexican-inspired restaurant chain with nearly five decades of culinary tradition, is raising its glass in grand fashion this summer to commemorate National Tequila Day on July 24. Known for its vibrant menu of tacos, fajitas, queso, and crowd-favorite margaritas, Taco Cabana is inviting fans across Texas to join the fiesta with irresistible promotions, exciting giveaways, and a once-in-a-lifetime chance to help shape the brand’s next iconic margarita flavor.
$1.50 Margaritas Statewide on July 24
In true Taco Cabana style, the celebration begins with unbeatable value. On Wednesday, July 24, all Taco Cabana locations throughout Texas will be offering their signature margaritas for just $1.50 all day long. Guests can enjoy a refreshing break with these flavorful beverages crafted with Casa Alta Tequila—a premium, 100% blue agave tequila that is additive-free and rooted in authenticity. Whether paired with the brand’s sizzling beef or chicken fajitas, crispy tacos, or a side of cheesy chips and queso, these margaritas promise the perfect way to toast to summer and celebrate tequila’s special day.
Margarita Flavor Contest: Be the Creator of the Next Big Sip
This year, Taco Cabana is taking its National Tequila Day festivities beyond the dining table and into the hearts and kitchens of its fans. In a bold move that embraces creativity and guest involvement, Taco Cabana President and COO Ulyses Camacho has announced the launch of an exciting new competition: a margarita flavor creation contest that invites guests to dream up the next great flavor to be served at Taco Cabana restaurants.
Open to all legal-age Texas residents (21 and older), this engaging campaign encourages aspiring mixologists and casual cocktail fans alike to channel their inner bartender and submit original margarita recipes. The contest runs from July 24 through August 10, with entries accepted online at
Participants are invited to submit their custom margarita ideas using up to eight ingredients, along with optional photos or videos showcasing their creations. Entries will be judged by a panel of Taco Cabana beverage experts based on flavor creativity, visual appeal, and thematic originality. The winning submissions won’t just receive bragging rights—they’ll also unlock a spectacular tequila-themed adventure.
Grand Prize: A Tequila Lover’s Dream Trip to Jalisco, Mexico
At the heart of the contest is a truly extraordinary reward: an immersive trip for three grand prize winners and their guests to the highlands of Jalisco, Mexico, the renowned birthplace of tequila. Known for its sprawling agave fields and deeply rooted distillation traditions, Jalisco offers the ultimate destination for anyone who loves tequila and wants to understand the craftsmanship behind it.
Winners of the Taco Cabana margarita contest will receive:
- Private tours of the highland agave fields, where the journey of tequila begins
- A behind-the-scenes look at artisanal tequila production, from roasting and fermenting to distilling and aging
- One-on-one sessions with expert tequileros, offering deep insights into tequila’s history, production, and flavor profiles
- Exclusive tastings of Casa Alta tequila, the brand’s featured spirit, crafted in Mexico and known for its purity and quality
“This contest is more than a fun promotion—it’s a cultural celebration,” said Ulyses Camacho. “Tequila isn’t just a beverage at Taco Cabana; it’s an integral part of our story. It’s infused into our guest experience, our brand’s energy, and our commitment to authenticity. That’s why we’re inviting our guests to not only enjoy tequila with us but to become part of our margarita-making legacy.”
Weekly contest prizes will also be awarded throughout the submission period, including Taco Cabana gift cards and free food for a year. The grand prize winners will be officially notified on August 18, with public announcements made on August 25.
A Toast to Tradition and Innovation
For Taco Cabana, National Tequila Day is more than just a calendar date—it’s a meaningful occasion to honor a spirit that’s long been entwined with the brand’s identity. From seasonal limited-edition flavors like prickly pear and mango chamoy to timeless house margaritas, Taco Cabana’s commitment to delivering high-quality cocktails has long delighted its loyal fanbase across the Lone Star State.
“Our margaritas are legendary, not just for their flavor, but for the experience they bring,” Camacho added. “We’ve served millions of margaritas over the years, and each one carries the essence of who we are: bold, vibrant, and unapologetically authentic. That’s why this year’s campaign is so special—it invites our customers to take part in that story.”
Supported by Key Brand Partners
Taco Cabana’s National Tequila Day campaign is proudly supported by Performance Food Group (PFG), a key partner in the brand’s mission to deliver elevated guest experiences with bold flavors and innovation. Through this strategic collaboration, Taco Cabana continues to build on its legacy of offering quality food and beverages that reflect the rich culinary traditions of Mexico with a modern twist.
PFG’s role in sourcing premium ingredients and supporting logistical excellence has been instrumental in making Taco Cabana’s high-impact promotions—like the margarita contest and tequila giveaways—possible.
Dine In, Drive Through, or Order Online
Whether guests are joining in person or enjoying their favorite dishes from home, Taco Cabana offers multiple convenient ways to celebrate. The full menu—including margaritas, tacos, enchiladas, sopapillas, and more—is available for dine-in, drive-thru, mobile ordering, and delivery at all locations throughout Texas.
For more details on the margarita contest, to find a Taco Cabana near you, or to place an order online, visit
Raise Your Glass on July 24
With $1.50 margaritas, a creative competition with big prizes, and a chance to dive deep into the tequila capital of the world, Taco Cabana’s 2025 National Tequila Day celebration promises to be unforgettable. Whether you’re a taco lover, margarita enthusiast, or just in it for the vibes, there’s never been a better reason to say “Salud!” with Taco Cabana.
