Prodalim, a recognized global leader in juice solutions and specialty food ingredients, has officially launched its new portfolio of Coloring Foodstuffs and Natural Colors, marking a significant milestone in its journey toward advancing clean-label, plant-based, and upcycled innovations in the food and beverage sector. This strategic expansion reflects Prodalim’s deep-rooted commitment to offering sustainable, functional, and visually appealing solutions that align with evolving consumer preferences and regulatory trends.
The new color solutions are designed to meet the growing demand for natural alternatives to synthetic additives, offering manufacturers across the food and beverage landscape a powerful toolkit to enhance product appearance without compromising on health, safety, or environmental standards. These clean-label colors are derived from natural sources and are carefully engineered to deliver outstanding stability, performance, and visual vibrancy across a wide spectrum of food and beverage applications.
Comprehensive Applications Across Food and Beverage Categories
The natural coloring ingredients introduced in this portfolio are suitable for integration into a variety of product categories. These include, but are not limited to:
- Beverages – both still and carbonated drinks, juices, and functional beverages
- Dairy and Dairy Alternatives – including yogurts, flavored milk, and plant-based dairy analogues
- Bakery and Confectionery – from cakes and cookies to candies and gummies
- Plant-Based Foods – such as meat alternatives, spreads, and nutritional snacks
What sets Prodalim’s coloring solutions apart is their adaptability and resilience under challenging processing conditions. Whether exposed to high temperatures during baking, varying pH levels in acidic beverages, or extended shelf-life requirements, the colors maintain their integrity and appeal, ensuring consistent performance and consumer satisfaction.
Built on Stringent Quality Standards
Prodalim’s development of its Coloring Foodstuffs and Natural Colors portfolio is guided by strict quality protocols. Each ingredient is formulated to deliver:
- Superior light resistance – essential for maintaining color integrity under retail lighting and consumer storage conditions
- Stable pH performance – allowing for successful use in acidic or alkaline product matrices
- Thermal tolerance – enabling inclusion in heat-processed products like pasteurized beverages or baked goods
- Clean-label credentials – meeting consumer and regulatory demand for ingredients that are recognizable, plant-based, and minimally processed
These features address the most pressing formulation challenges faced by food and beverage developers while simultaneously enabling clean-label claims and greater transparency.
Introducing the Two-Tiered Coloring Range
The newly unveiled portfolio comprises two complementary product lines, each catering to specific formulation and performance needs:
1. VivaPro™ Coloring Foodstuffs
This range is derived from whole fruits, vegetables, algae, and spices using gentle extraction techniques that retain the original characteristics and nutritional integrity of the source materials. These ingredients are classified as Coloring Foodstuffs under European food regulations, which means they are considered food ingredients rather than additives, further strengthening clean-label positioning.
Key sources in the VivaPro™ line include:
- Red beetroot for pink and red hues
- Spirulina and butterfly pea for vibrant blues and greens
- Carrot and pumpkin for orange tones
- Sweet potato, radish, and paprika for a spectrum of purples, reds, and oranges
These food-based colorants are ideal for companies seeking to maintain a “100% natural” or “no E-numbers” label.
2. NaturaPro™ Natural Colors
This high-performance range comprises purified pigments such as anthocyanins, carotenoids, chlorophyll, and other botanical extracts that are engineered to deliver brilliance, consistency, and versatility. These pigments undergo specialized processing to improve solubility, stability, and resistance to light, pH, and heat — making them suitable for more demanding product environments.
Some highlighted ingredients in the NaturaPro™ line include:
- Anthocyanins from elderberries, purple carrots, and blackcurrants
- Carotenoids like beta-carotene and paprika oleoresin for rich yellows and oranges
- Chlorophyllin and copper chlorophyllin for natural green shades
- Lutein and lycopene for premium functional color solutions
Both ranges are compatible with organic and vegan labeling, depending on the application and source.
A Broader Strategy for Sustainable Innovation
The unveiling of the Coloring Foodstuffs and Natural Colors portfolio is more than just a product launch — it is a clear signal of Prodalim’s ongoing transformation into a high-value innovation partner for the global food and beverage industry. The company’s vision is centered on providing end-to-end ingredient solutions that combine functionality, flavor, visual appeal, and sustainability.
Beyond coloring solutions, Prodalim’s product ecosystem includes:
- Fruit juice solutions sourced through a fully traceable supply chain
- Taste and flavor ingredients, such as essential oils, FTNF (From The Named Fruit) essences, and customized natural flavors
- Functional beverage compounds, including fiber-enhanced ingredients and botanical blends
- Advanced processing technologies, such as its patent-based premium de-alcoholization solution for non-alcoholic beverages and wines
These solutions are all developed within a vertically integrated supply chain, grounded in regenerative agriculture and circular economy principles. This not only reduces waste and environmental impact but also allows Prodalim to provide unmatched transparency, traceability, and quality control from sourcing through final product delivery.
Empowering Brands to Lead in Clean Innovation
With the launch of its coloring portfolio, Prodalim is empowering food and beverage manufacturers to meet rising consumer expectations for transparency, naturality, and sustainability. As global demand continues to shift toward healthier and more responsible products, the need for trustworthy, high-performance natural ingredients has never been greater.
Prodalim’s color solutions provide the tools for brands to innovate confidently — whether launching a new line of plant-based drinks, reformulating an existing bakery product with clean-label attributes, or entering the functional food space with visually stunning and nutrient-rich offerings.
By combining scientific expertise with a holistic sustainability approach, Prodalim reinforces its role as a preferred innovation partner for companies aiming to deliver the next generation of food and beverage experiences.
