Food Logistics and Supply & Demand Chain Executive have named PLM TrustLink® one of their Top Tech Startups of the Year, recognizing the company as a standout innovator in the rapidly evolving supply chain and logistics technology landscape. The annual Top Tech Startup award highlights emerging software and technology companies that are redefining how goods move through complex global supply chains, with a particular focus on solutions that improve efficiency, transparency, compliance, and resilience.
PLM TrustLink® earned this recognition for its advanced food safety track-and-trace technology, which is designed to strengthen transparency, traceability, and trust across the entire supply chain. As regulatory requirements grow more stringent and consumer expectations around food safety and accountability continue to rise, TrustLink® has positioned itself as a critical solution for food producers, distributors, logistics providers, and retailers seeking real-time visibility into their operations.
Addressing a Critical Industry Need
The modern food supply chain is more complex than ever, spanning multiple geographies, stakeholders, and regulatory frameworks. From farm to processor, distributor to retailer, every handoff introduces potential risk—whether related to food safety, quality assurance, compliance, or operational inefficiencies. Traditional tracking methods often rely on fragmented systems, delayed reporting, or manual data entry, making it difficult to respond quickly to disruptions or safety incidents.
PLM TrustLink® was developed to address these challenges head-on. The platform delivers real-time, actionable data that enables supply chain partners to monitor products as they move through each stage of the journey. By providing end-to-end visibility, the solution helps organizations identify risks earlier, respond faster to issues, and maintain compliance with evolving food safety regulations.
Food Logistics and Supply & Demand Chain Executive emphasized that this year’s Top Tech Startups were selected based on their ability to bring fresh thinking and practical innovation to some of the most pressing challenges facing logistics and supply chain professionals today. PLM TrustLink® stood out for its focused approach to food safety and its ability to translate complex data into meaningful insights that drive better decision-making.
The Power of the “3Ts” of the Supply Chain
At the core of PLM TrustLink®’s value proposition is its commitment to delivering what the company refers to as the “3Ts” of the supply chain: Transparency, Traceability, and Trust. These three principles serve as the foundation of the platform and reflect the growing demands placed on food supply chains by regulators, customers, and consumers alike.
Transparency allows stakeholders to see exactly where products are at any given moment, along with critical information such as handling conditions, custody changes, and compliance status. This visibility reduces uncertainty and enables organizations to proactively manage risks instead of reacting to problems after they occur.
Traceability ensures that products can be tracked backward and forward through the supply chain with precision. In the event of a recall or contamination concern, companies using TrustLink® can quickly isolate affected products, minimize waste, and protect public health while reducing financial and reputational damage.
Trust, the third and arguably most important element, is built when accurate, verifiable data is consistently available to all relevant stakeholders. By providing a single source of truth, PLM TrustLink® helps strengthen relationships across the supply chain and reinforces confidence among regulators and consumers.
Driving Operational Efficiency and Compliance
Beyond food safety, PLM TrustLink® is designed to improve operational efficiency across logistics networks. Real-time data enables companies to identify bottlenecks, reduce dwell times, optimize routing, and improve asset utilization. This level of insight is increasingly essential as supply chains face pressure from rising costs, labor shortages, and unpredictable disruptions.
Regulatory compliance is another area where TrustLink® delivers significant value. Food safety regulations continue to evolve, particularly around traceability and data reporting. The platform helps customers stay ahead of these requirements by automating data collection and reporting processes, reducing the administrative burden on teams while lowering the risk of non-compliance.
By integrating seamlessly into existing workflows, PLM TrustLink® enables organizations to enhance their compliance posture without sacrificing efficiency or scalability. This combination of compliance support and operational insight was a key factor in the platform’s selection as a Top Tech Startup.
Leadership Perspective on Innovation
Commenting on the recognition, Keith Shipp, President and CEO of PLM Fleet, expressed pride in the company’s achievement and highlighted the broader mission behind the TrustLink® platform.
“TrustLink is honored to be recognized for advancing a world-class technology that empowers our customers,” said Shipp. “By delivering the 3Ts of the Supply Chain—Transparency, Traceability, and Trust—PLM TrustLink® is revolutionizing track-and-trace technology in the supply chain. Our goal has always been to provide practical, reliable solutions that help customers operate more efficiently while maintaining the highest standards of food safety and compliance.”
Shipp noted that innovation in the supply chain is no longer optional but essential, particularly in food and beverage logistics where the consequences of failure can be severe. TrustLink® was built with this reality in mind, offering a solution that is both technologically advanced and grounded in real-world operational needs.
Industry Recognition and Broader Impact
According to Marina Mayer, editor-in-chief of Food Logistics and Supply & Demand Chain Executive, the Top Tech Startup award is designed to shine a spotlight on companies that are actively reshaping the future of supply chains.
“The logistics industry faces many challenges that affect efficiency, transparency, and cost,” Mayer said. “Many of today’s startups are addressing these challenges with innovative solutions that are transforming the supply chain. This award is designed to showcase those startups making a difference in the supply chain space.”
PLM TrustLink®’s selection reflects a broader industry shift toward data-driven, technology-enabled solutions that prioritize safety, accountability, and resilience. As food supply chains continue to globalize and consumer scrutiny increases, platforms like TrustLink® are becoming essential tools rather than optional enhancements.
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