Flow Beverage Corp. is excited to announce its new sponsorship agreement with the Toronto International Film Festival (TIFF) for both the 2024 and 2025 festivals. As part of this partnership, Flow will serve as TIFF’s official sponsor and exclusive hydration partner for still and sparkling water.
During the festival, which is anticipated to draw over 650,000 attendees, Flow’s still and sparkling mineral spring water will be available at prominent venues including the TIFF Lightbox, Princess of Wales Theater, Royal Alexandra Theatre, and Roy Thomson Hall. Flow will also be featured at VIP and celebrity events, offering both still and sparkling water to guests and enhancing their experiences on Festival Street.
Given that over 82% of TIFF’s attendees reside in the Greater Toronto Area, a key market for Flow, this sponsorship offers a significant platform to reinforce Flow’s presence in the premium still water segment and introduce its new sparkling mineral spring water innovation.
Flow Sparkling Mineral Spring Water will make its Canadian debut in August 2024, initially available in 300ml aluminum bottles. The water will be offered in Original and three signature flavors: Blackberry + Hibiscus, Lemon + Ginger, and Cucumber + Mint. Flow’s aluminum bottles, made with 75% recycled material, feature a custom-designed packaging developed in partnership with Kensington Aluminum Technology Inc., highlighting advanced sustainability technology.
To celebrate this launch, Flow is hosting an e-commerce pre-order contest, giving participants a chance to win one of three VIP TIFF screening experiences. Prizes include two tickets to a 2024 TIFF screening, a $500 gift card, and a year’s subscription to Flow Sparkling Mineral Spring Water. This exclusive Canada-only contest runs from August 8th to August 30th.
“We are thrilled to partner with the Toronto International Film Festival for Flow’s debut on the red carpet,” said Nicholas Reichenbach, Founder, Chairman, and CEO of Flow. “TIFF is one of the world’s leading film festivals and a major cultural event in Canada. This partnership aligns two iconic Canadian brands committed to excellence. We see it as a fantastic opportunity to showcase our new Sparkling Mineral Spring Water and connect with the cinema community.”
