Nespresso welcomes the Flavors of Renewal Lunar New Year (LNY) with its “Unforgettable Taste for New Beginnings” campaign, a celebration inspired by the artistry of the traditional lucky knot and the symbolism of the Year of the Wood Snake. Drawing from the themes of wisdom, connection, and renewal, the campaign integrates intricate motifs and refined visuals with a collection of exquisite coffee recipes and thoughtfully designed accessories. This sophisticated approach highlights the season’s spirit of prosperity and new beginnings, embodying Nespresso’s signature elegance.
A Coffee for Renewal and Vitality
At the heart of this celebration is the limited-edition Vertuo Ginseng Delight. This smooth yet invigorating coffee blend is crafted to awaken the senses, symbolizing vitality and Flavors of Renewal. The double espresso combines the gentle sweetness of caramel with the delicate complexity of ginseng extract, creating a versatile flavor profile. Whether enjoyed during moments of quiet reflection or shared during joyful reunions, this coffee perfectly encapsulates the essence of the Lunar New Year with its balance of flavor and symbolism.
For those looking to explore more, the Ginseng Delight is part of the Vertuo Discovery Assortment, priced at RM260.50. This 6-sleeve selection features Altissio, Colombia, Melozio, Peanut & Roasted Sesame Flavor, and Almond CroissantFlavors of Renewal, offering a diverse range of coffees to suit every taste. For users of Original machines, the 8-sleeve Original Discovery Assortment (RM239) provides a similarly indulgent experience. It includes Arpeggio, Napoli, Volluto, Shanghai Lungo, Istanbul Espresso, Venezia, and festive blends like Peanut & Roasted Sesame Flavor and Almond CroissantFlavors of Renewal. These curated packs ensure a rich and varied coffee experience, ideal for gatherings and gifting during the Lunar New Year.
Flavors of Renewal Nespresso Celebrates Lunar New Year with Prosperity and Tradition
Accessories with Cultural Charm
The LNY collection goes beyond coffee with a selection of accessories and rewards infused with cultural charm. Vibrant red packets adorned with the snake lucky knot motif bring a festive touch to the celebrations. Complementing these are the limited-edition LNY Lume Gran Lungo Mugs (RM128) and the LNY Foldable Tote Bag, which is available as a gift with purchase. These items add an element of practicality and elegance, enhancing the festive spirit of the season.
To elevate the coffee ritual, Nespresso has introduced two exclusive gifting boxes. The Original LNY Gifting Box (RM186) includes the limited-edition mug set, a Cappuccino Kit featuring a cocoa shaker and stencil set, red packets, and two popular blends: Shanghai Lungo and Napoli. For Vertuo users, the Vertuo LNY Gifting Box (RM210.50) features the limited-edition mug set, the Cappuccino Kit, red packets, the Ginseng Delight, and Melozio coffees. These thoughtfully curated sets beautifully combine tradition, style, and exceptional flavors, making them perfect for gifting or enhancing personal celebrations.
Exclusive Machine Offers for Festive Brewing
Nespresso extends its Lunar New Year offerings with exclusive machine promotions. The sleek Essenza Mini & Aeroccino 3 Milk Frother Bundle and the vibrant Vertuo Pop Spicy Red machine are available at 28% off for a limited time. Combining design and functionality, these machines allow users to enjoy café-quality coffee at home. With these offers, Nespresso invites coffee enthusiasts to start a new ritual and celebrate the richness of the Lunar New Year.
Celebrate with Indulgent Recipes
The “Unforgettable Taste for New Beginnings” campaign brings the curated coffee blends to life through exclusive recipes that marry modern flavors with traditional symbolism. Flavors of RenewalThese recipes are designed to be easily recreated at home, offering a unique way to enjoy the season’s offerings.
Spring Garden: This caramel macchiato-based recipe highlights the floral and fruity elegance of Ginseng Delight. Infused with milk, rose petals, and dried cranberries, it reflects the themes of Flavors of Renewal and prosperity that are central to Lunar New Year celebrations.
Double Vigour: This vibrant recipe combines the bright citrus notes of orange and apple with the smooth, full-bodied character of Vertuo’s Stormio Go. Enhanced by the sweetness of longan honey, Double Vigour symbolizes peace, success, and sweetness for the year ahead. In Mandarin, the word for apple (“ping guo”) is a homophone for “ping” (平), meaning peace and safety, while “cheng” (橙), the word for orange, mirrors “cheng” (成), symbolizing success.
These recipes not only showcase the versatility of Nespresso’s blends but also add a touch of creativity to festive coffee moments.
Launch and Availability
The Nespresso “Unforgettable Taste for New Beginnings” collection launches online and in Nespresso boutiques starting 6 January 2025. This limited-time offering promises to elevate the festive season with its thoughtful designs, exceptional Flavors of Renewal, and sophisticated gifting options. Whether you are looking to indulge in your favorite coffee, discover new blends, or share meaningful gifts with loved ones, Nespresso’s Lunar New Year collection offers something special for everyone.
