San Francisco, CA – FoodHealth Company, the data-driven nutrition intelligence startup formerly known as bitewell, has announced the successful closing of a $7.5 million Series A funding round. This latest raise, which was oversubscribed, underscores growing investor confidence in the company’s unique approach to reshaping the role of food in preventive healthcare. The round was co-led by Reach Capital and Ulu Ventures, with notable participation from Supply Change Capital, ReThink Food, and returning backers Refinery Ventures, Mudita, Antler, and others.
The new capital infusion marks a major milestone for FoodHealth Company as it embarks on a bold new chapter—complete with a comprehensive rebrand, the establishment of its new headquarters in San Francisco, and the accelerated deployment of its core technology: the FoodHealth Score.
From Bitewell to FoodHealth: A New Identity for a New Mission
The rebranding from bitewell to FoodHealth Company reflects a deliberate strategic shift. While the company began by helping consumers discover healthier food options, its evolution into a comprehensive nutrition intelligence platform demanded a name that aligned more closely with its long-term mission: to become the authoritative standard in health-forward food scoring and nutrition transparency.
“Over the last century, the calorie has been our primary metric for determining whether food is ‘healthy,’ but that standard is no longer sufficient,” said Sam Citro Alexander, Co-Founder and CEO of FoodHealth Company. “One hundred calories of sugary cereal is not the same as 100 calories of lentils, and we need to recognize that distinction if we’re going to improve health outcomes. The FoodHealth Score provides a better, science-based framework that moves beyond outdated labels and vague health claims.”
Introducing the FoodHealth Score: Simplifying Food Quality
At the core of FoodHealth Company’s platform is the FoodHealth Score, a proprietary nutrition rating system that evaluates food from a holistic health perspective. Each product is assigned a score on a scale from 1 to 100, based on an evidence-based algorithm that considers both nutrient density and ingredient quality. The higher the score, the more beneficial the food is likely to be for long-term health and disease prevention.
The algorithm was developed by an interdisciplinary team of dietitians, data scientists, and public health experts. It has earned FoodMed Certification, affirming its scientific credibility and alignment with health outcomes. The score prioritizes the inclusion of whole foods, plant-based proteins, healthy fats, fiber, and essential nutrients, while deducting points for problematic ingredients like added sugars, artificial colors, preservatives, and ultra-processed additives.
By offering a transparent, accessible metric that demystifies complex nutrition labels, the FoodHealth Score empowers consumers to make better choices and gives retailers and food manufacturers a shared language for product healthfulness.
Widespread Retail Integration and National Reach
FoodHealth Company has already made major strides in bringing its scoring system to consumers at scale. The entire Kroger Co. portfolio—which includes well-known banners such as Ralphs, Harris Teeter, and King Soopers—now features the FoodHealth Score across digital channels. Shoppers using Kroger’s online platforms or mobile apps can view these nutrition scores directly alongside product listings, making it easier than ever to shop healthfully.
“Millions of grocery trips are now guided by real, evidence-based nutrition insights,” Alexander noted. “This isn’t just about data—it’s about translating that data into healthier lives, one shopping cart at a time.”
And the expansion isn’t slowing down. Later this month, FoodHealth Company will roll out its scoring system with another major U.S. grocery chain, signaling continued momentum and the mainstreaming of its approach. Retail partnerships are a key pillar in the company’s strategy to build a universal standard for health-forward food scoring.
Fueling Growth and Licensing Opportunities
With more than $20 million raised to date, FoodHealth Company is rapidly building out its licensing model to embed the FoodHealth Score in every corner of the food ecosystem—from supermarket shelves and restaurant menus to hospital cafeterias and school lunch programs.
“Our vision,” Alexander said, “is to ensure that wherever a person is making a food decision, they have access to a simple, trustworthy score that helps them prioritize their health. Food is one of the most powerful tools we have for preventing disease, and we want to unlock that potential at scale.”
The company’s expansion strategy includes working with healthcare providers, insurance companies, corporate wellness platforms, and public institutions to integrate nutrition intelligence into broader health initiatives.
A New Headquarters at the Heart of Innovation
In tandem with its rebrand and funding announcement, FoodHealth Company has opened its new headquarters in San Francisco. The location places the company at a strategic intersection of digital health innovation, retail technology, and public health policy.
“This move signals our long-term commitment to being a bridge between the healthcare system and the food system,” said Alexander. “We’re building the infrastructure that connects what we eat with how we live—and ultimately, how long and well we live.”
San Francisco’s proximity to leading healthcare institutions, academic research centers, and a thriving venture ecosystem makes it an ideal launchpad for FoodHealth Company’s next phase of growth.
Building a Platform for Systemic Change
Beyond consumer convenience, the company’s mission carries significant implications for population health and healthcare costs. Chronic diseases like obesity, diabetes, and heart disease—many of which are strongly linked to diet—represent the largest drivers of healthcare spending in the U.S.
“This is about more than just changing what’s in your grocery cart,” said Jomayra Herrera, Partner at Reach Capital. “It’s about building a system that helps everyone—regardless of income or education—understand what food truly nourishes them. We see FoodHealth Company as a key enabler of this systems-level change.”
As the food-as-medicine movement gains traction among policymakers, health insurers, and corporate wellness programs, FoodHealth Company is positioning itself as a critical infrastructure provider—enabling smarter, healthier, and more equitable food choices.
